Darwinism on the Web Surviving and Thriving in a Web 2.0...
Transcript of Darwinism on the Web Surviving and Thriving in a Web 2.0...
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Web 2.0 Expo New York11-17-2009
Sören Stamertwitter.com/[email protected]
Darwinism on the WebSurviving and Thriving in a Web 2.0 World
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More than 99.5% of all species are
extinct
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Massive networking drives
change
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Seven consequences
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...makes it impossible to
predict, so better stay agile
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3. Increasing Transparency
Photo: dreamstime.com
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RateMyCop.com
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4. Global Synchronization
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...creates opportunities &
crises
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...or collectively dumber
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...creates a scarcity of attention
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1.3 trillion light-years
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How deep is the impact?
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10 useful patterns
&how to exploit
them?
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1. 2. 3. 4. 5.
Websites evolve:Content is king.Engaging people!
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1. Empower your community & build a tribe
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2. Engage in conversations
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Emotions connect us
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3. Be personal
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4. Make your ideas more contagious
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Personal resonance counts
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5. Use established paradigms
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Open & focused wins
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6. Open up and do less
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Evolution is hard to predict
Photo: dreamstime.com
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7. Let it go
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People pay for attention
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8. Provide ways to earn attention
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The web without websites
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9. Enable multiple touchpoints for your services
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Making money because of...
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10. Find ways to offer a great service for free
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Your Questions
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