The Ideal Data Offloading Solution

Kelvin Lee Senior General Manager

Green Packet

2Copyright© 2008 Green Packet. All rights reserved.

2Private and Confidential

Data Traffic Growth Trend

Data Traffic Consumption vs. Data Revenue Growth

• Mobile broadband and data usage is growing exponentially as this becomes a way of life for either work or play

• In the next 5 years, there will be a 100x growth of aggregate data compared to 2x the growth of revenue

• Operators are increasingly introducing data services

• Data traffic consumption is outpacing data revenue

Sources: Cisco, 2008; Informa, 2008; Analyst Insight 2008

3Copyright© 2008 Green Packet. All rights reserved.

3Private and Confidential

Flat rate tariff plan that encourages use without any

incremental cost for incremental data

usage

Smart phones Social Networking,

Widgets, Apps, Video

Broad Adoption of Data Service by Subscribers

Advanced Devices

Attractive Data Services

Contributing Factors

4Copyright© 2008 Green Packet. All rights reserved.

4Private and Confidential

Impact on MNO

Congested Network

Increased Churn Rate

Data Traffic Outpaces

Revenue Growth

unhappy

switch operator

frustrated

5Copyright© 2008 Green Packet. All rights reserved.

5Private and Confidential

• Expensive back-end infrastructure investment

• Conflicting network standards• Lengthy partnership negotiation• High initial (setup) costs.

InfrastructureUpgrade

(Basestation)

Connection Managers

Offload Opportunities

Escalating Cost

Cost Saving

Femtocells

• Automatically identify and connect users to the best networks available.

• Designed to be network, device and OS independent.

• Seamless switch during the offloading process, giving users uninterrupted connectivity experience.

• Cost-effective solution – no infrastructure upgrade and license-driven.

• Provide subscribers with single software to access ALL your networks.

6Copyright© 2008 Green Packet. All rights reserved.

6Private and Confidential

• Offload overly congested 3G network to WiFi Hotspots to optimize bandwidth and infrastructure investments.

• Unified Connection Manager retains telco branding and user experience; helps user manage both 3G and WiFi access networks & single sign-on to multiple accounts and applications

• Seamless handoff between different access networks to ensure uninterrupted voice and data sessions

Seamless roaming between 3G and WiFi network

Flexibility to prioritize network connection to PCCW Public WiFI or

PCCW Enterprise WiFi Network

Integrated with Phonebook’s SIM card (3G Datacard) to retrive contact number

for SMS usage

Case Study: PCCW

One solution, multiple benefits:

7Copyright© 2008 Green Packet. All rights reserved.

7Private and Confidential

Offload Traffic

to OPTIMIZE Bandwidth

Cost MINIMIZATION

Avenue to INCREASE

Revenue

Customer RETENTION

REDUCED Churn

Ban

dw

idt

h

Co

sts

Cu

sto

mer

Rev

enu

e

• Constant challenge of network congestion as subscriber base and bandwidth utilization increases

• Maximize the use of current infrastructure

• Offload overly congested network e.g. 3G/CDMA to WiFi – thus creating a balance in bandwidth utilization.

• By utilizing and optimizing current infrastructure, save on huge investments to build/upgrade infrastructure

• These savings can be channeled to customers

• Offer mobile lifestyle applications/ services to subscribers

• Gain additional revenue on top of their access network fees.

• For example, end-user communication via video conferencing, file sharing, real-time messaging and games; all while on the move.

• Retain customers by offering what matters to them

One plan on a unified network

Savings Attractive mobile lifestyle

services and applications

• Single client supports multiple CPE, lower support cost

• Ease of use, single client for multiple connection modes

The Ideal Connection Manager

8Copyright© 2008 Green Packet. All rights reserved.

8Private and Confidential

Simplified and ubiquitous connectivity for better user experience resulting in churn reduction

Ability to offer differentiated services

Opportunity to Improve ARPU

Connection Manager The Ideal Solution

Freed up data capacity to offer quality mobile services

UNLIMITED DATA PLAN

Substantial cost savings through optimized usage of current infrastructure

3G

Conclusion

9Copyright© 2008 Green Packet. All rights reserved.

9Private and Confidential

• For more information, kindly visit:• www.greenpacket.com

• Download InTouch Connection Management Platform Brochure:

• http://www.greenpacket.com/gpsolutions/IntouchCM/pdf/intouch_brochure.pdf

• Download free Application Note:• http://www.greenpacket.com/downloads/Combating

%20Network%20Congestion.pdf

Downloads

Thank You

Kelvin Lee Senior General Manager marketing.gp@greenpacket.com www.greenpacket.com