Construction Industry - Surviving 2011 Thriving 2012 Presentation
Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
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Web 2.0 Expo San Francisco 01-04-2009 Sören Stamer twitter.com/heartnsoul Darwinism on the Web Surviving and Thriving in a Web 2.0 World
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Sören Stamer's presentation at the Web 2.0 Expo SF 2009.Description: The very essence of what we think of as the web is changing at a rapid pace. The expectations of users increase with the evolution of new services and new business model. What are the successful patterns that thrive in a massively connected environment? And what are the new paradigms for engaging with customers and employees?Keeping up with what’s new is enough of a challenge, learning what to embrace and adopt, and how to do so cost effectively is the key to leading the pack. Learn how to prepare your organization up to keep pace with the new speed of innovation.
Transcript of Darwinism on the Web - Surviving and Thriving in a Web 2.0 World
Web 2.0 Expo San Francisco01-04-2009
Sören Stamertwitter.com/heartnsoul
Darwinism on the Web
Surviving and Thriving in a Web 2.0 World
More than 99.5% of all species are
extinct
Massive networking drives
change
Seven consequences
...makes it impossible to
predict, so better stay agile
3. Increasing Transparency
Photo: dreamstime.com
RateMyCop.com
4. Global Synchronization
...creates opportunities &
crises
...or collectively dumber
...creates a scarcity of attention
1.3 trillion light-years
How deep is the impact?
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10 useful patterns
&how to exploit
them?
1. 2. 3. 4. 5.
Websites evolve:Content is king.Engaging people!
Photo: dreamstime.com
1. Empower your community & build a tribe
2. Engage in conversations
Emotions connect us
3. Be personal
4. Make your ideas more contagious
Personal resonance counts
5. Use established paradigms
Open & focused wins
6. Open up and do less
Evolution is hard to predict
Photo: dreamstime.com
7. Let it go
People pay for attention
8. Provide ways to earn attention
The web without websites
9. Enable multiple touchpoints for your services
Making money because of...
10. Find ways to offer a great service for free
What can CoreMedia do for
you?
1. 2. 3. 4. 5.
CoreMediaReturn on Engagement
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Vancouver2010.com
Multi-Touchpoints
One Service
Reaching and Engaging People
Wherever They Are
Laufen in Hamburg Der große Bericht über Hamburger Laufstrecken …
My Website
one click actions
real-time analysis
feedback of users
notifications
CoreMedia Editor Dashboard
Real-time engagement with your customers
New
New
New
CoreMedia CMS & Social Software
Open & flexible
A German beer plus a signed book
@CoreMedia booth 725, tomorrow at 4pm
Your Questions
© CoreMedia | 15-05-2008 |
CoreMedia
Return on Engagement
www.coremedia.com
blog.coremedia.com
twitter.com/heartnsoul
Cost optimization
»! Efficient business processes
»! Technology saving
»! Fast projects
Revenue & Growth
»!Reach
»!Engagement
Risk reduction
»! Avoid outages
»! Avoid project delays
CoreMedia
Return on Engagement
