Dantemtc a rouby_european_policies

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This project is co-financed by the ERDF and made possible by the

INTERREG IVC programme

Bridging the digital agenda with the tourism agenda:

How will European policies support businesses?

What opportunities for mountain and rural actors?

DANTE Mid-term conference

Torino, 2 October 2013

Alexia ROUBY - Euromontana

This project is co-financed by the ERDF and made

possible by the INTERREG IVC programme

Overview

Opportunities for mountain and rural areas

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European tourism policy

Digital agenda for Europe

Tourism & ICT business initiative



Overview


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Tourism policy- Key facts

• The Third largest socio-economic activity in Europe

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Direct only

5% GDP

5,2% workforce

Direct + indirect

10% GDP

12% jobs



Tourism policy- Key facts

• The « World’s n°1 destination in the world »

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International arrivals to Europe

370 million (40%)

266 billion € of revenues

Expected increase

EU travels

1.4 billion

90% in the EU

Largest group travellers



Tourism policy- Policy context

• A new European competence

• Lisbon treaty (Article 6): the EU shall support,

coordinate or supplement the actions of the Member

States in… tourism

• Lisbon Treaty (article 195):

– Promote competitiveness by encouraging the creation of a

favourable environment

– Encourage cooperation between Member States (good

practice)

– Develop an integrated approach to tourism, ensuring that the

sector is taken into account in other policies

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Tourism policy- 4 priorities

1. Stimulate competitiveness

2. Promote development of sustainable,

responsible and high-quality tourism

3. Consolidate the image and profile of Europe

as a collection of sustainable and high-quality

destinations

4. Maximise the potential of EU policies and

instruments for developing tourism

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Tourism policy- Competitiveness

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Goals Diversifying supply

Innovation

Improving skills

Extending the season

Actions European Heritage label,

transnational routes

ICT and tourism business initiative, e-commerce

Leonardo, ERASMUS…

Enabling specific target groups to travel



Tourism policy- Sustainability,

responsibility and quality

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• Challenges:

– Tourism highly dependant on environment and quality

– Policy concern in all strategies but little practical implementation

• Actions:

– European Tourism Indicator system (ETIS)

– Work on a European tourism quality brand

– Monitor risks related to climate change to support adaptation

– A Charter for sustainable and responsible tourism



Tourism policy – Europe’s profile

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• “Europe” brand

• Promote: www.visiteurope.com

• Promotion in major international events or large-scale

tourism fairs

• Foster Europe’s participation in international bodies



Tourism policy – Funds & Policies

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Transport

Competition, Internal

market & taxation,

consumer protection

Environment Employment

& training Regional

policy

Rural development

policy Horizon 2020



Overview


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Digital agenda - Key facts

Economics • ICT sector = 6% of GDP

Labour market

• 6.7 million people employed (3,1%)

• 3-4% more practitioners/year only

• 900 000 unfilled vacancies by 2015

Roll-out

• Cost of infrastructure estimated at 200 billion euros

• 2011: 73% citizens access internet, 2/3 broadband – wide variety of situations

• 10% increase broadband=> 1 to 1.5% GDP growth

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Digital agenda – 7 pillars 2010

1. A single market

2. Inter-operability and standards

3. Trust and security

4. Fast & ultra-fast internet access

5. Research and innovation

6. Enhancing digital literacy, skills and inclusion

7. ICT-enabled benefits for EU society

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Digital agenda – Review 2012

• New and stable broadband regulatory framework

• New public digital service infrastructures through

CEF

• Grand coalition for skills and jobs

• EU cyber-security strategy

• Update EU’s copyright framework

• Accelerate cloud computing

• Launch new electronics industrial strategy

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Digital agenda - Actions

• 101 actions, digital agenda scoreboard (13 targets)

• Instruments:

– Competition rules & internal market policies

• Steep increase in amount in state aids (X3,6 2011- 2012)

• Regulating abuse of dominant position

– 25 billion euros of EU funding in 2007-2013:

• Structural funds: 14,5 billion (4,2%), 21,000 projects

• CIP « ICT PSP programme »: 329 million € to 180 projects

• FP7 ICT programme: 9,1 billion € to over 1,800 projects

• European investment bank: 1,5 billion/year to broadband projects

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European Policies 2014-2020

• European Structural and Investment funds (325 Billion€):

– ERDF concentrated on Innovation, ICT, Competitiveness of SMEs,

Low carbon economy all relevant for tourism & ICT

– ESF skills and inclusion

– EAFRD rural tourism, agri-tourism, LEADER (5%)

• Research and innovation « Horizon 2020 »

– Priorities for ICT: next generation of computing, infrastructure,

technology and services, contents

– Priority « Leadership in enabling industrial technologies » (70 billion€)

• Connecting Europe Facility -> 1 billion on broadband +

leverage effect

• COSME SME support programme, tourism one of the support

areas

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ICT & Tourism Initiative

October 2013

DG Enterprise and Industry Unit E2 Tourism and Cultural Instruments

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ICT & Tourism initiative

Aim is to improve the competitiveness and efficiency of the tourism industry (especially SMEs) through the use and promotion of new ICT technologies.

