Daraz.pkO T D F i n a l P r e s e n t a t i o n

GROUP MEMBERS:

FAHAD UR REHMAN KHAN

MOMIN JUNAID

RAMSHA

HAMZA VAKIL

ZAIRA ATHAR

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What is ISO?

International Organization for Standardization

based in in Geneva, Switzerland, the members of which are the standards organization of the 165 member countries.

Consultation the standards promises customers that all vendor company activities design, manufacturing, production, purchasing, quality control, packaging, handling, storage, shipping, and customer service etc

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Daraz.pk

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Daraz.pk

Daraz.pk is the one of the biggest e-commerce web base in Pakistan.

Daraz doing its operation in Pakistan, Sri Lanka, Bangladesh and Myanmar

funded with foreign investment.

It has direct investment from Qatar-based telecommunication company Ooredoo and Berlin- based Rocket Internet is our parent company.

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Mission Statement

Our mission is to be the Pakistan’s best customer oriented company where people will get every possible product from industrial engineering to home decorative.

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Vision Statement

We want to provide variety of products to our customers at best cheapest price we can gave to their door steps within a blink of eye. And want to be the most selling market place in Pakistan.

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Products or SOPs

Smartphones

TVs, Audio theaters and video accessories

Home Appliances

Computers

Gaming consoles

Cameras

Sporting goods

Men’s Fashion

Women’s fashion

Cosmetics

Home and living

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Business Model8

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Suppliers (Daraz to Consumer)

TCS (Within Karachi)

Leopard Courier (Outside Karachi)

DHL (International)

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Organogram11

Black Friday Financial Analysis 2015/2016

As per the 2015, the Daraz.pk confirmed so many orders which gained them 60 Million Euros from their black Friday.

But in 2016, they could only make 6 million euros, which means 70% of the sales are gone.

Reason?

The customers returned a lot of products and some customers got the products but all of them are broken.

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Implementation of ISO 9000/9001 at Daraz.pk

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The organization’s quality policy and quality objectives

Dazar.pk gives the 7 to 30 days replacing guarantee to its consumers, only in the following cases;

When the stuff is broken

When the delivered good is sabotaging the ordered good. In other words, if you ordered a Bag and you got a Mobile.

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Procedures, instructions, and records

Raw Material to warehouse

Sorting at Warehouse

Shelves at Warehouse

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For ISO: Efficient warehousing and shelving after giving training to employees

Data management

OBS Management software for Order processing

BOB Management software for Supplier management

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For ISO: Skill full Microsoft certified professionals should be there.

Customer satisfaction from product quality

There were 70% decline in 2016 Black Friday sales as compare to the 2015 black Friday, many orders were backed or returned because they got faulty or broken stuff.

Making sure the best packaging as well as they can outsource their warehousing, to the ISO certified warehousing.

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For ISO: Efficient use of IT and CRM management to measure the consumer needs.

Improvement opportunities

Daraz.pk is doing and getting onboard all the suppliers and sole proprietorship entities which are willing to sell their goods, which comes under entrepreneurship.

They should take only ISO certified suppliers to make themselves ISO certified.Quality analysis

Daraz.pk earns 30% commission from the people who list their products on their website.

Each element of a quality management system serves a purpose toward the overall goals of meeting the customers’ and organization’s requirements. Ensuring each of the elements of a QMS is present ensures proper execution and function of the QMS.

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Conclusion

Daraz.pk is one of the biggest selling websites in Pakistan as well as outside Pakistan, entertaining more than a million users on their website per day.

Daraz.pk showed the highest grossing firm in the sales of 2015 black Friday.

Daraz.pk is empowering the individual to companies to list their products on daraz.pk and sell them online via their website. Daraz.pk earns 30% commission per sale from these individuals and companies selling their products on daraz.pk website.

Daraz.pk had to face a lot financial troubles after their CEO Muneeb Mayer left Daraz.pk in 2016.

Daraz.pk has implemented OBS management system for the order processing and BOB management system for the suppliers and vendors monitoring.

Daraz.pk is lacking the consumer satisfaction due to the quantity, and not having the products on their website made by the companies which are not ISO certified.

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Recommendations

Daraz.pk should focus on the getting ISO certified suppliers on board.

Daraz.pk has to work on consumer satisfaction because due to the declining consumer satisfaction at daraz.pk, it cost them 70% decline in their sales.

For the data management, the software is top notch but the professionals should be well trained to operate their data management software as the whole company is based on it.

Warehousing is not efficient, it is causing the delay in dispatching the product as the labor takes a lot of time determining the exact location of the product they are searching for, delays are linked to the customer dissatisfaction, which is going against the ISO certification.

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Thank You!

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