Data Culture & Future of Analytics

Jon Woodward@JLWoodward

www.linkedin/in/jonathanwoodward

#DataCulture

#DataCulture@JLWoodwardwww.linkedin.com/injonathanwoodward

?Single view

of the

Customer ?

?Single view

of the

Customer ?

Highly tuned

Segmentation

models ?

?Single view

of the

Customer ?

Highly tuned

Segmentation

models ?

Predictive

Analytics

enabling

decisions ?

?Automated

Prescriptive

Analytics

taking action

for you ?

Single view

of the

Customer ?

Highly tuned

Segmentation

models ?

Predictive

Analytics

enabling

decisions ?

No Cars No Content No Real Estate no Inventory

Start Justin

Data at the core

Digital Work & LifeExperiences

“Digital marketing is not going to be solved by I.T. We need to

integrate the CIO, CTO, and CMO insight, leadership, and decision making.”

—Chris Meyer, McKinsey & Company, from The Data-Driven Life, October 2013

“A new breed of competitors

has arrived: digital

disruptors. These

companies embrace

digital tools like apps

to get closer to customers

and engage them more

deeply… these competitors

can come from anywhere

and, unopposed, they will

steal your customers and

disrupt your business.”

Insure ROI, manage TCO

Social collaboration

Big dataSocial

Start-up culture

Brand loyalty

Mobile

Trust

Savvy tech users

Cloud

—Josh Bernoff, Forrester Research

Demographic

changes

Anticipate desires

Video

Apps

Native content

Multi-screen

say

multi-screening

make them

more efficient.

—Microsoft Research

61

—Microsoft Research

are more likely to buy

from a brand that

allows them to touch

and feel the products

wherever—in a store

or online.

CRM

database E-commerce platform

Cross-channel experience consistency

Campaign

managementWeb

analytics

Creative design

Lead

management

Mobile

marketing

Social media marketing

Conversion point optimization

Email marketing

Content / nurture marketing

Ad networksSEM / PPC

Marketingautomation

Retention programs

Cross- / up-sell campaigns

Revenue performance

analytics

Sociallistening Community

manager

Web content management

Emailmarketer

Social marketer

Businessanalyst

Adagency

SEO/SEMagency

CMO

Customer-Centered IntegratedPersonalized Optimized

Open to

possibilityDecision to

change Evaluating

Shopping

Experiencing

Predictive modeling

Social listening

Smart segmentation

Churn analysis

Next best offer

Predictive notificationsDemand forecastingData integration

Campaign management

Ad targeting Attention metrics

How are you reaching

your customers along

the journey?

Open to

Possibility

Decision

to Buy or

change

Evaluating

Shopping

Experiencing

A QUESTION OF TRUST

• #DataCulture is Key• Move beyond Big Data to ALL data• Move beyond Predictive to Prescriptive• Leverage the Edge• Embrace Machine Intelligence• Experiment, Experiment, Experiment

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