Data-Driven Marketing
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Transcript of Data-Driven Marketing
![Page 1: Data-Driven Marketing](https://reader035.fdocuments.us/reader035/viewer/2022062902/58f9a918760da3da068b6ae9/html5/thumbnails/1.jpg)
MARKETING 2.0DATA-DRIVEN MARKETING
#IWMF 1394
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WHO AM I
Bahram JoharshamshiriData Enthusiast/Evangelist, Former Entrpreneur,BIGDATA ARCHITECT @ ANETWORK
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CASE AT HAND
EVERYBODY IS ONLINEWE INTERACT IN MORE WAYS THAN EVER
AND LEAVE A DIGITAL FOOTPRINTALL IN REALTIME
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EVERYBODY IS ONLINE
Elaboration of data by International Telecommunication Union (ITU), United Nations Population Division, Internet & Mobile Association of India (IAMAI), World Bank.
July 1 2014 EstimateInternet User = individual, of any age, who can access the Internet at home, via any device type (computer or mobile) and
connection.
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INCLUDING YOU!
22m onlinein Iran
Elaboration of data by International Telecommunication Union (ITU), United Nations Population Division, Internet & Mobile Association of India (IAMAI), World Bank. July 1 2014 Estimate
Internet User = individual, of any age, who can access the Internet at home, via any device type (computer or mobile) and connection.
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WE INTERACT IN MORE WAYS
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AND LEAVE A DIGITAL FOOTPRINT
A digital footprint is the trail of data that is left behind by users on digital services.
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ALL IN REALTIME
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WHAT IS BIG DATA?
IT’S BIGAND FAST.
COMES IN MANY FORMATSAND IT’S MESSY.
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VOLUME: IT’S BIG
“Every 2 days now we create as much information
as we did from the dawn of civilization up until 2003” –Eric Schmidt
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VELOCITY: IT’S FASTevery 60 seconds
216000photos
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VARIETY: SO MANY FORMATSUSER GENERATED CONTENT
HASHTAGSCOMMENTS
PHOTOSVIDEOS
REVIEWSBLOGPOSTS
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AND OH SO MESSY!BUT WE HAVE THE TECHNOLOGY TO HELP
NATURAL LANGUAGE PROCESSINGAT SCALE
IMAGE PROCESSINGAT SCALE
GRAPH PROCESSINGAT SCALE
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ENTER MARKETING…
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CONSUMER PERSONA
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DATA-DRIVEN PERSONAS
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TARGETING/PERSONALIZATION
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SERVICE PERSONALIZATION
FIND THE RIGHT CONSUMERAT THE RIGHT TIME
AND OFFER THEM THE RIGHT PRODUCTAT THE RIGHT PRICE
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RETARGETING
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CONSUMER BEHAVIOR PREDICTION
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REALTIME (RE)ACTION
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INCREASING ENGAGEMENT
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INCREASING RETENTION
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IMPROVING PERFORMANCE
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PRIVACY CONCERNS
IS THIS THE PROPHSIZED DYSTOPIAN FUTURE?!NO! CONSUMERS NOT PERSONALLY IDENTIFIABLE