Databox Partner Program Connectors in Databox Leveraging ......Constantly working to build our...
Transcript of Databox Partner Program Connectors in Databox Leveraging ......Constantly working to build our...
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Leveraging the HubSpot Mktg & CRM Connectors in Databox
Databox Partner Program
5/18/17
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Agenda for Today: 1. What’s Available?
2. How to Structure your Reporting
3. Create a Custom Report
4. Improve the Client Experience
5. Suggested Activities for You
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Currently, we pull 138 HubSpot
Mktg + CRM Metrics
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availableMETRICS
● Full list of HubSpot metrics can be found in The HubSpot Analytics Dashboard You’ve Always Wanted blog post
where to find them
● Not every metric is available via HubSpot’s API● Constantly working to build our metric library
through requests
why isn’t every metric available?
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There are currently 23 HubSpot Mktg templates and 14 HubSpot CRM templates to choose from
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Agenda for Today: 1. What’s Available?
2. How to Structure your Reporting
3. Create a Custom Report
4. Improve the Client Experience
5. Suggested Activities for You
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high-levelFUNNEL
● Understanding the funnel and developing strategies to attract and nurture prospective clients is vital to successful marketing.
basic structure
● Standard Reporting: choose a few reports that are pre-made (such as the high level funnel) and pull them into your account.
how to position this
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Use this Template
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Use this Template
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inboundMETHODOLOGY
● Split up reporting: ○ Attract, Convert, Close
basic structure
● Provide 3 or 4 basic reports that walk them through the stages of your marketing strategy and the inbound methodology
how to position this
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ATTRACT
Use this Template
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Use this Template
CONVERT
Use this Template
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Use this Template
CLOSE
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advancedREPORTING
● Use new templates● Advanced features (goals, calcs, alerts, etc.)● Additional data sources● In-depth analysis
what’s offered?
● Have the ability to make more data-driven decisions by more gaining insight into more metrics
how to position this
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Use this TemplateUse this Template
Use New Templates
Focus in on different
features, like landing page performance
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Use this Template
Incorporate Advanced Features:Aggregate HubSpot Accounts
● Use Data Calculations
● Set goals● Monitor with
alerts
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Use this Template
Add New Data Sources
Report on HubSpot and
Google Analytics
metrics in one dashboard
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Agenda for Today: 1. What’s Available?
2. How to Structure your Reporting
3. Create a Custom Report
4. Improve the Client Experience
5. Suggested Activities for You
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If you can’t get away with just the templates, create a custom report using the Designer tool
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Use the left panel to add available datablocks
configured for your desired data source…..
Help
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… or the right panel to customize a blank
datablock to reflect the metric of your choosing
Help
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Agenda for Today: 1. What’s Available?
2. How to Structure your Reporting
3. Create a Custom Report
4. Improve the Client Experience
5. Suggested Activities for You
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- Choose custom background color
- Upload background image
- Add company logo
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HubSpot (Email Performance)
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● Send out streaming URL to clients to bookmark the page
● Carousel Mode: loop multiple datawalls to create comprehensive report
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Let your clients know what’s going on in the data through the notes datablock
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Agenda for Today: 1. What’s Available?
2. How to Structure your Reporting
3. Create a Custom Report
4. Improve the Client Experience
5. Suggested Activities for You
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Suggested Activities for You1. Set up a plan for your reporting packages. What are you
going to offer to your current clients? What are you going to offer to future clients?
2. Download templates that use sales and marketing strategies you haven’t utilized before.
3. Roll out to clients: position as a near real-time reporting strategy that will give more insight into how you’re reaching your goals and getting them where they want to be.
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Session #7: Introducing the Seventh Sense Connector (and some cool ways to use it)
Databox Partner Program