“The Journey to Trusted Data”

Saul CunninghamDataFlux ANZ General Manager

10 March 2011

Welcome

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Saul CunninghamManaging Director, DataFlux ANZ

Where are you on your data journey?

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Planning is the Key

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The Evolution of Data Awareness

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The Current State of Data ManagementThe top four potential barriers to coordinating data management initiatives

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The Data Disconnect

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Understanding the Gap

IT Drivers for Data Management•Back Office Applications•IT Infrastructure•Operational Efficiency•Proven Technologies•Methodical in Approach

Business Drivers for Data Management•Front Office Applications•Customer Oriented•Revenue Generation•Leading Edge Technologies•Process Oriented

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Closing the Gap

It’s a question of ownership•Business owns the processes•IT owns the systems

It’s a question of sponsorship•Organisations can place a value on almost all assets (buildings, machinery, employees, bandwidth)•Data is, at its core, viewed by the business as a by-product of IT assets

It’s a question of technology adoption•Traditional data management capabilities are lacking•Right technology at the right time

Sales ForceAutomation

Database Marketing

IT-driven projects

Duplicate,inconsistent data

Inability to adapt tobusiness changes

Data Warehouse

ERP

CRM

Line of businessinfluences IT projects

Little cross-functional collaboration

High cost to maintain multiple applications

IT and businessgroups collaborate

Enterprise view of certain domains

Data is a corporate asset

Customer MDMProduct MDM

Materials MDMEmployee MDM

Asset MDM

Businessrequirements drive

IT projectsRepeatable, automated

business processesPersonalized customer

relationships and optimized operations

MDM

Business ProcessAutomation

The Data Governance Maturity Model

Establish Repeatable Processes

Your Data. Your Business. One Solution.

DataFlux enables business agility and IT efficiency by providing innovative data management technology and services that transform data into a strategic asset.

Our Mission

• Recognised as a leading provider of data quality, data integration and MDM solutions

• Over 2300 customers worldwide• Been in the leadership position

within the Gartner DQ MQ since 2006

• Single home grown platform providing DQ, DI and MDM capabilities

• Wholly owned subsidiary of SAS

DataFlux - Proven Market Leader in Data Management

DataFlux – one solution with broad application across your business

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“It’s like having a “Swiss Army knife” suite of tools to characterise, clean, integrate and monitor the quality of BP’s data.”Ken Dunn (BP Data Architecture Manager)

Scenario 1: Business Reporting

The “classic” use of Data Quality Access and integrate data in batch & real-time for

analytics Apply Data Quality business rules to ensure trusted

data for reporting - improve User confidence in the data

Business Intelligence

LegacySystems

LegacySystems

Application Systems

DataMart

DataMart

DW /DM

DW /DM

Data Warehouse

Batch DQ

Real-time DQ

DataFlux DQPlatform

Scenario 2: Business Process Improvement

Improve data quality at the “Point of data entry” into your Enterprise Applications

Eliminates duplicate data entering the system Data quality management over the life of an ERP/CRM

system

Ensuring quality information at User interface

EnterpriseApplications

EnterpriseApplications

Business Users DataFlux DQPlatform

DataFlux Quality Firewall

DataFlux Quality Firewall

Scenario 3: Reduce Risk in Data Migrations

LegacySystems

LegacySystems

ERP/CRM

ERP/CRM

New Enterprise Application

Migrate cleansed and standardised legacy application data into new or upgraded Enterprise Application

Reduce risk and ensure timely delivery of application go-live

Monitor DQ issues during Data Migration process to increase confidence for key stakeholders

Data Migrations

Legacy Systems

DataFlux DQPlatform

Scenario 4: Data Governance process

Meet compliance requirements with ability to trace and audit data

Consolidate enterprise data to establish a single version of customer, product or employee

Data Governance

LegacySystems

LegacySystems

MDMApplication Systems

Enterprise Apps

Business Users

DataFlux DQPlatform

Questions?