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Sudanutch PornmaneeruttanatraiWomen’s Business Leadership Part
IProfessor FreyDec 8 th, 2010
Let’s get started!!
After a long time shopping most of the people might say “let’s find something to drink”
Why do the coffee shops always go with the book stores ?
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Drinking Coffee
My business idea
The house/building which has Oldie style coffee bar on the 1st fl. And Vintage clothes bar on the 2nd fl.
Secret recipe coffee, tea and treats. Renting area for people who want to
sell Vintage clothes.
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Target customer
15 – 35 years old Female and Male People who love coffee and
vintage style
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Supporting Research No research, using common sense. Reference
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Financials
Coffee and treats : 50-100 Bth ($2-4)/ cup or piece
Renting area for vintage seller : 350 Bth ($12)/ day
These are normal prices.
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Actions
Now : Researching, Contacting and Promoting to the people who might be a target group and suppliers.
Starting after get back to Thailand not over 6 months
Some of my friends who are working for the magazines can help me for advertising.
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Continuous Learning
Researching Thailand’s economy for analyzing the reasonable prices which the customer can pay.
Looking for a house or building which is in the business zone or close to the university.
Thinking and Practicing the menus for coffee bar.
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Conclusion
Welcoming any ideas, information or suggestions.
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