Data Centers as Strategic Enablers: Is it in your DNA? · 2013. 12. 10. · The Business of an...

Confidential – © 2013 Equinix Inc. www.equinix.com

@Equinix

@AndrewMcCreath

Data Centers as Strategic Enablers: Is it in your DNA?


@Equinix

2

450+ CLOUD & SaaS

PROVIDERS

• The widest network-neutral footprint 95+ data centers

31 strategic global markets

900+ networks

• The strongest financial metrics in our industry Over $2 billion in annualized revenues*

$7+ billion investment in capacity 1998-2012

NASDAQ-100 member (Dec 2012)

• The most dynamic ecosystem in the industry 4,000+ global customers

~60% of revenues come from customers deployed across

multiple regions

>100,000 customer cross-connects


@Equinix

3

90%

PASS THROUGH EQUINIX DATA CENTERS

OVER

OF INTERNET ROUTES

900+ NETWORK PROVIDERS


@Equinix

4

Agenda

About us [the CIO’s] Our Challenges Our opportunity Our Value


@Equinix

5

Provide advice and assistance to senior managers on IT

acquisition and management;

Develop, maintain, and facilitate implementation of a

sound and integrated IT architecture;

Promote effective and efficient design and operation of

all major Information Rights Management (IRM)

processes for the agency, including improvements to

work processes.

In addition, this position has primary duties annually, as

part of the strategic planning process: a. to assess requirements for personnel regarding

knowledge and skills needed to achieve

performance goals that have been established

for IRM; b. to assess extent to which all managers at the

agency meet those requirements; c. to develop strategies and specific plans for

hiring and training; d. to report to the Division head on progress

made in improving IRM capability.

Clinger-Cohen act 1996


@Equinix

6

The Business of an Enterprise CIO:

What responsibilities do we have?

The CIO

Security Architecture Capital

Planning

Strategic

Planning

Technology

Strategy

Leadership Results Process

Improvement Performance

Acquisition Policy Agility

The

Business

Our

Customers Our

Partners


@Equinix

The Business of an Enterprise CIO:

What business problems are they trying to solve?

Reduce IT Cost

• Application Availability

• Integrate systems

• Deliver Stability

Compliance, Risk, Control

• Address IM Challenges

• Integrate systems

• Legal & Data Management


@Equinix

Demand is Increasing on IT…

Source: Wikipedia

If demand on IT increases

and supply remains

unchanged, a shortage

occurs, leading to a higher

equilibrium price OR a

frazzled IT department.

…yet IT budget growth is slowing

Dollar-Valued

Worldwide IT Spending:

Growth Revised

Downward to 0.8% for

2013

Source: "Gartner Market Databook, 3Q13 Update” September 2013

“IT-economics”


@Equinix

“Genius is 1% inspiration and 99% perspiration.

Accordingly, a genius is often merely a talented

person who has done all of his or her homework.”

-- Thomas Edison

9


@Equinix

10

Agenda



@Equinix

The World is Connected …and information flows in realtime


@Equinix

Clouds are Real

$180

0

Forecast: Global Public Cloud Markets

2008 2020

Bill

ion

s

Source: Forrester Research, Inc.

Today

Source: Southworks.net

…but it’s still the early innings


@Equinix

13

The Potential Impact of the Cloud is Dramatic

Source: Gartner

Bandwidth and

Connectivity Web 2 and

Mashups Global-Class

Consumer Applications

Browser-Delivered

Saas/Sites Googleplex

Web Platforms

Subsidized

Applications Data-Intensive

Applications

Data Center

Pressures RTI and

Virtualization

Grid

SaaS and

Utility Models Application

Commoditization

Thin and Mobile

Client Devices SOA

Venture Funding for

Service Model

The Industrial Revolution Ushered in a Broad Range of Business Models.

The Cloud Services Revolution Will Change the Nature of Business.

Cloud

Web

Internet Connectivity

Browsing

Services

1980 1990 2000 2010 2020

From the Enterprise From the Web


@Equinix

Dealing with Big Data • Data is growing faster than you can manage it

– you must leverage cloud for storage

• An entire new field in Enterprises is evolving

called “Data Scientists” – prepare for it

• Deliver business value through Data Analytics

– real-time, visual, accurate


@Equinix

Big Data, Multiple Channels, Zettabyte Era! • $600 to buy a disk drive that can store

all the world’s music

• 30 billion pieces of content shared on

Facebook every month

• 60% potential increase in retailers’

operating margins with big data

• 40% projected growth in global data

per year vs. 5% growth in global IT

spending

2020 35 ZB

2009 .8 ZB


@Equinix

Video

Consumer Technology is King

Music Ads Content

Buy Games


@Equinix

17

Agenda



@Equinix

SELF-SERVICE IT

Apps Revolutionizing

How We Live

CLOUD

Creating New

Requirements

GLOBALIZATION

Driving Company

Expansion

MOBILITY

Devices Driving

Increased Traffic

Trends in Today’s Digital World

Do you have the strategy and resources in place to support these and future trends?


