Data Visualization Best Practice Webinar presentation slides
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Transcript of Data Visualization Best Practice Webinar presentation slides
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Data Vis
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Today's agenda
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Data is exploding
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The Human Brain
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Making sense of numbers
Sum Sales Month
Region Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Central $42,759 $47,743 $51,075 $49,825 $54,010 $61,321 $68,250 $70,038 $76,328 $82,075 $83,475 $95,385
East $55,000 $54,850 $53,995 $57,850 $55,372 $48,328 $44,385 $49,342 $58,950 $62,375 $58,251 $51,100
South $75,500 $73,650 $72,980 $72,999 $71,438 $69,500 $71,150 $66,359 $69,352 $64,287 $66,247 $65,295
West $29,272 $29,735 $30,500 $33,520 $34,980 $35,795 $37,594 $36,759 $39,243 $41,500 $43,513 $42,955
Yearly sales by region
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A picture is worth a thousand numbers
Central
South
East
West
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Goals of Data Visualization
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Types of Data Visualization
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Best Practice Data Visiualization
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Encode meaning in your charts
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Key Concepts
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Revealing patterns
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Choose the right chart type
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Big Number Charts
Big Number answer questions about a single metric
Views this month
Requires: Metric
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Add Big Numbers to Charts
Yearly Sales
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Infographics
Tweet History Last 90 Days
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Line Charts
Metric over Time
Date or Date/Time
Metric
Requires:
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Line Chart vs Stepped Chart
Line Chart shows trend Step Chart more granular (better if dates missing)
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Line Charts vs Area Charts
Line Chart Area Chart
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Use Stacked Area Chart to see multiple to whole relationship
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Used multi-line to compare different categories
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Bar and Column Charts
Column Chart Bar Chart
Metric
Dimension
Requires:
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Column Charts easy to understand...
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...but become difficult to compare with too many categories.
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One solution is to rotate the horizontal font...
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...Bar Chart best if more than 10 categories.
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Proportional chart highlights difference from top category.
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Bar Charts with multiple dimensions
Stacked
Shows multiple to whole relationship
Clustered
Compare multiple categories
Requires multiple: Dimensions
Metrics
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When comparing 2 metrics
Layered / Bullet ChartClustered
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The power of cluster charts diminishes as categories increase...
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Trellis Charts can re-group categories together on separate charts with same y-axis for comparison.
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When to use a Pie Charts?
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Effective Pie Chart
Women are more likely to attend day classes, while men are more commonly found in evening classes
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Consider Ring Chart as an alternative to a Pie Chart
Attendees
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Maps
Requires:Metric GeoPack or GISPolygon or GISPoint
Country, State, Postcode, Zip
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GIS Map / Thematic
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Bubble Maps
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Heat Map
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Histogram
Histogram show the distribution of numerical data
Requires:
Metric
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Box and Whisker
Requires:
Dimension
Metric
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Scatter Plots
Positive Correlation Negative Correlation No Correlation
Requires: 2 Metrics
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Consider using Trend Lines
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Add a metric as size and make Bubble Charts
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Heat Grid
Requires:
Dimension (2)
Metric
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Consider adding metric as size for Heat Grid
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Week Density
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Treemaps
Requires:
Dimension(s)
Metric
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Meters
Requires:
Metric with conditional formatting
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Special Purpose
Requires:
Dimension
Metric
Funnel
Categories by Stage
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Radar - multivariate data with categories along 3+ axis
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Proportional Infographic
Ranch Dressing Ingrediants
Requires:
Metric
Dimension
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Comparative Infographics add context and emotion
Metric
Gross Domestic Product (Billions)
Required:Dimension
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Raster Map Infographic
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3D is not best practice
Now in 3-D !!!!!!!!!!!
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Style with Formatting
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Colors
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Gridlines
Grid LinesNo Grid Lines
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Labels
LabelsNo Labels
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Legends
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Maintain consistency
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Add Clarity
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Titles & Descriptions
Describe Chart
Apple Units sold per quarterDescribe Meaning
iPhones driving growth
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Sorting
Alphabetical Ascending Descending
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Sorting Alphabetical helps people find what they are looking for
NBA regular season wins 2015-16
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Sort by Ascending - tells a story of growth
Growth in Users
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Sort by Descending - helps compare largest to smallest
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Highlight what's important
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Conditional Formatting
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Reference Lines
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Annotations
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Highlight Trends
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Project Forecasts
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Make it interactive
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Time Sliders and Unit Selection
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Filters and Brushing
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Zooming and Panning
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Drill Throughs
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Drill Down
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Drill Anywhere
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Series Selection
Invoiced
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Share
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Data is more valuable when shared
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Demo
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Summary
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Recommended Reading
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YOUTUBE - Yellowfin Best Practices Webinars
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