DATA QUADRANT REPORT

February 2021

DATA QUADRANT REPORT

Master Data Management7

Vendors Evaluated

242Reviews

Table ofContentsData Quadrant.................................................................................................................. 4

Category Overview ......................................................................................................5

Vendor Capability Summary ................................................................................5

Vendor Capabilities.......................................................................................................7

Product Feature Summary .................................................................................. 19

Product Features ......................................................................................................... 21

How to Use the ReportInfo-Tech’s Data Quadrant Reports provide a comprehensive evaluation of popular products in theMaster Data Management market. This buyer’s guide is designed to help prospective purchasersmake better decisions by leveraging the experiences of real users.

The data in this report is collected from real end users, meticulously verified for veracity,exhaustively analyzed, and visualized in easy to understand charts and graphs. Each product iscompared and contrasted with all other vendors in their category to create a holistic, unbiased viewof the product landscape.

Use this report to determine which product is right for your organization. For highly detailed reportson individual products, see Info-Tech’s Product Scorecard.

Master Data Management Data Quadrant Report

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SoftwareDirectoryMASTER DATA MANAGEMENTSOFTWARE

Selecting software can be overwhelming andone of the biggest challenges facingorganizations is understanding themarketplace and identifying all of the availablevendors and products. The Software Directoryis a comprehensive list of all relevant softwarevendors in a particular category. Use this pageto create the right vendor shortlist by exploringall of the options available to yourorganization.

Master Data Management Software

Altius Flex MDM Studio Ataccama MDM Axtria DataMax

ChainSys Smart Data Platform Dell Boomi EnterWorks Enable

IBM Infosphere Master Data Management Informatica Master Data Management Information Builders Data ManagementPlatform

Magnitude Kalido MDM Oracle Master Data Management Orchestra EBX5

Profisee Master Data Maestro Suite Riversand Multi-Domain Master DataManagement SAP Master Data Management Solutions

SAS Master Data Management Semarchy Convergence Suite Software AG WebMethods OneData

Stibo Systems MDM Symphony GOLD MDM Talend Master Data Management

Teradata Master Data Management TIBCO EBX VisionWare MDM Solutions Suite

Data Quadrant Report

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SOFTWARE REVIEWS

Data QuadrantAssess vendor and product performance at a glance and use the Software ReviewsData Quadrant to identify which products and vendors are leadings the pack andwhich are trailing.

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6.3 VENDOR EXPERIENCE AND CAPABILITIES 8.2

Product Features andSatisfactionThe satisfaction is captured in the overall satisfactionscore, which is driven by the likelihood of users torecommend the software, combined with usersatisfaction across top product features.

MASTER DATAMANAGEMENTThe Software Reviews Data Quadrant evaluates and ranks products based on feedback from IT and business professionals.The placement of a software in the Data Quadrant indicates its relative ranking as well as its categorization.

The Complete Software ExperienceWhen distilled down, the software experience is shaped by both the experience with the software and the relationship withthe vendor. Evaluating enterprise software along these two dimensions provides a comprehensive understanding of theproduct and helps identify vendors that can deliver on both.

Vendor Experience andCapabilitiesThe vendor relationship is calculated in a weighted average of thesatisfaction scores tied to vendor capabilities (e.g. softwareimplementation, training, customer support, product roadmap) aswell as emotional response ratings toward the vendor (e.g.trustworthy, respectful, fair).

Note: The axes ranges are dynamically adjusted based on minimum and maximum values in the dataset.

M A S T E R D A T A M A N A G E M E N T

F E B R U A R Y 2 0 2 1

PRODUCTINNOVATOR

LEADER

CHALLENGERSERVICE

STAR

Y

X

SAP MDM

Dell BoomiIBM Infosphere M DM

Informatica M DM

SAS MDM

Oracle MDM

4

ChainSys Smartt Data Platform

= Outlier

Category Overview This page provides a high level summary of product performance within the Master Data Management category. Products are ranked by a composite satisfaction score(Composite Score) that averages four different areas of evaluation: Net Emotional Footprint, Vendor Capabilities, Product Features, and Likeliness to Recommend. The NetEmotional Footprint Score measures user emotional response ratings of the vendor (e.g. trustworthy, respectful, fair).

