Data driven marketing v.1.3
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Transcript of Data driven marketing v.1.3
DATA-DRIVENMARKETING
Behavioralchange
HAS CHANGED ON DEMAND AND USE WHICH MEANS THE OFFER MUST CHANGE
THE DIGITALSHIFTDigital didn't changeanything but...
everything digital changed.."
IMPORTANCE OF BRANDIN THE DIGITAL MEDIA ENVIRONMENT
CROSS-DEVICES
CROSS-CHANNEL
MULTICHANNEL MARKETING
business infrastructure
it is in the importance
Media is in the
EVERYDAY LIFE MARKETINGVALUE IN DIGITAL
TARGETING
ENGAGEMENT
CONVERSION
ANALYTICS
MARKETING TECHNOLOGY
DATA-DRIVENMARKETING
PROCESS's
Changes inadvertising
FOR ADVERTISERS
IDEAS STRATEGY CHANNELS ANALYSIS SOLUTIONS
CAMPAIGNMANAGEMENT
OPTIMIZATION REPORTINGANALYSIS
STRATEGICACCOUNTS TEAM
strong multichannel
ADVERTISING SOLUTIONS
PROGRAMMATIC ADVERTISING
SEARCH MARKETING
SOCIAL MARKETING
EMAIL MARKETING
NATIVE ADVERTISING
AD TECHNOLOGYAudience data
TARGETING & SEGMENTATION DEMAND MARKETING
OPTIMIZATION REPORTING & ANALYSIS
MATCHINGOBJECTIVE
MESSAGES
Context is not constant it is asfluid and adaptable as ideas,technology, life and everything.
THE MARKETING EXTENDSON THE PRODUCT VALUE