Data Analysis of Cygnus by SAYAN

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    DATA ANALYSIS

    (1) Do you like to purchase branded diamond jeellery!

     TABLE

    "ate#ory No$ o%  

    &espondent

    'ercenta#e

    YES 183 91.5%

     NO 17 8.5%

    TTAL ** 1**+

    CHART

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    () ,hich amon# the %olloin# brands you are aare o% in the jeellery

    market!

     TABLE

    -rand &espondents

    Tanishq 42

    Kisna 28

    D'Damas 35

     Nakshatra 21

    Other 4

    !"n#s 7$

    Total **

    CHART

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    (.) &ank the %olloin# accordin# to you

     TABLE

    Brand 1 2 3 4 5 6

    Cygnus 42 30 14 32 19 28

    Kiah 32 38 51 41 54 20

     Tanishq 28 28 29 42 58 29

    Asmi 21 22 47 28 24 40

    Nakshatra 36 42 32 21 32 43

    D'damas 41 40 27 36 13 40Total 200 200 200 200 200 200

    CHART

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    (/) Do you kno about 0"YN2S3 brand!

     TABLE

    Aareness &espondents

    Yes 17

     N& 33Total **

    CHART

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    (4) I% yes5 then %rom here you come to kno!

     TABLE

    CATEGORY NO. OF RESPONDENT PERCENTAGE

     ADVERTISEMENT 65 38.92%

    FRIENDS 38 22.75%

    RELATIVE 58 34.73%

    OTHER 6 3.60%

    TOTAL 167 100%

    CHART

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    (9) :a7e you e7er 7isited shoroom o% "YN2S ;8,8LL8&Y!

     TABLE

    "AT8&Y &8S'ND8NT

    Yes 8

     N& 114Total **

    CHART

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    (

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    (>) ,hat attracts you more to #o to

    0"YN2S3 shoroom!

    &atin# o% price discount

    CHART

    &ate &espondents

    1 13

    2 11

    3 9

    4 9

    5 3

    Total /4

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    &atin# o% ?uality

    CHART

     TABLE

    &ate &espondents1 7

    2 5

    3 7

    4 9

    5 17

    Total /4

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    &atin# o% a7ailability o% ne

    desi#ns

    CHART

    &ate &espondents

    1 8

    2

    3 9

    4 9

    5 13

    Total /4

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      &atin# o% Schemes

    CHART

    &ate &espondents

    1 11

    2 9

    3 12

    4 8

    5 5

    Total /4

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    (1*) :o %ind the brand 0"YN2S3!

     TABLE

    "AT8&Y &8S'ND8NT

    *&& 75

    ,a 17

    -+era"e 4$

    E/e))ent 8

    TTAL **

    CHART

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    (1) ,hich kind ad7ertisement catches the most attention!

     TABLE

    "AT8&Y &8S'ND8NT

    TEESON 125

    O-6DN*S 42

    -*-NE 33

    OTE6 $TTAL **

    CHART

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    :Y'T:8SIS T8STIN

    Hence, I reject the null hypothesis.

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      Here, Zcal 6.33 is grater than 1.96 because X = 167,

    n= 200, p = 0.84, q = 0.16.