Use this data to get a sense of the field, and to see how the products you’re considering stack up.

RANK VENDOR COMPOSITE SCORE NET EMOTIONALFOOTPRINT

NET EMOTIONALFOOTPRINT DISTRIBUTION

VENDORCAPABILITIES

PRODUCTFEATURES

LIKELINESS TORECOMMEND

NUMBER OFREVIEWS

ChainSys Smart Data Platform 8.9/10 +94-- NEGATIVE 94% POSITIVE

85% 85% 91% 14

Dell Boomi 7.9/10 +803% NEGATIVE 83% POSITIVE

78% 80% 80% 26

SAS Master Data Management 7.9/10 +804% NEGATIVE 84% POSITIVE

75% 80% 81% 26

4 IBM Infosphere Master Data Mgmt 7.9/10 +776% NEGATIVE 82% POSITIVE

77% 82% 79% 14

5 SAP Master Data Mgmt Solutions 7.4/10 +689% NEGATIVE 77% POSITIVE

75% 75% 80% 77

6 Informatica Master Data Management 7.3/10 +6910% NEGATIVE 78% POSITIVE

68% 76% 78% 12

7 Oracle Master Data Management 6.9/10 +6012% NEGATIVE 73% POSITIVE

70% 73% 72% 66

AVERAGE SCORES 7.7/10 +756% NEGATIVE 82% POSITIVE

76% 79% 80% 34

VENDORS WITH INSUFFICIENT DATA

-- Teradata Master Data Management 6.8/10 +6414% NEGATIVE 76% POSITIVE

73% 71% 65% 7


5

Vendor Capability Summary This page summarizes user satisfaction with a variety of vendor capabilities regarding their product offering(s). Look for strong and consistent performance across theboard when assembling your shortlist, and follow-up on areas of concern during the evaluation and negotiation processes.

VENDOROVERALLCAPABILITYSATISFACTION

BUSINESS VALUECREATED

BREADTH OFFEATURES

QUALITY OFFEATURES

PRODUCTSTRATEGY ANDRATE OFIMPROVEMENT

USABILITY ANDINTUITIVENESS

VENDORSUPPORT

EASE OF DATAINTEGRATION

EASE OF ITADMINISTRATION

EASE OFCUSTOMIZATION

AVAILABILITYAND QUALITY OFTRAINING

EASE OFIMPLEMENTATION

ChainSys Smart Data Platform 85% 84% 82% 80% 84% 79% 89% 90% 86% 88% 84% 88%

Dell Boomi 78% 78% 80% 79% 80% 74% 78% 80% 78% 81% 76% 76%

IBM Infosphere Master DataManagement 77% 82% 76% 87% 72% 77% 85% 87% 67% 69% 77% 72%

SAS Master Data Management 75% 75% 78% 81% 72% 70% 78% 81% 74% 72% 79% 69%

SAP Master Data ManagementSolutions 75% 77% 76% 78% 77% 72% 75% 73% 71% 73% 75% 74%

Oracle Master Data Management 70% 72% 73% 73% 70% 71% 66% 71% 71% 65% 68% 71%

Informatica Master DataManagement 68% 72% 73% 68% 68% 64% 63% 74% 73% 65% 64% 65%

CATEGORY AVERAGE 76% 77% 77% 78% 75% 73% 76% 79% 74% 73% 74% 73%


Teradata Master Data Management 73% 82% 67% 68% 83% 70% 70% 85% 71% 71% 60% 82%


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Vendor CapabilitiesThis table lists and briefly describes all vendor capabilities that are evaluated in the Master Data Management software category. For yourconvenience, you will also find longer descriptions of the capabilities under the capability subheadings in the subsequent pages.

Business Value Created

The underlying purpose of software is to create value for employees, customers, partnersand ultimately shareholders. As a result, it is imperative that any software selection bealigned with the organization’s needs and deliver enough business value to justify the cost.The data below highlights the satisfaction level associated with the business value derivedfrom various product offerings. Use this information to identify the software thatconsistently creates business value for its customers.

Breadth of Features

Users prefer to work with feature rich software that enables them to perform diverse seriesof tasks as opposed to one they find restrictive. The data below highlights the satisfactionlevel associated with the breadth of features from various product offerings. Use thisinformation to identify which software offers valuable comprehensive functionality thatextends beyond the basic level.

