Jason WILBY & Jonathan BUCK Auxilio Ventures, Co-founders
Data is changing our lives
for good
We are never alone
Walking, sleeping and breathing are competitions
This is just the beginning
UN Humanitarian Data Exchange
Are we really using Data for Good?
Data science (fiction)
And what is Data science?
Rami MUKHTUR Ambiata, CEO
Data and science have been helping us for years
Blind Trust = Varied Results
Scientific Medicine = Relative Certainty
Optimise
Prescribe
Try again
Big Data + Trials = Personalised Medicine
Data Scientists are applying the same techniques to help organisations create
happy customers
We collect anonymised data
Demographic Profile Interactions Transactions Digital
BehaviourPrevious
Interventions
We look for groups of similar customers and create new ideas of what customers may like
We experiment to learn
A
B
C
Control
We do this on massive scale, with machines, not people, looking at the data
Happy customers = profitable business
Facebook controls your Emotion
Clive HAMILTON Professor of Public Ethics, Centre for Applied Philosophy and Public Ethics
Companies know us better than our loved ones
There are plenty of data fuck-ups
Most privacy cock-ups personal data - watchdog
are ‘careless’ spaffing of G20 world leader’s
leaked in ‘email error’personal information
But many of us are giving up our privacy…
Why?
Jodie SANGSTER CEO ADMA & IAPA
Defining
Data for good
Debate rather than codify ethics
Perhaps the answer lies in data?
Be open & honest about what we are doing
Nick EVERSHED The Guardian, Journalist
Dr. Alan DUFFY Scientist
Can data protect our privacy and liberty?
How do we know when we are crossing ethical boundaries?
What does data science have in store for us?
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