This initiative consists of 3 pillars:

1. Policy component (High Level Group)

2. Technological component (ICT platform - TOURISMlink)

3. Operational component (ICT & Tourism support business portal)

ICT & Tourism

Initiative

I. Policy

component

High level

Group

II.

Technological

component

TOURISMlink

III.

Operational

component

ICT and

Tourism

business

support portal

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I. Policy component: High level Group

A high-level group (HLG) of representatives

- from the fields of tourism, ICT and other relevant stakeholders

- to discuss and analyse market evolution

- identify needs and make recommendations for future policy development.

Meeting of the HLG (expected spring 2014) is under preparation by a

Sherpa expert group (2 meetings took place).

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II. Technological component: Tourismlink

A demonstration project

- started in January 2012, runs for 30 months

- aims to facilitate ICT-interoperability aspects between companies from different levels and sections of the tourism industry's value chain

- ensures that SMEs can easily participate in the digital value chain without having to bear heavy costs

- consortium with: Hotrec, Ectaa, Bocconi University, ITH Spain, ZN Belgium + partners: Amadeus, Microsoft, Generalitat Valencia

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II. Technological component: Tourismlink

Tasks of Tourismlink:

- Market analysis

- Framework for interoperability

- Demonstrators and pilots

- Governance model for the maintenance and evolution of the framework after the end of the demonstration action

- Awareness raising and dissemination actions

- Final conference in first half on 2014.

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More info: http://www.tourismlink.eu/

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III. Operational component: ICT and Tourism Business support

A service contract

- started in January 2013, runs for 14 months

- a portal to assist businesses (mainly SMEs) in each step of their business processes

- aims to become the one stop shop, providing relevant, practical information, including up to date ICT business tools, tutorials and training

- helps any tourism company set up, manage and promote their business

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A consortium with:

– SEGITTUR (coordination, promotion, quality control)

– Formacion Digital S.L. (market analysis, concept and initial

content of the portal)

– Planet Media Studios, S.L. (development, Governance and

maintenance of the portal)

– European Association of Service Providers for Persons with

Disabilities – (EASPD)(know-how on(e)-accessibility)


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Tasks of the consortium:

- in-depth analysis of currently existing business support portals in the Tourism sector and elaboration of the concept of our portal

- development of the ICT & Tourism portal

- promotion of the new portal

- quality control & monitoring of the portal

More info: http://bluevista.ceros.com/segittur/tourismiting/page/1

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We need your help to make this portal interesting, useful, up-to-date:

- On the selection of topics that are treated

- On the content that is presented

- IT tools?

- Training material?

- Best-practices?

Contact us and send your suggestions to:

[email protected]

mailto:[email protected]





Tourism & ICT in mountain and rural areas

• Tourism is one of the most important economic sectors in

mountain & rural areas

• Multiple destinations of excellence, great sceneries,

preserved environments, heritage sites

• Increasing interest in adventure/cultural/natural tourism

• Tourism as a vehicle to market goods and services +

make the areas known as places to live

A great potential for territorial development if

tourism is done sustainably

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• Challenges:

– Lagging behind in internet roll-out

– Small scattered businesses: multiplicity of small-scale offers

– Reduced visibility on increasingly globalised internet tools

– Natural sites with specific information needs

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• ICT as a way to:

– Promote destinations better: increase visibility to specific types of

tourists, use beauty and images to attract

– Increase frequentation at all seasons through special offers

– Provide specific info on nature, weather, treks/routes, camp sites…

– Coordinate offers by multiple actors to provide packages of products

and services

– Enable experience sharing by operators and tourists

– Enable proactive tourism

• Make digital tourism a priority in programming of EU funds

at regional level in rural/mountain areas

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Thank you for your attention

Alexia ROUBY

EUROMONTANA

European network of

mountain areas

[email protected]

www.euromontana.org

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http://www.euromontana.org/

Dantemtc a rouby_european_policies

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