Quality of Features

Feature quality is just as important as quantity. Software needs to do what you’repurchasing it to do, easily, intuitively, reliably, and effectively. Use the data in this section togauge whether or not a product follows through on the marketing hype by delivering highquality features.

Product Strategy and Rate ofImprovement

Purchasing software can be a significant commitment, so it’s important to know if yourvendor is serious about the need for constant improvement and deliberate strategicdirection. Vendors who don’t stay on top of emerging needs and trends won’t enable you tomeet your business goals. Use the data in this section to separate innovators fromimposters.

Usability and Intuitiveness End user learning curves cost the organization money. Pay attention to your end users’technical ability to determine how important UX is in your purchase.

Vendor Support

The importance of vendor support will vary for each organization depending on internalcapabilities, but there will always be issues that only the vendor can resolve. Use the datain this section to see which vendors tend to under-service their product and which willoffer quality support.

Ease of Data IntegrationThe ability to integrate with other systems is increasingly important; without this, manualdata loading and extraction can be time-consuming and prone to error. Use this section tosee which vendors will cause headaches and which will make data integration easy.

Ease of IT Administration

Administrative interfaces don’t get the same attention as those built for end users, but theyshouldn’t be clunky or unintuitive. Use the data in this section to determine which vendorsmake administration easy, so that your IT personnel can resolve issues and performconfigurations efficiently and effectively.

Ease of Customization

Out-of-the-box functionality often isn’t enough, especially for niche or industry-specificsoftware, and the reason you’re buying rather than building is to save time and money inthe first place. Don’t get bogged down in a difficult customization; use the data in thissection to make sure you can easily achieve the functionality you need for your particularsituation.

Availability and Quality ofTraining

Effective and readily available training enables users to get the most out of the softwareyou’ve chosen. Use this section to make sure your vendor’s training programs andmaterials measure up.

Ease of Implementation

Choosing the right software is only the first step. Successfully implementing the newsolution is necessary in order to realize its full value and promote end user adoption. Usethe data in this section to determine which software is easy to implement, and which mayjeopardize your goals by causing trouble in this stage.


Vendor Capability Satisfaction This section provides detailed information on user satisfaction for each vendor capability regarding their product offering(s). Usethese pages to dig deeper into areas of particular interest or concern.

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Business Value Created The underlying purpose of software is to create value for employees, customers, partners and ultimately shareholders. As a result, it is imperative that any software selection

be aligned with the organization’s needs and deliver enough business value to justify the cost. The data below highlights the satisfaction level associated with the business

value derived from various product offerings. Use this information to identify the software that consistently creates business value for its customers.

-- Teradata Master Data Management 82% 7REVIEWS

2 IBM Infosphere Master Data Management 82% 14REVIEWS

3 Dell Boomi 78% 26REVIEWS

4 SAP Master Data Management Solutions 77% 77REVIEWS

5 SAS Master Data Management 75% 26REVIEWS

6 Oracle Master Data Management 72% 66REVIEWS

7 Informatica Master Data Management 72% 12REVIEWS

CATEGORY AVERAGE 77%

CHAINSYS SMART DATAPLATFORM

TOP PRODUCT

Delights 50%

HighlySatisfies

36%

AlmostSatisfies

14%

Disappoints --

84 %Business Value

Created



8

Breadth of Features Users prefer to work with feature rich software that enables them to perform diverse series of tasks as opposed to one they find restrictive. The data below highlights the

satisfaction level associated with the breadth of features from various product offerings. Use this information to identify which software offers valuable comprehensive

functionality that extends beyond the basic level.










TOP PRODUCT

Delights 43%

HighlySatisfies

43%

AlmostSatisfies

14%

Disappoints --

82 %Breadth ofFeatures



9

Quality of Features Feature quality is just as important as quantity. Software needs to do what you’re purchasing it to do, easily, intuitively, reliably, and effectively. Use the data in this section to

gauge whether or not a product follows through on the marketing hype by delivering high quality features.



