Unlocking the power of your customer

information

www.datamarketing.ca

DATA MARKETING 2013Conference, workshops and exhibition

December 9-10, 2013Hyatt Regency, Toronto

An event organized by:

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Unlocking the power of your customer information

Welcome to the Data Marketing 2013 conference!Whether you’re a marketer, an IT specialist or in analytics, this show offers you a unique opportunity to learn about marke-ting’s new paradigm - data-driven marketing. Over the next two days of dynamic conference sessions, you’re going to explore the topic of data-driven marketing, discover its promises and challenges, and tackle the most pressing industry issues, like:

• How is data changing the marketing sphere? What are the new trends in marketing? Who are the data-driven marketers?

• How can marketers build strategies using data? How can they drive better ROI?

• Do they need specific tools, technologies and organization models to extract value from their data?

• What about privacy issues?

To navigate the brave new world of data marketing, you’ll need a clear road map, which is the reason data and marketing experts have come together at this unique event - to deliver their opinions and advice on the market, and to help you build your own data marketing strategy.

Over two days you’ll hear from more than 50 top speakers from a broad cross-section, including marketing, analytics, and IT. This exciting lineup includes high-profile figures such as Kirstine Stewart (Twitter), Ann Cavoukian (Privacy Commissioner of Ontario), Paul Zikopoulos (IBM) and Jean-Paul Isson (Monster). They will share their vision of marketing and provide the audience with insider revelations on how to handle data.

Depending on your primary interests, you’ll be given the opportunity to pilot your way through the conference, picking the slots that are most relevant to you. Three conference rooms will be available in the afternoons, one of which will feature workshop sessions where key market stakeholders will present their solutions.

In addition to the conference rooms, you will be able to meet the market’s main stakeholders in the Exhibition room: more than 25 companies will be gathered there, such as IBM (Platinum sponsor), Teradata, SapientNitro and Adobe (Gold sponsors).

If you’re enthusiastic about data-driven marketing and eager to meet new people and get inspiring insights from their experience, the Data Marketing conference is your ticket. Grab this chance to become an actor in your marketing success story and we know you’ll come away from these two days with a fresh outlook. Take advantage of the many opportunities at Data Marketing 2013 and grasp the keys to unlocking the power of your customer information.

Have an eye-opening time!

What type of data are marketers collecting?

Traditional customer surveys

Customer transactions

Customer opinions and attitudes

Customer mobile phone/device data

Social media feedback from customers and prospects

Demographics

74%

74%

64%

54%

35%

19%

CMO’s who say successful brands use customer data to drive marketing decisions.

Marketers who say getting traditional and digital marketing to work together remains a major goal.

Marketers who say capturing and sharing the right data is critical for measuring ROI effectively.

100%

77%

87%

How do you expect your data-related marketing expenditures to change in 2013?

68%INCREASE

23%Stay the same

Not determined

Decreased slightly

Decreased greatly

6%2%

1%

FACTS & FIGURES

88% of marketers using social data for personalization say it has a high impact on ROI

and engagement

www.datamarketing.ca

Blandine LaffargueCONFERENCE MANAGERblaffargue@corp-events.ca+1-514-819-0322

Sources: FORBES, NEOLANE

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MONDAY DECEMBER 9TH 2013DATA AND MARKETING: WHERE ARE WE NOW AND HOW DID WE GET HERE?

Session Moderator: Amy Bostock, Editor at Direct Marketing News

08.30AM - 09.15AMKEYNOTE SESSION

by Kirstine Stewart, Head of Twitter Canada

09.15AM - 09.45AMDATA AND PRIVACY: A NEW CHALLENGE

by Ann Cavoukian, Ph.D., Information and Privacy Commissioner of Ontario

09.45AM - 10.45AM

PANEL DISCUSSION: IS IT A NEW MARKETING ERA?

With Paul Zikopoulos, Director of Information Management, IBM / Avi Goldfarb, Professor of Marketing, Rotman School of Management / Jose Ribau, Vice President, Client and Competitive Insights Marketing and Strategy, CIBC / Heather Andrew, SVP, Head of Business Science, Mediacom

10.45AM - 11.15AM COFFEE BREAK

DATA, BIG DATA: WHICH DATA ARE WE REALLY TALKING ABOUT?

