Data Visualization 201: Infographic Design & Data Mapping

Linda HofschireMeghan Wanucha

Zeth Lietzau

What are your design goals?

Steps for Success

1. Begin with numbers2. Understand your goals and

audience3. Find your story4. Design, refine, repurpose5. Share

Summer Reading Survey

My child's enjoyment of reading increased

My child's reading by choice increased

My child's reading skills increased

0% 10% 20% 30% 40% 50% 60%

49%

49%

54%

After participating in summer reading...

Steps for Success

1. Begin with numbers2. Understand your goals and

audience3. Establish your approach4. Design, refine, repurpose5. Share

Goals and Audience

Goals and Audience

Each year, Colorado public libraries offer engaging summer reading programs to encourage children and teens to read for fun and to prevent summer learning loss…

Steps for Success

1. Begin with numbers2. Understand your goals and

audience3. Find your story4. Design, refine, repurpose5. Share

What’s the story?

My child's enjoyment of reading increased

My child's reading by choice increased

My child's reading skills increased

0% 10% 20% 30% 40% 50% 60%

49%

49%

54%

After participating in summer reading...

What’s the story?

Child’s age

Summer reading participation history Library card

How respondent learned about summer reading

Plan to visit library in fall

What’s the story?

Child’s age

Summer reading participation history Library card

How respondent learned about summer reading

Plan to visit library in fall

What’s the story?

All survey respondents

Parents of children ages 4-6

Families participating in summer reading for the first time

49%

59%

61%

My child’s enjoyment of reading increased

All survey respondents

Parents of children ages 4-6

Families participating in summer reading for the first time

49%

59%

59%

My child’s reading skills increased

What’s the story?

What’s the story?

All survey respondents

Families participating in summer reading for the first time

Parents of children ages 4-6

54%

60%

61%

My child’s reading by choice increased

Steps for Success

1. Begin with numbers2. Understand your goals and

audience3. Find your story4. Design, refine, repurpose5. Share

Design, Refine, Repurpose

Format—print, online, both?

Steps for Success

1. Begin with numbers2. Understand your goals and

audience3. Establish your approach4. Design, refine, repurpose5. Share

One Book 4 Colorado

One Book 4 Colorado

http://stephanieevergreen.com/aggregated-stacked-bars/

One Book 4 Colorado

• RIPLdataviz / datavizrocks715

Piktochart

Pick template or start from scratch

Edit existing elements or drag and drop new ones

Save, export, and share!

Piktochart

PowerPoint

You are trying to tell the story of the 21st century library to your community, who believes that libraries are book warehouses.

Using your case study’s Impact Survey results, select several data points to tell this story

Determine a strategy for visually representing the data points

Scenario

Where we were

One simple question

Thank You!