Data Driven Marketing Roadshow Dublin 270314_Acquia
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1 Dream It. Drupal It. Emma Acton Senior Director EMEA Marketing Great Digital Experiences
description
Great Digital Experiences presentation covering Digital Lifecycle Management and Content, Community and Commerce. Covers Open Source and Big Data.
Transcript of Data Driven Marketing Roadshow Dublin 270314_Acquia
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Dream It. Drupal It.
Emma Acton Senior Director
EMEA Marketing
Great Digital Experiences
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Great is!Changing!!
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Business takes control!
Execu&ves believe innova&on is extremely important to their growth strategies
..Are unsa&sfied with their innova&on performance 84% 94%
“…CMOs will spend more on IT than CIOs”
IT does not enable the business, it is the business
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The path to digital innovation: !Digital Lifecycle Management!
The Vortex!• Ever-expanding
channels and devices!
• Pace of delivery trumps all!
• Content and digital engagement technologies are converging!
• Reliable experience delivery is critical!
Application Development!
Digital Marketing!
Experience Delivery!
CMS! DLM
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Marketing automation!
User Generated
Content!
CONTENT COMMUNITY Email!
Analytics!
COMMERCE
DAM!
CRM!
Personalisation!
The 3 C’s!
Content Community
Commerce
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The Future is Mobile!
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What’s stopping us?!
Web Experience Management
Online Channel Op&misa&on
Customer Experience Management
Digital Experience Management
Oracle
Gartner
Adobe
Forrester
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Whatever :)
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Digital Experiences
GREAT Assembling
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Right content
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Right place
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Right time
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Right place Right time
CONTEXT
Right content
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context = experience
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context = engagement
Context depends on: - Geography - Past behaviour - Intent - Device - Time of day - Temperature
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Timex – Product focused in 2012!
THEIR AGENDA
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Timex – Customer focused in 2013!
THEIR AGENDA YOUR LIFESTYLE
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Ecosystem!
Experience Networks!
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Open Source – who cares?
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Speed of Innovation!
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Project Budget -‐ 100 currency Open Source Proprietary
Implementa&on 25 25 Hos&ng/support 15 15
Licences 0 30 Branding Design
Features Strategy Training Staffing PROFIT!
60 30
Big Data = Open Source
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Unique digital experiences built on a "common Drupal platform – empower store managers to localise each store site 340
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Big data feeds marketing campaigns!
OK,"so what now?
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Think about what matters!
Agility Matters!
Your marke&ng solu&ons should help you deliver a fric&on-‐free experience
IT don’t always get this – don’t worry you’ll own them all soon ;-‐)
A great digital experience is a con&nuous delivery process
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Think about what matters!
Integration Matters!
Mobile First
Digital experiences cross organisa&onal boundaries
Big data expands the opportunity
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Think about what matters!
Resilience Matters!
Cloud technologies help business take back control
Oh and did we men&on cost effec&ve!
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Dream It. Drupal It.
Emma Acton [email protected]
@emmapootleacton @acquia
acquia.com
Great Digital Experiences Delivered!
