Data driven Decision Making - Improving Customer Service

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This project was completed in my consumer behavior class. The task was to take SERVQUAL(service quality framework) data received from customer surveys, place it into a useful format, make recommendations that can scale, and develop a document for an executive level review of your findings.

Transcript of Data driven Decision Making - Improving Customer Service

Page 1: Data driven Decision Making - Improving Customer Service

Consumer Data Project

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Issue Score CategoryRepaired the product in the time promised

Is dependableProvided services at the time it promised to do so

Kept accurate records

You feel secure in your dealingsYou can trust employes

Employees are politeAssured me that they could handle the service required

Had my best interest at heartGives you personalized attention

-0.45

Reliable-0.42

Reliable-0.39

Reliable

-0.27

Reliable

-0.30Assurance

-0.20Assurance

-0.16 Assurance-0.10

Assurance

-0.22Empathy

-0.16Empathy

Turnerʼs Solutions - 3918 Campus Suites Blvd - Apt. 913a - WestLafayette, IN - 47906

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Turnerʼs Solutions - 3918 Campus Suites Blvd - Apt. 913a - WestLafayette, IN - 47906

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Issue Positive Repair Experience

Negative Repair

Experience

GAPs Weightings Average

Repaired the product in the time promisedKept accurate recordsdoes not have operating hours convenient to all of its customersemployees are well dressed and appear neatexplained how much the service would costexplained the different cost of differing services availableAssured me that they could handle the service requiredHad my best interest at heartEmployees are politeYou can trust employesGives you personalized attentionEmployees do not give you personal attentionPhysical facilities are visually appealingPhysical facilities are of the professional standard you expect to seehad up-to-date equipmentIs dependableDoes not tell customers exactly when services will be performedProvided services at the time it promised to do soEmployees are well dressed and appear neatYou feel secure in your dealingsDoes not have your best interest at heartEmployees are not always willing to help customers

1.8 3.3 -1.5 0.3 -0.45

1.7 2.6 -0.9 0.3 -0.27

3.9 3.6 0.3 0.16 0.05

1.9 2.3 -0.4 0.07 -0.03

1.7 2.5 -0.8 0.07 -0.06

2.4 3.2 -0.8 0.07 -0.06

1.5 2.0 -0.5 0.2 -0.10

1.8 3.2 -1.4 0.16 -0.22

1.5 2.3 -0.8 0.2 -0.16

1.9 2.9 -1 0.2 -0.20

2.0 3.0 -1 0.16 -0.16

4.0 3.1 0.9 0.16 0.14

2.4 2.6 -0.2 0.07 -0.01

2.2 2.5 -0.3 0.07 -0.02

2.0 2.4 -0.4 0.07 -0.03

1.7 3.1 -1.4 0.3 -0.42

3.7 2.8 0.9 0.25 0.23

2.0 3.3 -1.3 0.3 -0.39

4.0 3.2 0.8 0.25 0.20

1.8 3.3 -1.5 0.2 -0.30

4.1 3.0 1.1 0.16 0.18

4.0 3.2 0.8 0.25 0.20