Session Moderator: Amy Bostock, Editor at Direct Marketing News

11.15AM - 11.50AMOVERVIEW OF THE DATA LANDSCAPE

by Paul Zikopoulos, Director Information Management, IBM

11.50AM - 12.30PMAGGREGATING THE DATA – DATA QUALITY AND INTEGRATION

by John Stetic, VP Products, Oracle Eloqua

12.30PM - 01.30PM LUNCH BREAK IN THE EXHIBITION ROOM

REGENCY SALON A REGENCY SALON B REGENCY SALON C

DATA FOR DECISIONSBuilding Your Marketing Plan On Rational Metrics - Session Moderator: Suzanne Huber, entrepreneur

DATA MARKETING TECHNOLOGIES Choosing your IT and Statistics weapons - Session Moderator: Mitchell Osak, Managing Director of Quanta Consulting Inc.

WORKSHOP SESSIONSDemonstrations and product workshops

A WISER BUDGET REVOLUTION ON DATA PROCESSING

01.30PM - 02.15PM

BUILDING YOUR CHANNEL STRATEGY

by Andy Bruce, CEO and founder, Mobilexco

BIG DATA: A REVOLUTION ON DATA PROCESSING

by Tracy Roccasalva, Sr. Director of Interactive Marketing & Demand Generation, MapR

WORKSHOP 1 - IBMDriving Better Marketing Results with Big Data & Analytics

02.15PM - 03.00PM

HADOOP AND THE NEXT GENERATION TECHNOLOGIES: WHERE ARE WE GOING?

by Adam Muise, Solutions Engineer, Hortonworks

WORKSHOP 2 - TC MEDIAMapping the Omni-channel Retail Journey: A 2014 Canadian Shopper Research Study

THE NEW METRICS METHODOLOGY: CHOOSING THE RIGHT TOOLS

03.00PM - 03.45PM

SOCIAL MEDIA METRICS

by Ian Giles, VP Social and Digital, Harbinger

IMPLEMENTATION METHODOLOGY: BEGINNING YOUR JOURNEY INTO CUSTOMER ANALYTICS

by Richard Boire and Larry Filler, partners, Boire Filler Group

WORKSHOP 3 - QLIKVIEWDemonstration of the QlikView Business Discovery platform

03.45PM - 04.15PM COFFEE BREAK

04.15PM - 04.50PM

METRICS THAT DRIVE VISUALIZATIONS FOR BETTER INSIGHTS

by Peder Enhorning, CEO, Unilytics

THE CLOUD OPTION

by David LeBlanc, Product Manager, Windows Azure, Microsoft Canada

WORKSHOP 4 - SASEmpowering Data-Driven Marketing: A Day in the Life of Tomorrow’s Marketer

BUILDING AND MEASURING YOUR ROI THE NEW ANALYTICS

04.50PM - 05.20PM

FUELLING YOUR DECISIONS WITH DATA TO INCREASE MARKETING ROI

By David Jowett, President of Vision 7 (Cossette)

PANEL SESSION: A NEW ERA FOR MARKETING ANALYTICS

With Monique Duquette, Customer Intelligence, Practice Lead, SAS Institute/ Jan Kestle, President of Environics/ Roger Vandomme, Vice-president commercial analytics, Equifax

WORKSHOP 5 - INTEMAPredictive analytics in email marketing: A Case study

05.20PM - 05.35PM

05.35PM - 05.50PMA BUSINESS CASE ON NEW ANALYTICS

by Roger Plourde, President, Intema

Cocktail reception Sponsored by06.00PM - 07.00PM

www.datamarketing.ca5

TUESDAY DECEMBER 10TH 2013Keynote Session Moderator: Dan Mariani, database marketing consultant

08.30AM - 09.00AMTHE SEVEN PILLARS TO COMPETE & WIN WITH ANALYTICS

by Jean-Paul Isson, Author, International Speaker, Global VP BI & Predictive Analytics, Monster Worldwide

09.00AM - 9.30AMTERADATA SESSION

by Michael C Wong, Director, Enterprise Business Intelligence Services, Royal Bank of Canada

09.30AM - 10.00AMSAPIENTNITRO SESSION

by Michael Shostak, Vice President and Global Business Lead at SapientNitro

10.00AM - 10.30AM COFFEE BREAK

DATA FOR ACTIONS: Reaching your target, optimizing your actionsSession Moderator: Dan Mariani, database marketing consultant

DATA, LAW AND INVESTMENTSHow much latitude can you have?

