Darcy Baker darcy@darcybaker.com 303.359.8702

Page 1 of 2 18 December 2015

Global advertising campaign development and implementation

Digital and social marketing.

Lead nurturing, ROI tracking, SEO, SEM.

Creative direction - print and online initiatives

Brand strategy and management

Web design and development

B2B/B2C / Saas

Product marketing

Project management

National and international tradeshow mgmt.

Budget development and management

Channel development and management

Vendor alliance and management

Adobe Creative Suite

Commercial photography

Director of Marketing, Animal Care Systems, Centennial, CO July - 2013 – present Animal Care Systems manufactures equipment used in research laboratories within the biomedical field.

Revamped corporate branding that dramatically improved the presence in the bio-med research industry.

Developed budget and purchasing schedules that resulted in cost-savings and just-in-time inventory of marketing collateral and assets.

Managed print and digital advertising campaigns, SEO, analytics, lead nurturing and ROI tracking.

Designed corporate website and global intranet that provided access to engineering / product data, marketing materials, white papers,

leading industry expert research studies and sales tools 24/7.

Managed global tradeshow / events program that increased brand awareness and generated sales leads.

Implemented CRM tool that improved lead tracking sales management and revenue forecasting.

Created web tool that improved lead capture and on-demand digital doc delivery at trade shows, events and off-site meetings.

Created product sales and marketing kits that decreased time to market launches.

Director, Library Solutions, Jones e-Global Library, Centennial, CO April - 2011 – July 2013

Jones e-global library provides a single sign-on (SSO) online library platform to higher-ed and K-12 educational institutions.

Developed branded digital research libraries that provided universities the ability to achieve necessary accreditation requirements.

Collaborated with academic content vendors as product partners to develop substantial cost-saving programs for schools and universities.

Conducted product research and competitive analysis that contributed to the development of new educational products.

Created branded digital / print materials, email drip campaigns and trade show properties for university and K-12 markets.

Managed national trade shows and regional events that generated contracts and increased brand awareness.

Worked with web and curriculum developers to ensure library functionality and academic brand integrity.

Created marketing communication tools for school administrators and librarians to utilize internally.

Managed social networking that engaged library users and expanded brand and product awareness.

Director of Marketing Communications, WhitestoneTEC, Inc., Greenwood Village, CO Jan- 2010 – April 2011

Directed creative for corporate brand development of custom Saas solutions for the distribution industry.

Developed white papers that provided channel partners with a strong knowledge base of competencies.

Developed marketing plans, print and digital collateral.

Implemented and managed CRM system to track and manage sales leads, ROI and business development.

Worked with .NET developers to create and manage CM system that reinforced SEO strategy.

Managed social networking to expand brand and product awareness and support business development.

Director of Marketing Communications, MarCom Associates, Englewood, CO 2001- 2010

Brand development and management for a variety of small to medium size companies.

Darcy Baker darcy@darcybaker.com 303.359.8702

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Creative and strategy direction for content, print and digital marketing campaigns that supported increased brand awareness, lead generation and

increased revenue.

Strategy development and implementation for email marketing, lead nurturing, social networking, SEO and business development that helped companies

achieve greater organic search results and brand awareness.

Web and CMS development and management that supported digital, social and branding strategies.

Marketing Communications – Vendor Alliance Program, ICG Communications, Englewood, CO 1998-2001

National trade show program management; marketing communications, budget, logistics, internal communications and training, vendor management,

show property management and development, ROI tracking, print and digital collateral.

Brand management that assured integrity across regional sales and marketing teams.

Development of sales and marketing tools for trade shows and events that increased lead generation and show effectiveness.

Collaborated with vendors such as Cisco and Lucent Technologies to establish strong alliances that lead to substantial co-marketing resources and

opportunities for broader marketing reach and strength.

Education and non-profit

Past board member: Englewood Education Foundation – Marketing and Advertising. Photographer – Project Mercy (Ethiopia) – Photographer for documentation project to support fund raising. Art production and Communications Studies: Center for Creative Studies, Detroit, MI. Business Studies, Community College of Denver. Extensive industry-specific technical product training classes. Advanced / intensive courses ~ Commercial Photography, Rocky Mountain School of Photography, Missoula, MT.