5401 Bello Vista Drive, Sherman, TX 75090 ∼ Cell (405) 312-0031 drich37@yahoo.com

AREAS OF EXPERTISE • Sales Leadership / Team Building

• Negotiations / Contract Bidding

• Client Account Management

• Competitive / Strategic Planning

• Customer Relationship Building

• Performance Management

• Profit & Loss Accountability

• Marketing / Proposal Creation

• Multi-Task Project Management

RECOMME�DATIO�S “I would like to take this opportunity to provide insight into the qualities

that, I feel, make Darrell Richardson a quality individual with strong

goals and a desire to achieve them. . . . In no time at all Darrell earned

my respect and the respect from the guys who work in my shop.” “His follow up after the sale has been excellent. . . . Darrell’s work ethic,

dependability and commitment to his job have always impressed me.”

Mike Elde, Equipment Division Manager

Skagit County, WA, Public Works

“…he puts more into doing a job right then most anyone I know. His

work ethic is impeccable both in this labors for his employer and in the

way he treats his customers. …Darrell has a respect for the customer

that allows him to build relationships of trust very quickly. He is a man

of honor, whose word has more value than money.”

C. Max Smith, Corporate Sales Manager

Washington Tractor

HIGHLIGHTS OF ACCOMPLISHME�TS Outstanding contract negotiations in municipality and government complete bid process, growing market shares and profitability through strong relationship building and repeat business. Accomplished in preparing verbal and written bids, proposals, and contractual agreements; conduct individual and

group presentations, experienced trainer and public speaker. Progressive and decisive management abilities that have translated objectives into actionable plans, while providing decisive leadership to multi-functional teams. Keen at problem solving resolutions and developing proactive marketing strategies and programs designed to strengthen valued of partnerships with distributors while improving performance. Exemplary management ability to plan and direct strategic business and financial objectives. Monitor and profile competition, analyze data, and identify competitor's strengths and vulnerabilities. �ational Sales & Marketing Manager 09/2010 - Present US Mower, Burlington, WA

• Grow and expand US Mower total business model and market share throughout North America

• Set-up strong construction and agriculture dealer network throughout North America

�ATIOAL SALES MAAGER A result driven, self-motivated sales professional accustomed to exceeding sales target while

delivering highest customer satisfaction and maximizing profits.

DARRELL L. RICHARDSON

EMPLOYME�T �ARRATIVE & BE�CHMARKS

Page Two

Employment �arrative continued:

• Work directly with Federal, State and local governments; road managers/superintendents, purchasing agents and specification writers for new and upcoming bid opportunities

• Conduct all field sales and maintenance training; write all specifications, marketing materials and price pages

Accomplishments � Increased annual sales to $1 Million 1st year � $1.5 Million to $2 Million Consecutively 2nd, 3rd, and 4th year on target to exceed $2.5 Million � Multiple Awards: Washington State Contract · Oregon State Contract · H-GAC Buy Board Contract

Dealer Assistance South Carolina State Contract and Texas Buy Board State Contract Government Sales Manager 10/2009 – 07/2010 SEMA Equipment Co., St. Charles, MN

• Develop government Sales Division within all store locations; prepare and write all bid solicitations

• Order all MANITOU and Alamo Industrial equipment; conduct product seminars, trainings, field demonstrations, farm and dairy expos

Pacific �W Sales Manager 03/2007 – 05/2009

Diamond Mowers, Inc., Sioux Falls, SD

• Work with road superintendent, purchasing agents and specification writers on bid specifications

• Prepared and present PowerPoint presentations at Vegetation Seminars across the Pacific NW

• Promote and market new technology to end users and dealers; set up and train new dealers

Accomplishments

� Developed Pacific NW from $0 to $1.3 million in 20 months � Awards: Oregon State Contract · Alaska State Contract

�ational Accounts Manager 06/2001 – 02/2007

AGCO Corporation, Duluth, GA �ational Accounts Manager August 2004 – February 2007

• Prepared all bid specifications and comparisons for all brands and models

• Worked with buyers in order to get the bid specifications altered or written around AGCO products

• Assisted large corporate farms with solutions for large quantities, purchased and/or leased

Senior Sales Engineer / Manager �orth America January 2002 – July 2004

Sales Engineer �orth America June 2001 – December 2001

• Conduct training courses for dealer network; facilitate classes on operation, maintenance, and safety

• Designed/wrote technical manuals, specifications, photo-shoot layouts for literature, and product training materials

• Expertise with compact tractors through 200 hp, Spray Certified Cabs, orchard/vineyard tractors, front end loaders and backhoe operations

DARRELL L. RICHARDSON

Page Three

Employment �arrative continued: Sales, Government Bids, Equipment Deliveries 01/1984 – 12/1998

Vice President & Sales Manager 01/1989 – 12/1998

Sales & Service Manager 01/1996 – 12/1998 Vice President & Store Manager 2

nd Store (Edmond, OK) 01/1993 – 12/1994

Richardson Bros. Ent., Inc., Tuttle, OK Full service Cub Cadet Dealer / Yanmar Diesel Tractor Dealer / LONG Diesel Tractor Dealer - Sales, Service, Parts and Warranty, Full line NAPA Auto Parts Dealer

• Developed distributor channels and networks, providing sales, service, and technical support at all levels

• Established product needed and built to customer specifications

• Maintain and manage government sales division at all locations

• Managed complete dealership including service, parts, sales and all office operations

Accomplishments

� Top 100 Club Dealer Award North America 15 years – Cub Cadet Corporation � Top 100 Club Dealer Award 6 years – Yanmar North America

Education:

Oklahoma Christian University Oklahoma City Community College

Associate’s Degree Animal Science, Pre-Vet Business Administration

Oklahoma City, OK Oklahoma City, OK

Training:

Tom Hopkins International Sales Training Seminars Dale Carnegie Sales Training and High Impact Presentations Zig Ziglar Secrets of Closing the Sale Training Frank Lee Sales Academy, Inc. Computer Skills:

Microsoft Office Outlook, Word, Excel, PowerPoint, Adobe Acrobat, Publisher, and PDF Creator

EDUCATIO� / TRAI�I�G / SKILLS

DARRELL L. RICHARDSON