Datamonitor
description
Transcript of Datamonitor
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INSIGHT by DATAMONITOR
Datamonitor Knowledge Center Consumer Packaged Goods
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INSIGHT by DATAMONITOR
A value proposition to synchronize the way you work
Strategy & Planning
Consumer & Market Insight
Sales & Marketing
NPD & Innovation
32%42%
76%
CONSUMER INSIGHT
PRODUCTINSIGHT
MARKETINSIGHT
COMPANYINSIGHT
COUNTRYINSIGHT
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INSIGHT by DATAMONITOR
Strategy & Planning
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Strategic appraisals including partner and/or acquisition opportunities
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Quickly assess new or non core categories
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Create initial market entry strategies and identify market growth potential
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Develop complex market sizing
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Enhance your market positioning & concept development efforts
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Forecast sector and category evolutions
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Interpret trends quickly with graphical functionality
BENEFITS
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INSIGHT by DATAMONITOR
Consumer & Market Insight
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Improve penetration by understanding needs states driving location and occasion consumption
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Build appropriate local, regional and global strategies
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Design creative and effective marketing communications
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Uncover white space opportunities across geographies, categories, channels and markets
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Identify new consumer segments, occasions, locations and need states to target
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Save time rationalising disparate sources with cross comparable definitions and regional/global views
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Make faster and easier targeting-related (‘size of the prize’) ROI calculations
BENEFITS
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INSIGHT by DATAMONITOR
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Identify new opportunities and new markets
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Reduce risk in new ventures and enhance ROI by identifying highest value consumer & market segments
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Map competitive landscapes globally
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Understand consumer trends to support sales activities
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Retain and increase shelf space/gain new shelf space for launches
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Refine marketing strategy through best practice case studies
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Understand competitive threats to market share/brand
Sales & Marketing
BENEFITS
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INSIGHT by DATAMONITOR
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Stimulate ideation
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Invigorate established brands
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Better understand buying choices, spending patterns and need states driving consumption behaviors
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Calculate the size of the prize in new markets
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Reduce risk for new product launches and increase the chance of success
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Speed up route to market and increase competitive advantage by gaining first mover advantage
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Understand cultural barriers to success
NPD & Innovation
BENEFITS
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INSIGHT by DATAMONITOR
In the ever-changing consumer landscape identify the prevalent trends and drive new product development, innovation and brand loyalty in your category.
Going beyond mere opinions to offer substantive fact-based insights.
Primary research via panels of 13 million+ consumers worldwide
Occasion & location data
Need states analysis
20 Countries in detail
60+ Insight studies per year
70+ Case studies per year
CONSUMER INSIGHT
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INSIGHT by DATAMONITOR
Track product launches, identify innovations and monitor competitor or client NPD strategy.
Detailed ingredient, nutritional and packaging data
High-Res images
Superior analytical, graphical and charting functionality
Identify true ‘new to the world’
innovation
28 years of coverage
1,000 new products added every day
90+
countries
PRODUCT INSIGHT
ANALYSIS TOOLS
HEAT MAP
LAUNCHES OVER TIME
BUILD YOUR OWN CHART
BUILD YOUR OWN TABLE
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INSIGHT by DATAMONITOR
Understand the performance of your product category across 62 markets and ensure confident decision making.
Value/volume data, 2000 –
2014
Company & brand shares, channel data
Consumption & usage data
Audited methodology provides transparency and traceability
62 countries, cross comparable definitions
200+ product categories
INDUSTRY COVERAGE
MARKET INSIGHT
ALCOHOLIC DRINKS
SOFT DRINKS
PET CARE TOBACCO
PERSONAL CARE
NEWS & MAGAZINES
HOUSEHOLD PRODUCTS
FOOD
HOT DRINKS
FOOD SERVICE
32%42%
76%
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INSIGHT by DATAMONITOR
Measure performance and maximize best practice.
Company & brand share
Product launch data
SWOT analysis
Daily updated financial deal tracking
News & analyst opinion
30,000 company profiles
COMPANY INSIGHT
COMPETITORANALYSIS
COMPETITORANALYSIS
DECISIONSUPPORT
CHANNELANALYSIS
CUSTOMERANALYSIS
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INSIGHT by DATAMONITOR
Instantaneously understand and contextualize socio-
economic and demographic data to support your strategic planning process.
COUNTRY INSIGHT
OVER 700 INDICATORS
213 COUNTRIES
46 POLITICAL & GEOGRAPHIC GROUPINGS