3 ChainSys Smart Data Platform 80% 14REVIEWS






IBM INFOSPHEREMASTER DATAMANAGEMENT

TOP PRODUCT

Delights 52%

HighlySatisfies

43%

AlmostSatisfies

4%

Disappoints --

87 %Quality of Features



10

Product Strategy andRate of Improvement

Purchasing software can be a significant commitment, so it’s important to know if your vendor is serious about the need for constant improvement and deliberate strategic

direction. Vendors who don’t stay on top of emerging needs and trends won’t enable you to meet your business goals. Use the data in this section to separate innovators from

imposters.










TOP PRODUCT

Delights 43%

HighlySatisfies

50%

AlmostSatisfies

7%

Disappoints --

84 %Product Strategy

and Rate ofImprovement



11

Usability andIntuitiveness

End user learning curves cost the organization money. Pay attention to your end users’ technical ability to determine how important UX is in your purchase.










TOP PRODUCT

Delights 29%

HighlySatisfies

57%

AlmostSatisfies

14%

Disappoints --

79 %Usability andIntuitiveness



12

Vendor Support The importance of vendor support will vary for each organization depending on internal capabilities, but there will always be issues that only the vendor can resolve. Use the

data in this section to see which vendors tend to under-service their product and which will offer quality support.










TOP PRODUCT

Delights 71%

HighlySatisfies

14%

AlmostSatisfies

14%

Disappoints --

89 %Vendor Support



13

Ease of Data Integration The ability to integrate with other systems is increasingly important; without this, manual data loading and extraction can be time-consuming and prone to error. Use this

section to see which vendors will cause headaches and which will make data integration easy.










TOP PRODUCT

Delights 62%

HighlySatisfies

38%

AlmostSatisfies

--

Disappoints --

90 %Ease of DataIntegration



14

Ease of ITAdministration

Administrative interfaces don’t get the same attention as those built for end users, but they shouldn’t be clunky or unintuitive. Use the data in this section to determine which

vendors make administration easy, so that your IT personnel can resolve issues and perform configurations efficiently and effectively.










TOP PRODUCT

Delights 50%

HighlySatisfies

43%

AlmostSatisfies

7%

Disappoints --

86 %Ease of IT

Administration



15

Ease of Customization Out-of-the-box functionality often isn’t enough, especially for niche or industry-specific software, and the reason you’re buying rather than building is to save time and money in

the first place. Don’t get bogged down in a difficult customization; use the data in this section to make sure you can easily achieve the functionality you need for your particular

situation.










TOP PRODUCT

Delights 62%

HighlySatisfies

31%

AlmostSatisfies

8%

Disappoints --

88 %Ease of

Customization



16

Availability and Qualityof Training

Effective and readily available training enables users to get the most out of the software you’ve chosen. Use this section to make sure your vendor’s training programs and

materials measure up.










TOP PRODUCT

Delights 36%

HighlySatisfies

64%

AlmostSatisfies

--

Disappoints --

84 %Availability and

Quality of Training



17

Ease of Implementation Choosing the right software is only the first step. Successfully implementing the new solution is necessary in order to realize its full value and promote end user adoption. Use

the data in this section to determine which software is easy to implement, and which may jeopardize your goals by causing trouble in this stage.










TOP PRODUCT

Delights 57%

HighlySatisfies

36%

AlmostSatisfies

7%

Disappoints --

88 %Ease of

Implementation



18

Product Feature Summary MANDATORY FEATURES

This page summarizes user satisfaction with a variety of product features. While strong and consistent performance across the board is desirable, you may be willing totolerate low scores on features that don’t impact your primary use case or core objectives. Use this high-level data to help plan and structure your product evaluation.

VENDOROVERALLFEATURESATISFACTION

DATAMODELLINGTOOLS

GOLDEN RECORDMANAGEMENT

INTRINSIC DATAMODEL

RECORDDEDUPLICATION

WORKFLOWMANAGEMENT

ChainSys Smart Data Platform 85% 84% 85% 78% 88% 85%

IBM Infosphere Master DataManagement 82% 74% 85% 78% 82% 82%

SAS Master Data Management 80% 83% 77% 77% 83% 81%

Dell Boomi 80% 83% 80% 71% 82% 81%

Informatica Master Data Management 76% 78% 74% 76% 76% 73%

SAP Master Data ManagementSolutions 75% 72% 73% 73% 78% 77%

Oracle Master Data Management 73% 74% 75% 69% 71% 73%

CATEGORY AVERAGE 79% 78% 78% 73% 88% 79%


Teradata Master Data Management 71% 72% 70% 74% 75% 79%


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Product Feature Summary STANDARD FEATURES

This page summarizes user satisfaction with a variety of product features. While strong and consistent performance across the board is desirable, you may be willing totolerate low scores on features that don’t impact your primary use case or core objectives. Use this high-level data to help plan and structure your product evaluation.