WORKSHOP SESSIONSDemonstrations and product workshops

GETTING TO KNOW YOUR TARGET - THE MARKET

YOUR STRATEGY TOOLS

10.30AM - 11.00AM

DETECTING TRENDS FROM DATA INTEGRATION by Chris Boutet, Infomart

& Sheldon Sawchuk, National Post

BIG DATA, LAW AND MARKETING

by Roland Hung, associate at McCarthy Tétrault

WORKSHOP 6 - SDLEngaging your Customers on THEIR Terms

11.00AM - 11.15AM

SURVEYS AND STUDIES IN A DATA-DRIVEN ENVIRONMENT

by Margot Acton,Senior Vice President, Brand & Communications Lead, TNS Canada

WORKSHOP 7 - TeradataReal-World Data-Driven Marketing Demonstration: Using detailed data to drive real-time customer interaction

THE CANADIAN CONSUMER: HOW DO THEY USE TECHNOLOGY AND SHARE THEIR DATA?

by Gina Sverdlov, Consumer Insights Analyst, Forrester Research

11.15AM-11.30AM GETTING TO KNOW YOUR TARGET THE MARKET

11.30AM - 12.00PM

MODELING YOUR CUSTOMER

by Paul Tedesco, Vice President of RAPP DDB Canada

WORKSHOP 8 - MICROSTRATEGYMicroStrategy Visual Insight

12.00PM - 12.30PMWORKSHOP 9 - BIZONot All Data Is Created Equally

12.30PM - 01.30PM LUNCH BREAK

Afternoon Moderator: Sourov De, Managing Partner, Stryve Group

THE DATA-DRIVEN ORGANIZATION Managing your data efficiently

TARGETING YOUR OFFER IS THERE A SO-CALLED «DATA-DRIVEN ORGANIZATION»? Session Moderator: Hessie Jones, CEO of ArCompany

01.30PM - 02.00PM

BIG DATA AND REAL-TIME BIDDING

by Thierry Bazay, General Manager, The Exchange Lab

MARKETING DATA GOVERNANCE, ARE YOU READY FOR THE NEW RULES OF THE ROAD?

by Alexis Zamkow, General Manager, Data Products and Services, Canada Post

WORKSHOP 10 - MICROSOFT/HPAccelerate Marketing Decisions Using Big Data

02.00PM - 02.20PM

FINDING SOCIAL MEDIA OPPORTUNITIES

by Daniel Robinson, Founder & President, Antelope Inc.

AN EXAMPLE OF A DATA-DRIVEN COMPANY

by Joel Cumming, Director, Advanced Analytics and Big Data Systems, Blackberry

WORKSHOP 11 - ADOBEData Driven Marketing: Bringing it all together

02.20PM - 02.30PM

DATA MANAGEMENT IN A MARKETING ENVIRONMENTSession Moderator: Hessie Jones, CEO of ArCompany

02.30PM - 02.40PM THE SECURITY ISSUE

by Dave Anderson, Senior Director Marketing, Voltage Security

WORKSHOP 12 - OPENTEXT (2:30/3:00pm)Product Show and Tell: Developing Omni Channel Content Experiences That Work

A FOCUS ON MOBILE PERSPECTIVES

02.40PM - 02.50PM A LOOK AT MOBILE ADVERTISING

by Jennifer Dunn, Senior Product Manager Display, Mediative

02.50PM - 03.10PM DATA MANAGEMENT AND DMP’S

by Chris Sukornyk, CEO, Chango

03.10PM - 03.30PM

MOBILE DATA: A RELIABLE DATA?

