Data Discovery vs BI Webinar
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Transcript of Data Discovery vs BI Webinar
Enterprise-caliber Cloud BI
DATA DISCOVERY & BI: !FRIENDS, FOES, OR FAMILY?
February 12, 2014
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WEBINAR NOTES
A"endees Muted Upon Entry
Please send ques5ons using the online interface
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FEATURED SPEAKERS Nina Sandy Principal Analyst Nucleus Research Southard Jones Vice President, Product Strategy Birst Micah Terry Senior Solu5ons Engineer Birst
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AGENDA
• Data Discovery and BI – The Right Fit
• Birst’s BI Platform
• Demonstration
• Q&A
NucleusResearch.com
Data Discovery and Business Intelligence
Nina Sandy +1-617-720-2000
NucleusResearch.com
About Nucleus Research
A technology research firm specializing in value-based research.
> Founded in 2000, based in Boston MA
> Similar to other firms but value is the foundation of the research approach
> Hundreds of published ROI case studies
> Standard, consistent, globally understood research methodology
NucleusResearch.com
Data Discovery and Business Intelligence – Uncovering the Best Fit
Companies have traditionally adopted business intelligence solutions to support business decision making on an ongoing basis, bringing data from transactional systems into a common data structure or warehouse for report building and analysis. Emerging data discovery tools have focused instead on the need for rapid integration of new and unstructured data for more tactical analysis and decision making. We will look at the benefits both bring to an organization and provide some key factors to consider when evaluating which approach provides the best fit.
NucleusResearch.com
The Situation
> What is Business Intelligence?
> BI includes the applications, infrastructure and tools to improve and optimize business decisions and performance.
> Generally, there is a single version of the truth > The majority of end users are not data scientists, and leverage the
single source of truth (semantic layer) for their analysis
NucleusResearch.com
The Situation
> What is Data Discovery? > Enable data savvy users to develop and refine views and analyses of
quantitative, structured and unstructured data > Users commonly have greater flexibility in their choice of data and
data sources in their investigative analysis.
> Data discovery users tend to be data scientists or advanced business analysts
NucleusResearch.com
The Factors to Consider
> Time to Deploy > Quick cloud deployment, or implementation of a complete solution
> The Half-Life of the Data > Not all data has the same value or relevance over time
> Enterprise Reporting versus Tactical Analysis > Broad distribution or specialized investigations
> Analysts are looking for that specific nugget or anomaly in the data and often use the results of their analysis to feed the BI audience.
NucleusResearch.com
The Factors to Consider
> One to One versus One to Many > Focused investigative analysis or operational analysis
> Data Sources and Integration > Data aggregation and consistency
NucleusResearch.com
Common Use Cases
> Data discovery analysis tend to require extremely efficient processing of large volumes of data. In many cases, this data may be from unstructured or external sources, such as social media streams, market
> Business Intelligence is used against many forms of data, including unstructured and structured data, including large volumes of data.
NucleusResearch.com
Summary
> Data discovery delivers an important capability to provide ad-hoc and individually driven analysis of specific data sources.
> BI provides a combination of analytical capabilities- combining
database and warehousing requirements
> The decision should not be which one to focus on, but should start by considering the business needs, corporate profile of employees, current technology investments, and the business goals associated with business analytics.
NucleusResearch.com
Resources
Nucleus Research Web site: NucleusResearch.com
Nucleus Research knowledge center > O26- Data Discovery and Business Intelligence > M36 – Measuring the Half Life of Data > M17 – The Stages of an Analytic Enterprise > N167 – Enterprise software must adopt the principles of Dark Cockpit
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BIRST’S BI PLATFORM
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GENERATING INSIGHT Extract
Business Context Visualize
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• Data is messy
• Making data analytic ready is hard
• Making data consistent for all users is even more challenging
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ANALYTICS NEEDS VARY
Financial Advisor
I want to track performance in specially designed dashboard
Product Manager Can I ask some ad-hoc “business” questions – without
touching the dirty data?
Why do we spend so much time arguing over who has
the “right” number? Sales Ops
Manager
VP of Supply Chain
Distribute a report looking exactly this way every morning to thousand of
clients
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THE CHALLENGES OF ANALYZING DATA • The “back-end”
– Data management is hard – At the cost of data integrity comes “slower response” – At the cost of speed comes data integrity
• The “front-end” – Users want independence and speed – Users want tools to meet their specific needs
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Pixel Perfect Enterprise Reporting
TOOLS FOR EVERY SITUATION Distributed Interactive Dashboards
Visual Data Discovery and Exploration Predictive Analytics
Rich Analytic Design Studio Mobile Analytics
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Automated Data
Management
Automated Historical & Analy5c Data
Store
Logical Layer
Smart Analy5c Engine
Enterprise Reporting
ENTERPRISE CALIBER CLOUD BI !ONE LOGICAL MODEL IN ONE LOGIN
Interactive Dashboards
Visual Discovery
Design Studio
Mobile Analytics
Pixel Perfect Enterprise Reporting
Predictive Analytics
Predictive Analytics
Distributed Interactive Dashboards
Visual Data Discovery and Exploration
Rich Analytic Design Studio Mobile Analytics
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Power to analyze any data
Accuracy across all users
Agility to handle new questions
Enables all users with a set of tools unique to their needs
Creates a single source of the truth for all data and business rules
Automates process of taking raw data and making it analytic ready
Single end-to-end Cloud BI platform
UNIQUELY DELIVERING RESULTS It does You get We Provide It Does You Get
A unified business library
BI Automation & Data Integration
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WHO IS BIRST
• Enterprise-Caliber BI Platform – born in the cloud
• 4,000+ organizations rely on Birst across all verticals
• Founded by Siebel Analytics veterans
• 80+ Strategic Partners
“ No. 1 in product functionality and customer (that is, product quality, no problems with software, support) and sales experience.”
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Mid
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Ente
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LEADERS RELY ON BIRST
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DEMONSTRATION
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Q&A
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LEARN MORE • Download Nucleus Report
– Birst.com/nucleus
• Join us for a Live Demo – Every Tues and Thurs @
11:00 am PT/2:00 pm ET – birst.com/livedemo
• Contact us – [email protected] – (866) 940-‐1496 (or +1 415-‐766-‐4800)
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THANKS