Data Analytics Reimagined for The Digital …...*Gartner - “Market Share Analysis: Business...
Transcript of Data Analytics Reimagined for The Digital …...*Gartner - “Market Share Analysis: Business...
Internal
Data Analytics Reimagined for The Digital Enterprise
Daniel Goettert
Vice President& GM of Analytics& Insights Greater China
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
SOMETHING
INTERESTING IS
HAPPENING.
AlibabaThe most valuable
retailer, has no
inventory.
UberThe world’s largest
taxi company, owns
no vehicles.
AirbnbThe world’s largest
accommodation
provider, owns no real
estate.
FacebookThe world’s most
popular media
owner, creates no
content.
2
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Co
mp
eti
tive a
dvan
tag
e
Analytics maturity
Sense and respond Predict and act
Raw
data
Cleaned
data
Standard
reports
Ad hoc
reports and
OLAP
Generic
predictive
analytics
Predictive
modeling
Optimization
What happened?
Why did it happen?
What will happen?
What is the best
that could happen?
The key is unlocking data to move decision making from sense and respond to predict and act
EXTEND YOUR ANALYTICS CAPABILITIES TO WHERE YOU WANT TO BE…
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
GOVERN
ANALYTICS VALUE CYCLE FOR THE LIVE BUSINESS
PREDICT
VISUALIZE& DISCOVER
PLAN
ALL USERS ACCESS ANYWHERE
ALL DATA
ALL ANALYTICS
LIVE BUSINESS
TOGETHER IN
THE MOMENT
4
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 5
ANALYTICS FOR EVERYONE
© 2016 SAP SE or an SAP affiliate company. All rights reserved. 6
REIMAGINE YOUR BOARDROOM FOR THE DIGITAL ECONOMY
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
End-to-EndThe worlds only modern SaaS
solution for all-analytics
*Gartner - “Market Share Analysis: Business Intelligence and Analytics Software”
Simply, No.1Ranked #1 in market share with
the most customers in the world*
UnparalleledSAP Analytics with or without
SAP HANA is super human; with
SAP HANA it’s unparalleled
SuperchargedTravel at light speed and choose
analytics in the cloud, on premise, or
a hybrid approach
7
THE SAP DIFFERENCE
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Some examples of our 60,000+ Analytics Customers
* Requires login credentials to the SAP Service Marketplace
High-techRetail/
Consumer ProductsPublicFinance Telecommunication
Energy Automotive Health Care Pharmacy Others
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Global Predictive reference customers
* Requires login credentials to the SAP Service Marketplace
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Bank of America Cashes in on Retention Modeling
Building regional models to create more targeted offers
Identifying clients likely to move assets, and then creating
offers conducive to retention
Delivering models that meet the needs and
requirements of the business lines they support
Being able to build models rapidly leads to better and more actionable solutions
- Richard Wherry
SVP Market Information Manager
GWIM Client Analytics & Modeling
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
Barclays Banks on rapid modelling
First campaign response rates up 160%
A 35% increase in sales and profits
Optimizing 240 marketing campaigns
annually
- Matthew Common, Head of CRM Support
We can build more models to apply to more campaigns, and get better effectiveness.
© 2016 SAP SE or an SAP affiliate company. All rights reserved.
ING Direct Delivers Data-Driven Results
Drive additional 36,500 responders and $83M in
net flows
Saving $850k in mailing costs
300% efficiency gain
What we used to model in a year with SAS we
now do in a month.- Nick Nelson
VP, Marketing
© 2015 SAP SE or an SAP affiliate company. All rights reserved.
Cloud-based Service for Accident Prevention and More
“Old” Economy – New Business