by Dr Sara Diamond, President and Vice Chancellor of OCAD University

WORKSHOP 13 - EQ WORKS (3:00/3:30pm)Marketing Attribution: The Future of the Cookie

03.30PM - 04.00PM COFFEE BREAK

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TUESDAY DECEMBER 10TH 2013PERSONALIZING YOUR MESSAGE THE NEW MARKETER

4.00PM-4.30PM

PERSONALIZATION AND CONVERSION

by Frank Del Pinto, Director of Product M a r k e t i n g f o r W e b E x p e r i e n c e Management, Open Text

WHO IS THE DATA MARKETER?

by Drew Cashmore, Director of Digital Marketing & Customer Acquisition, Walmart

WORKSHOP 14 - MEDIATIVEThree main pillars to run a successful data-driven campaign- Data Advertising

4.30PM-5.00PM

DRIVING SOCIAL MEDIA ENGAGEMENT

by Raja Shankar, Director of Digital Marketing, Scotia Bank

IS THERE A LACK OF AVAILABLE SKILLS ?

by Professor David Soberman, Rotman University

WORKSHOP 15 - INBOX MARKETER3 Ways to Use Your Data Smarter

THE DATAVIZ OPPORTUNITY

5.00PM-5.30PM

DRIVING LOYALTY THROUGH CUSTOMIZATION - PREDICTING CUSTOMERS LIFE CYCLE

by Hasan Mytkoll i , Lead Canada Modeling Reporting Planning and Forecasting, TD Bank

DATAVIZ, A DECISION TOOL

by Stephanie Evergreen, Principal, Evergreen Data

A PREDICTIVE APPROACH

5.30PM-6.00PM

PANEL SESSION: DATA SCIENCE IN THE YEARS TO COME

with Kevin Keane, Co-Founder and President, Brainsight

DATASTORYTELLING

by Philippe Nieuwbourg, independent analyst

Daniel ROBINSONFounder and PresidentANTELOPE INC.

Hessie JONESCEOARCOMPANY

Joel CUMMINGDirector Advanced Analytics and Big Data SystemsBLACKBERRY

Richard BOIREPartnerBOIRE FILLER GROUP

Larry FILLERPartnerBOIRE FILLER GROUP

Kevin KEANECo-founder and PresidentBRAINSIGHT

Alexis ZAMKOWGeneral Manager Data Products and ServicesCANADA POST CORPORATION

Chris SUKORNYKChief Executive OfficerCHANGO

Jose RIBAUVice President Client and Competitive Insights Marketing and StrategyCIBC

Dan MARIANIIndependent Database Marketing ConsultantDAN MARIANI

Philippe NIEUWBOURGIndependent AnalystDECIDEO

Amy BOSTOCKEditorDIRECT MARKETING NEWS

Jan KESTLEPresidentENVIRONICS ANALYTICS

Roger VANDOMMEVice-president commercial analyticsEQUIFAX

Stephanie EVERGREENPrincipalEVERGREEN DATA

Gina SVERDLOVConsumer Insights AnalystFORRESTER RESEARCH

Ian GILESVice President Social & DigitalHARBINGER

Adam MUISESolutions EngineerHORTONWORKS

Paul ZIKOPOULOSDirector Information Management WW Technical Sales Competitive Database and Big Data Tiger TeamIBM

Chris BOUTETSenior Insights ManagerINFOMART

Roger PLOURDEPresidentINTEMA SOLUTIONS

Tracy ROCCASALVASr. Director of Interactive Marketing & Demand GenerationMAPR

Roland HUNGAssociateMCCARTHY TÉTRAULT

Heather ANDREWSVP Head of Business ScienceMEDIACOM

Conference Speakers

www.datamarketing.ca7

Jennifer DUNNSenior Product Manager DisplayMEDIATIVE

David LEBLANCProduct Manager Windows AzureMICROSOFT AZURE

Andy BRUCECo-founder & CEOMOBILEXCO

Jean-Paul ISSONAuthor International Speaker Global Vice President BI & Predictive AnalyticsMONSTER WORLDWIDE