VENDOROVERALLFEATURESATISFACTION

METADATAMANAGEMENT

RECORDMANAGEMENT

ChainSys Smart Data Platform 85% 85% 88%

IBM Infosphere Master DataManagement 82% 86% 85%

SAS Master Data Management 80% 78% 83%

Dell Boomi 80% 80% 83%

Informatica Master Data Management 76% 70% 79%

SAP Master Data ManagementSolutions 75% 76% 77%

Oracle Master Data Management 73% 74% 73%

CATEGORY AVERAGE 79% 83% 88%


Teradata Master Data Management 71% 89% 71%


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Mandatory Features

Data Modelling ToolsIncludes ability to model complex relationships between internal application sourcesand other parties.

Golden Record ManagementIncludes ability to profile, clean, match, link, identify, and reconcile master data indifferent data sources to create and maintain the "golden record."

Intrinsic Data ModelIncludes basic data models out of the box such as customer, account, product,location, etc.

Record DeduplicationIdentity resolution is the process of linking various records and is the main engine forrecord deduplication, which can enable some aspects of data cleansing.

Workflow ManagementIncludes ability to support flexible and comprehensive workflow-based capabilities.

Standard Features

Metadata ManagementA metadata layer makes reporting easy and eliminates the need for coding and SQL,allowing users to see and access information in simple business language.

Record ManagementIncludes ability for Data stewards to monitoring data quality, taking action todetermine the root cause of flagged issues and recommending remediation actions.

Product FeaturesThis table lists and describes all the features that are evaluated in the Master Data Management software category. For your convenience, thesedescriptions are repeated under the feature subheadings in the subsequent pages.


Product Feature Satisfaction This section provides detailed information on user satisfaction for each product feature.Use these pages to dig deeper into areas of particular interest or concern.

21

Data Modelling Tools Includes ability to model complex relationships between internal application sources and other parties.Mandatory Feature









CHAINSYS SMARTDATA PLATFORM

TOP PRODUCT

Delights 45%

HighlySatisfies

45%

AlmostSatisfies

9%

Disappoints --

84%Data Modelling

Tools



22

Golden Record Management Includes ability to profile, clean, match, link, identify, and reconcile master data in different data sources to create and maintain the "golden record."Mandatory Feature










TOP PRODUCT

Delights 50%

HighlySatisfies

42%

AlmostSatisfies

8%

Disappoints --

85%Golden RecordManagement



23

Intrinsic Data Model Includes basic data models out of the box such as customer, account, product, location, etc.Mandatory Feature










TOP PRODUCT

Delights 24%

HighlySatisfies

65%

AlmostSatisfies

11%

Disappoints --

78%Intrinsic Data

Model



24

Record Deduplication Identity resolution is the process of linking various records and is the main engine for record deduplication, which can enable some aspects of data cleansing.Mandatory Feature










TOP PRODUCT

Delights 55%

HighlySatisfies

41%

AlmostSatisfies

5%

Disappoints --

88%Record

Deduplication



25

Workflow Management Includes ability to support flexible and comprehensive workflow-based capabilities.Mandatory Feature










TOP PRODUCT

Delights 42%

HighlySatisfies

58%

AlmostSatisfies

--

Disappoints --

85%Workflow

Management



26

Metadata Management A metadata layer makes reporting easy and eliminates the need for coding and SQL, allowing users to see and access information in simple business language.Standard Feature










TOP PRODUCT

Delights 45%

HighlySatisfies

55%

AlmostSatisfies

--

Disappoints --

86%Metadata

Management



27

Record Management Includes ability for Data stewards to monitoring data quality, taking action to determine the root cause of flagged issues and recommending remediation actions.Standard Feature










TOP PRODUCT

Delights 50%

HighlySatisfies

50%

AlmostSatisfies

--

Disappoints --

88%Record

Management



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DATA QUADRANT REPORT

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