@Equinix

19

The Data, Networks and Applications (DNA) of Flexible IT

Data

Management Home for all mission-critical data

infrastructure

Application

Performance Home for high-performance applications,

Cloud enablement, and high QoE service

delivery

Network

Optimization Platform for optimized networks and

services connectivity for performance,

security, and cost


@Equinix

20

Data: One of Your Most Important Assets

• Enterprise data / storage needs are growing

– Structured and unstructured data

– Data created from within the enterprise as well as from outside the firm

• Enterprise data / storage needs are “spiky”

– Large development projects drive demand for temporary storage

– M&A creates strain on steady state on premise storage infrastructure

• Big Data storage / analytics require large scale infrastructure “speeds and feeds”

– Big Data platforms and analytic engines are increasingly being offered from the cloud where they can meet performance,

bandwidth and latency requirements

• The new Enterprise security “perimeter” is data

– In transit and at rest


@Equinix

21

Data: One of Your Most Important Assets - Some Assets need to stay “On Premises”

Example Solution:

NetApp Private Storage & AWS Private

Cloud

Enables Both Flexibility and Resiliency

A “data hybrid cloud”


@Equinix

22

Networks: Current WAN Architecture Has Limitations Today’s typical network topologies won’t meet end user’s expectations

• Typical Network

Today:

– Long, costly routes

– Complex topology

– Choke points

– Low reliability

– Unpredictable service

– Variable Quality of

Experience

• The Network of

Tomorrow:

– Simpler, flatter

– More bandwidth, lower

TCO

– More capacity, fewer

circuits

– More supplier choice,

– Better performance

– Reduced time to market for

new services


@Equinix

23

Applications: Architect for Global Performance End user experience depends on data, network and application architecture

HR-Finance

CRM-ERP-BI

Email

Collaboration

Web/HTTP

Collaboration

Voice

Document

Management

Archive/DR Apps

Main Frame

Analytics

Procurement

Video

Virtual

Desktop

Transactional

Apps

Imaging

Apps

Trading Desk

Proximity <5ms <50km Real-Time <50ms <500km Priority <100ms <2000km Best Effort >100ms >2000km

LATENCY SENSITIVITY

BU

SIN

ES

S C

RIT

ICA

LLY


@Equinix

24

Equinix IT : How We Achieved Flexible IT

• Company growing rapidly and globally

– Organic growth, Acquisitions, New products and services

• User population and demand for services growing

– Global growth, Consumerization of IT required different support

environment, Employee satisfaction is key

• Need to cost-effectively scale IT to support the business

– Improve IT productivity (efficiency), Improve IT effectiveness, grow IT

at a slower rate than the business (contribute to margins)

• Data: Hybrid Cloud

– Own the base, rent the spike

• Network: Global Network Performance Hubs

– Intelligent and optimized network design

• Applications: Cloud Desktop and Hybrid App

Strategy

– “Cloud First” policy but support on premise through

single pane of glass

Control, Flexibility, Choice

Challenges What We Did


@Equinix

25

Data: Own the Base, Rent the Spike

Key Highlights • RightScale Multi-cloud Management Platform monitors

workloads and scales/burst them either in Private / Public

Cloud

• AWS Direct Connect expands and enhances the options

available for hybrid cloud / burst scenarios.

• AWS VPC further secures the workload and can be even

run on Dedicated instance for complete control.


@Equinix

26

Network: Optimized Global WAN Design

• Improved end user experience

• Applications, private WAN connectivity, public internet,

firewall-UTM, VPN connectivity, voice, video and

collaboration technologies

• TCO Reduction Ranges

• Local Loop elimination: 15-30%

• Tier 1 providers in home markets: 20-30%

• Leverage Tier 2 metro providers: 35-60%

Deployed Global Network Performance Hubs Key Highlights


@Equinix

27

Applications: Cloud Desktop and Hybrid App Strategy


Cloud Applications

On-Premises Applications


@Equinix

28

Equinix: A Flexible, Cloud-Enabled Enterprise


Data Centers (IBXs)

Network Services

SSL VPN VIP

Global Active Directory

Single Sign-On Enable our

Applications

Virtual Private Cloud

• Data: Hybrid Cloud

– Own the base, rent the spike

• Network: Global Network Performance Hubs

– Intelligent and optimized network design

• Applications: Cloud Desktop and Hybrid App

Strategy

– “Cloud First” policy but support on premise through

single pane of glass

The DNA of Flexible IT


@Equinix

29

Agenda



@Equinix

• Leverage key technology enablers – Ubiquity of IP and Ethernet

– The mobile internet

• Enable Customer and Partner

collaboration

• Implement a digital supply chain

We know how to adapt to an Interconnected World


@Equinix

Opportunities of the Cloud

• Cloud gives Enterprise IT new choices:

– Applications proximity

– Compute power

– Storage and location

• Cloud enables innovation

• Hybrid Cloud is where we are headed


@Equinix

“Everything Mobile” is the new normal…

…even for Enterprises!


@Equinix

Closing Thoughts: A “Top 5 List” for CIOs

1. Be a “High EQ” Leader – bring ENERGY!

2. Influence and help drive business strategy

3. Encourage innovation - help spur growth

4. Develop and nurture a high-performing team

5. Govern, manage risk and ensure compliance


@Equinix

Energetic “High EQ” Leader Business Strategy Influencer Innovator Great Leader and Coach

All of us: CIOs that do all of these things but keep our commitments to govern, manage risk and ensure compliance.

A few examples of people who exemplify these priorities…


@Equinix

“Other colocation sites give you four walls.

Equinix is a partner that cares about our

business and helps us connect with a global

marketplace of partners and customers.

That’s very rare.”

– Jeff Routledge

Director, Data Center Operations, Box

What makes an Equinix

IBX different?


@Equinix

Colocation has moved from tactical

data center space, to strategic asset

in data center modernization, next

generation networking, hybrid hosting,

and the move to cloud computing.

– Bob Gill

Gartner, Research Director

Data Centers as Strategic Enablers: Is it in your DNA? · 2013. 12. 10. · The Business of an...

Documents

Transcript of Data Centers as Strategic Enablers: Is it in your DNA? · 2013. 12. 10. · The Business of an...