Sheldon SAWCHUKManaging Director Digital ProductNATIONAL POST

Sara DIAMONDPresident and Vice-ChancellorOCAD UNIVERSITY

Ann CAVOUKIANPh.D. Information and Privacy CommissionerOFFICE OF THE INFORMATION AND PRIVACY COMMISSIONER OF ONTARIO

Frank DEL PINTODirector of Product Marketing for Web Experience ManagementOPENTEXT

John STETICVP ProductsORACLE/ELOQUA

Mitchell OSAKManaging DirectorQUANTA CONSULTING INC.

Paul TEDESCOVice PresidentRAPP DDB CANADA

Michael C. WONGDirector of Enterprise Business Intelligence ServicesRBC ROYAL BANK

Avi GOLDFARBProfessor of MarketingROTMAN SCHOOL OF MANAGEMENT

David SOBERMANProfessor of Marketing and Marketing Area CoordinatorROTMAN SCHOOL OF MANAGEMENT

Michael SHOSTAKVice President and Global Business LeadSAPIENTNITRO

Monique DUQUETTECustomer Intelligence Practice LeadSAS SOFTWARE

Raja SHANKARDirector of Digital MarketingSCOTIA BANK

Sourov DEManaging PartnerSTRYVE GROUP

Suzanne HUBEREntrepreneurSUZANNE HUBER

Hasan MYTKOLLILead Canada Modeling Reporting Planning and ForecastingTD BANK

Thierry BAZAYGeneral Manager CanadaTHE EXCHANGE LAB

Margot ACTONSenior Vice President Brand & Communications LeadTNS CANADA

Kirstine STEWARTHead of Twitter Canada | Former Vice-President of CBC English ServicesTWITTER

Peder ENHORNINGCEO and PresidentUNILYTICS

David JOWETTPresidentVISION 7 MEDIA

Dave ANDERSONSenior Director MarketingVOLTAGE SECURITY

Drew CASHMOREDirector Digital Marketing & Customer AcquisitionWALMART CANADA CORP.

Workshop SpeakersMONDAY, DECEMBER 9TH

WORKSHOP 01 (01:30 to 02:15pm): David Corrigan, Director, Product Marketing, IBMWORKSHOP 02 (02:15 to 03:00pm): Chris Osborne, Vice President, Strategic Consumer Insights, TC MediaWORKSHOP 03 (03:00 to 03:45pm): Speaker to be determinedWORKSHOP 04 (04:15 to 04:50pm): Monique Duquette, Practice Lead, Customer Intelligence, SAS InstituteWORKSHOP 05 (04:50 to 05:35pm): Roger Plourde, President, Intema

TUESDAY, DECEMBER 10TH WORKSHOP 06 (10:30 to 11:00am): Joe Stanhope, Chief Strategy Officer and Ed Jaffe, Senior Business Solutions Consultant, SDLWORKSHOP 07 (11:00 to 11:30am): Rick Makos, President and Dan Summerlin, Senior Solutions Consultant, TeradataWORKSHOP 08 (11:30am to 12:00): Chris McNabney, Director, Sales Engineering, MicrostrategyWORKSHOP 09 (12:00 to 12:30pm): Frannie Danzinger, Director of Marketplace Dev. and Mark Dye, SVP of Business Development, BizoWORKSHOP 10 (01:30 to 02:00pm): Steve Shaw, HP Canada’s Chief Technologist for Enterprise Servers, and Greg Pedley, Microsoft Business Leader for Parallel Data WarehouseWORKSHOP 11 (02:00 to 02:30pm): Darin Archer, Principal Product Marketing ManagerWORKSHOP 12 (02:30 to 03:00pm): John Palazzolo, Fellow Solutions Consultant, OpenTextWORKSHOP 13 (03:00 to 03:30pm): Darryl Singer, VP Platform Solutions, EQ Works and representatives from Google, Facebook, and LinkedInWORKSHOP 14 (04:00 to 04:30pm): Nilou Alaghehband, Product Manager, Data Advertising, MediativeWORKSHOP 15 (04:30 to 05:00pm): Geoff Linton, VP Inbox Marketer

Adobe Marketing Cloud

DO YOU KNOW WHAT YOUR MARKETINGIS DOING?

