Dark Knight Rises Report
21
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477 The Dark Knight Rises Online, Social Media and Print Campaign DMA: Los Angeles Project Manager: Sean Bello [email protected]
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Campus Circle's outreach to promote The Dark Knight Rises in the L.A. DMA.
Transcript of Dark Knight Rises Report
Campus Circle - 5042 Wilshire Blvd., #600, LA, CA 90036 P. (323) 939.8477
The Dark Knight Rises Online, Social Media and Print Campaign
DMA: Los Angeles Project Manager: Sean Bello [email protected]
Overview of Campaign This report recaps our efforts on multiple levels including:
• Online Marketing through CampusCircle.com Banner Advertising, Sweepstakes Hosting, An advance Screening,
Newsletter Advertising, Calendar/Online Editorial Postings and dedicated emailing were all utilized for the film.
• Social Media Campus Circle utilized its own Social Media channels to promote the
film. We disseminated content, screening and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach.
• Campus Circle We utilized our free alternative newspaper in L.A. as a marketing tool to
promote the film through print advertising.
The Dark Knight Rises Recap Banner Advertising - 218K impressions, 122 clicks
Dedicated Email – 27K+ sent, Opens – 4,502 to date, Total clicks – 1,315 Newsletter Banner Ad – 1 wk, 27K+ emails, Opens - 2,875, 142 clicks
Calendar Listing - 154 Page Views Screening Page - 2,668 Page Views Online Editorial – 1,337 page views Movie Trailer Page - 153 Page Views
Sweepstakes (L.A./SF) – Page Views – 3,533, Entries – 1,832 Social Media – facebook likes: 6,164; Twitter Followers - 2,697
Print Ads - 30k circ., 90k readership, 500 retail/40 schools
Total Page Views – 15,222 Total Clicks – 1,480 Campaign Duration – 14 Days
Banner Advertising Banner advertising for the film appeared on our website, campuscircle.com. The
banner ads had a 95% ROS. Campus Circle’s monthly traffic currently averages 519,000 page views and 140,000 unique visitors. Impressions – 218K. Clicks – 122.
Dedicated Email
Delivered – 27,244 Opened – 4,502 Clicks – 1,315
Campus Circle
Newsletter
Emails – 27.2K Opens – 2,875 Clicks – 142
Calendar Listing
Page Views – 154
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Screening Page
Page Views – 2,668
Content on our
Website
Page Views – 1,023
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Editorial on our
Website
Page Views – 314
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Movie Trailer Page
Page Views – 153
Website Traffic Page Views – 519,000/month
Unique Visitors – 140,000/month
Sweepstakes Entries – 1,832
Page Views – 3,533
Demographics of Entrants
Age – 45% 18 to 34 Gender – 50% female
Ethnicity – 43% Caucasian, 18% Hispanic
Status – 29% Working Professional, 29% College
Social Media
Campus Circle utilized its own Social Media channels to promote the film. We disseminated content and sweepstakes information through our Facebook and Twitter pages along with various other efforts of outreach. The following pictures recaps some of our approach.
Campus Circle Facebook Likes: 6,164 Twitter followers: 2,697
To the right – Mountain High Facebook Post – 46,457 likes
Social Media 2 Post samples
Social Media 3 Post samples
Print ad in Campus
Circle
Promotional Ad Ad size - Full page BW
Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
Print ad in Campus
Circle
Release Date Ad Ad size - Full page 4C
Circulation – 30K Readership – 90K
Distribution – 500 retail outlets and schools in L.A.
