Data Mining & Decision Support Systems: The Secrets of Crafting a Powerful Marketing Strategy
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The world of marketing and how we run our businesses is changing, and changing rapidly. In the extremely technological and connected world that we live in today, we are surrounded by data. Unfathomable amounts of data are available for businesses and marketers to utilize and more than ever they're utilizing these massive amounts of data to make calculated and very targeted business decisions. Data mining is the process by which businesses and marketers manage, analyze, and act upon large amounts of data, with the goal of drawing conclusions for just about everything you can think of. The future of research is changing, thanks mainly to social media and search engines. Both platforms interact and collect information on users and their interests by the billions each day, offering maketers and researchers a treasure trove of information to quickly and easy access. To learn more about data mining and decision support systems, checkout this inforgraphic created by the New Jersey Institute of Technology: http://mba.online.njit.edu/data-mining-decision-support-systems/
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