Data Privacy in Modern Advertisement
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Transcript of Data Privacy in Modern Advertisement
![Page 1: Data Privacy in Modern Advertisement](https://reader033.fdocuments.us/reader033/viewer/2022051817/5492548eb479593d4d8b45b1/html5/thumbnails/1.jpg)
Data Privacy in Modern Advertisement [email protected]
![Page 2: Data Privacy in Modern Advertisement](https://reader033.fdocuments.us/reader033/viewer/2022051817/5492548eb479593d4d8b45b1/html5/thumbnails/2.jpg)
facts first
![Page 3: Data Privacy in Modern Advertisement](https://reader033.fdocuments.us/reader033/viewer/2022051817/5492548eb479593d4d8b45b1/html5/thumbnails/3.jpg)
disclaimer
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private data
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location
![Page 6: Data Privacy in Modern Advertisement](https://reader033.fdocuments.us/reader033/viewer/2022051817/5492548eb479593d4d8b45b1/html5/thumbnails/6.jpg)
behavior
![Page 7: Data Privacy in Modern Advertisement](https://reader033.fdocuments.us/reader033/viewer/2022051817/5492548eb479593d4d8b45b1/html5/thumbnails/7.jpg)
cookies
![Page 8: Data Privacy in Modern Advertisement](https://reader033.fdocuments.us/reader033/viewer/2022051817/5492548eb479593d4d8b45b1/html5/thumbnails/8.jpg)
cookies
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ad exchangers
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RTB
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data collection
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opt in vs opt out
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identity -cookie
-advertising id -email
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tracking -google installer referrer -identifier matching id -fingerprint matching
-url with click id
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fingerprinting
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legislation - FTC Fair Information Practice - California Online Privacy Protection Act(OPPA) of
2003 - COPPA rule - Personally Identifiable Information [PII] - The UK Data Protection Act 1998 - The UK Privacy & Electronic Communications (EC
Directive) Regulations 2003 - Directive 2002/58/EC (the E-Privacy Directive) - Right to be Forgotten Ruling C-131/12
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regulation
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self regulation
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Go Ahead Communicate with your clients in their context!
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