Stop guessing and start putting your data to work. Only Adobe Marketing Cloud gives you everything you need to measure your impact and get even better results.

adobe.com/marketing

ADOBE CAN HELP.

Floor PlanA1 IBMA2 INTEMAA3 SAPIENT/ADOBEA4 OPENTEXTA5 KIJIJIA6 TERADATAA7 CANADA POSTA9 MEDIATIVEB1 EQ WORKSB2 QLIKVIEWB3 EXCHANGE LABB4 UNILYTICSB5 ORACLE-ELOQUAB6 TC MEDIAB7 CONSUMERIGB8 BIZOB9 MICROSTRATEGYB10 INBOXMARKETERB11 CMMPB12 SDLB13 GREEN RACK

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www.datamarketing.ca9

PLATINUM SPONSOR

IBMIBM Canada Ltd. is one of the largest technology, services and consulting companies in Canada, backed by a century of business and systems innovation. Our people are dedicated to building a smarter planet – a world where intelli-gence is infused into the systems and processes that make business and society work better. IBM Canada is head-quartered in Markham, Ontario. IBM’s manufacturing and development operations include a semiconductor packa-ging plant in Bromont, Quebec, and seven software development laboratory sites across the country.

GOLD SPONSORS

SAPIENTNITROSapientNitro is a new breed of agency, redefining storytelling for an always-on world. We’re changing the way our clients engage today’s connected consumers by uniquely creating integrated, immersive stories across brand commu-nications, digital engagement and omni-channel commerce. We call it Storyscaping, where art and imagination meet the power and scale of systems thinking. SapientNitro’s unique combination of creative, brand and technology exper-tise results in one global team collaborating across disciplines, perspectives and continents to create game-chan-ging success for our Global 1000 clients, such as Chrysler, Citi, The Coca-Cola Company, Harley-Davidson, Lufthansa, Target and Vodafone.

ADOBEAdobe Marketing Cloud is the most comprehensive and integrated marketing solution available, enabling marketers to measure, personalize, and optimize marketing campaigns and digital experiences for optimal marketing perfor-mance. With its complete set of solutions, real-time dashboards and a collaborative interface, marketers are able to combine data, insights and digital content to deliver the optimal brand experience to their customers.

TERADATATeradata is the world’s largest company focused on integrated data warehousing, big data analytics and business applications. Our powerful solutions portfolio and database are the foundation on which we’ve built our leadership position in business intelligence and are designed to address any business or technology need for companies of all sizes. Only Teradata gives you the ability to integrate your organization’s data, optimize your business processes, and accelerate new insights like never before. The power unleashed from your data brings confidence to your organization and inspires leaders to think boldly and act decisively for the best decisions possible. Learn more at teradata.com.

SILVER SPONSORS

MEDIATIVEMediative a division of Yellow Pages Group, is one of North America’s largest digital media advertising companies, offering extensive display advertising, location-based marketing solutions, creative digital marketing campaign services, and a full-suite of performance services. Mediative’s best-in-class digital media strategists and experts serve national agencies and advertisers. Mediative covers all print, search, display, and social networks to drive performance marketing for clients across the entire buying cycle, from brand awareness to lead generation and sales.

OPENTEXTOpenText is the leader in Enterprise Information Management (EIM). EIM enables organizations to grow the business, lower costs of operations, and reduce information governance and security related risks. OpenText focuses on the key drivers of business success to improve business insight, strengthen business impact, accelerate process velo-city, address information governance and provide security.

INTEMAINTEMA is a provider of innovative online marketing solutions for corporate and government organizations. INTEMA provides a wide range of software products and services to optimize marketing activities including predictive marke-ting, behavioral email campaigns and search engine marketing. INTEMA’s mission is to help companies meet their full potential by integrating unique internet technologies to their marketing initiatives.

Sponsor Profiles

Adobe Marketing Cloud

DO YOU KNOW WHAT YOUR MARKETINGIS DOING?

