Data driven viral marketing
-
Upload
imran2017 -
Category
Data & Analytics
-
view
41 -
download
1
Transcript of Data driven viral marketing
DATA DRIVEN
VIRAL MARKETING
About MeFounder of Data Driven Asia Founder of Samudera Resources IndonesiaCMO EVOTEKEx Senior Data Scientist MCC ( US Gov State Agency )Ex Data Architect UNICEF Innovation LabEx Data Analyst in World Bank
Education :Electronics & Instrumentation Engineer, UGMInnovation & Entrepreneurship, LPIK ITB
Targeted Customer : Semua Netizen Indonesia yang membenci Foke dan kepoMedia Marketing Channel : Google Search EngineContent Marketing : “ Sungai bersih karena Foke”
Setiap Detik ada tambahan video berdurasi 2 jam
Mengapa Viralitas itu susah?
Setiap hari ada 4,75 Milyar konten baru
Setiap hari ada 500 juta twitt baru
Internet Audience
Facebook, Instagram & Twitter
Youtube
News Portal
CONTENT
VALUES
Viral
Good engagement & Positive Sentiment
Bad engagement & Negative Sentiment
Parameters Customer
Viral via Printed Media
Viral via Printed Media
Menciptakan Konten Viral
Timing
Konteks
Konten
Kontroversi/Urgensi
Urgensi Vs Kontroversi
Viralitas Vs Customer Engagment
Internet Audience
Facebook, Instagram & Twitter
Youtube
News Portal
CONTENT
VALUES
Viral
Good engagement & Positive Sentiment
Bad engagement & Negative Sentiment
Questions ?