Stop guessing and start putting your data to work. Only Adobe Marketing Cloud gives you everything you need to measure your impact and get even better results.

adobe.com/marketing

ADOBE CAN HELP.

10

INNOVATION SPONSOR

ORACLE ELOQUAOracle Eloqua is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on Eloqua’s cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams.

BRONZE SPONSORS

UNILYTICSA forerunner in business intelligence and digital analytics since 2001, Unilytics specializes in transforming raw data into meaningful and useful information by leveraging a profound understanding of data and data visualization. Our consultants are certified experts in leading tools from Tableau and GoodData and create custom dashboards that empower decision makers to discover and act on new insights quickly – while minimizing demands on IT staff.

TC MEDIACanada’s leading provider of media and marketing activation solutions, employing about 4,000 people, TC Media reaches 24 million consumers in Canada through its integrated multiplatform offering that includes print and digital media, the production of magazines, newspapers, books and custom content, mass and personalized marketing, interactive and mobile applications, TV production and door-to-door distribution. TC Media is a brand of Transcontinental Inc. (TSX: TCL.A, TCL.B, TCL.PR.D), which has about 9,500 employees in Canada and the United States, and reported revenues of C$2.1 billion in 2012. Website: www.tc.tc

BIZOBizo is how B2B marketers identify and reach their target audiences online. Fueled by Bizo’s audience of more than 120 million professionals around the world, including more than 85% of the U.S. business population, the Bizo Marketing Platform can precisely target business people by specific business demographic criteria.

QLIKTECHQlikTech (NASDAQ: QLIK) is a leader in Business Discovery—user-driven Business Intelligence (BI). Its QlikView Business Discovery solution bridges the gap between traditional BI solutions and inadequate spreadsheet applica-tions. The in-memory associative search technology allows users to explore information freely rather than being confined to a predefined path of questions.

OFFICIAL SPONSORS

CANADA POSTWhen it comes to improving ROI on direct mail and digital campaigns Canada Post is your ideal partner. We have a suite of data solutions that include everything from analytics to targeting and list services. Our analytics products help businesses interpret their data, understand their customers and apply insight to achieve their business objectives.

EQ WorksEQ Works is a digital marketing organization specializing in data-driven performance. EQ has its own proprietary programmatic media buying platform and deep expertise in all forms of digital marketing including, but not limited to: search, social, mobile, content and customer management, creative development and testing.

MICROSTRATEGYFounded in 1989, MicroStrategy (Nasdaq: MSTR) is a leading worldwide provider of enterprise software platforms. The Company’s mission is to provide the most flexible, powerful, scalable and user-friendly platforms for analytics, mobile, identity and loyalty, offered either on premises or in the cloud. For more info visit: www.microstrategy.com

Sponsor Profiles

www.datamarketing.ca11

GREEN RACKGoodbye Brochures…Hello GreenRack!GreenRack is a cloud-based publishing service that lets you take advantage of the latest mobile technologies to reach and understand your audience, implement your mobility strategy, and fulfill your sustainability goals.

INBOX MARKETERInbox Marketer is a Digital Direct Messaging company that helps organizations use Email, Mobile, Social Media and the Web to build online communities of customers and prospects. Our technologies and services make it easier for digital marketers to integrate their communications across all digital channels and measure the response that takes place across each of them.

SDLSDL enables global businesses to enrich their customers’ experience through the entire customer journey. SDL’s technology and services help brands to predict what their customers want, and engage with them across multiple languages, cultures, channels and devices. SDL has over 1,500 enterprise customers, 400 partners and a global infrastructure of 70 offices in 38 countries. 42 out of the top 50 global brands work with SDL.

CiGConsumer Intelligence Group (CiG) is a marketing analytics company with the goal of providing high value solutions in list, prospect database, and database marketing and management. Our unique solutions provide you with the answers to marketing’s most complex questions and actionable results with the click of a button. Now marketers and business users can develop complex consumer insights without the hassle.

THE EXCHANGE LABThe Exchange Lab is a marketing intelligence and media trading company. Our unique technology agnostic approach to digital advertising identifies the core strengths and weaknesses of individual technology solutions. This allows us to deliver transparency and benchmark both price and performance, empowering marketers to make smarter, more informed decisions.

KIJIJI ADVERTISINGKijiji Advertising helps companies reach over 11.5 million unique individuals each month. Through pinpoint accuracy and highly targeted audience segmentation, including geography, category, demographics, socio-economics, and keyword, Kijiji Advertising helps marketers grow their audiences quickly and at scale. These highly desirable customers are invaluable as they are in a ready-to-buy mindset. Kijiji is Canada’s #1 classified website with nearly 42% of online Canadians buying, selling or researching their next purchase.

COCKTAIL SPONSOR

MEDIACOMMediaCom ignites and delivers growth. We believe in growing our people, our clients and our business. As a media agency, we ‘bond’ brands with consumers in innovative ways to help clients deliver better business results. To do this we are structured around three integrated specialisms; growth analytics, communication planning and screen neutral media investment. Our people define us. They are Passionate, Courageous, Imaginative, Team players that are performance driven. This has made us Canada’s largest media planning and buying agency.

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The QlikView Business Discovery approach delivers on the promise of self-service business intelligence by putting business users in control.

Unlike visualization-only tools, QlikView gives workgroups, departments and business units access to the data they need to generate insights. It also empowers IT to serve the business like never before, while assuring strict data security, quality and governance.

QlikView takes insight to the edges of organizations, enabling business users to do their jobs smarter and faster than ever.

qlikview.com

what will youdiscover?

www.KDnuggets.com A Leading Site for Business Analytics, Big Data, Data Mining, and Data Science KDnuggets was featured on CNN and Forbes (among Top Influencers in Big Data), was voted the Top Big Data Tweeter in 2013, is in Information Management “7 Business Analytics Gurus on Twitter”, and is among Klout Top influencers for Big Data and Data Mining. Join over 65,000 unique monthly visitors and over 35,000 subscribers and keep up-to-date on key news, jobs, software, companies, courses, datasets, education, meetings, and webcasts, and more in Analytics, Big Data, Data Mining, and Data Science. Subscribe at www.KDnuggets.com/news/subscribe.html And follow @kdnuggets on Twitter

The Largest Consumer Database in Canada TC MEDIA COMMUNITIES OF INTEREST INCLUDE:

• Business & Finance• Fashion & Lifestyle• Food & Entertaining

• Health & Wellness• Home & Gardening• Sports & Outdoor

6 MILLION consumers who have opted-in to receive additional information and off ers based on their preferences, including 1.1 million who have signed up for email off ers. OVER 5000 inferred variables*.OVER 450 one-to-one data points**.

www.tc.tc

* Environics Analytics PrizmC2 segmentation system ** ICOM’s TargetSource survey

www.datamarketing.ca13

LANYARD SPONSOR

VIDEOLOGYVideology is an enterprise technology company for advertising and media companies. Its video platform allows brands, agencies and media companies to plan, serve, manage, and monitor video ad campaigns using features and specifications typical to TV, while taking advantage of the advanced targeting, optimization, and efficiencies of digital media.

WORKSHOP SPONSORS

SASSAS helps organizations anticipate business opportunities, empower action and drive impact. We do this through advanced analytics that turn data about customers, performance, financials and more into meaningful information. The result? Fact-based decisions for undeniable bottom line impact – this is how we transform the way our customers do business.

HP/MicrosoftHP and Microsoft have been working closely together for over 30 years, creating solutions that help your business succeed in an ever changing world: through focusing on innovation and synchronization, technical expertise, track record, and stability-driven approach. HP AppSystem for PDW is built using Microsoft SQL Server 2012 Parallel Data Warehouse providing a massively parallel processing appliance that was built to handle the world of “Big Data” addressing both requirements of any data volume as well as variety and velocity.

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MEDIATIVE IS ONE OF NORTH AMERICA’S LARGEST DIGITAL MEDIA ADVERTISING COMPANIES OFFERING:

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Canada’s Association of Information Technology (IT) Professionals.

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