Dante enhanced tourist_experience_vassilis_spitadakis

The contents reflect the author's views. The Managing Authority is not liable for any use that may be made of the information contained therein

This project is co-financed by the ERDF and made possible by the INTERREG IVC programme

Enhanced Tourist Experience Best Practices & R&D orientation

Spitadakis Vassilis

CEO / Forthcrs SA



Enhancing Tourism in Rural & Mountain areas Requirements

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– Restructuring of the tourism products and services Reorientation & Thematic Priorities towards alternative tourism modes (nature, gastronomy, sport, health & fitness, culture, history,…)

– Sustainable development strategy should be the primary growth model for local economies

– Employing modern means of tourism marketing, addressing the needs of the individual aligned to a strategic destination marketing plan with a consistent long-term action plan.

– Building partnerships with key industry players & the tourism professionals



Enhancing Tourism in Rural & Mountain areas ICT Primary Role

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– Destination Marketing• Use modern eTourism methods, • Integrated ticketing and dynamic packaging. Become a partner of

tourism professionals• Create multidimensional thematic e-content

– Promote the travel solution. How to access the location• Improving accessibility through multimodal trip planners

– Improve the tourism experience at the site • Mobile applications: online guide and augmented reality



Dynamic Packaging: The case of Arcipelago Campano Project

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Destination “Gulf of Napoli” branded through Lauro group of companies– Ferry ticketing– Hotel B2B / B2C– Bus transport– Railway – Museums and archaeological sites

Project on progresswww.bookingischia.com



-Many services-Dynamic formation of package-One selling interface-One payment

VISIONThe ability to select and include other services, event of

thematic tourism into the whole package, dynamically during

the planning phase of the trip

A Platform Accommodating Multiple eTourism Services: The Arcipelago Campano ProjectA Platform Accommodating Multiple eTourism Services: The Arcipelago Campano Project



Dynamic PackagingDynamic Packaging : Primary role in the promotion of a Destination to the individuals: Primary role in the promotion of a Destination to the individuals

Inbound journey selling Low – cost airlines Ferries Scheduled airlines Charters RoomView

Accommodation booking Rooms Hotels

Local Transport Buses Local Ferries

Leisure, Entertainment, …. Excursions Museums Festivals

THE PACKAGE

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WISETRIP – International Multimodal Journey Planning and delivery of personalized trip information

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A Unified Journey Planner System :• An easy and well documented interfaceinterface that enables the cooperation

with other Journey Plannerswith other Journey Planners, so that wide-scale Journey Planning is achieved at the hands of international traveller or tourism professional, based upon the synthesis and processing of responses sourced by the participating Journey Planners,

• A user friendly personalisation interface, that gives value-added interface, that gives value-added information to the travellerinformation to the traveller before and during his/her trip, and makes the system attractive to the travellers

• Provides the route from anywhere to anywhere. Necessary to show how rural areas are linked to a wider transportation network

http://www.wisetrip.travel

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Main functions include:

• public trip searchtrip search (simple or advanced), user specifies a query for a specific trip and the associated criteria and WISETRIP system replies with a list of available multimodal trip solutions,

• personalized trip services,personalized trip services, user can−configure personal data and traveling criteria and registers

specific trips he/she is interested for−store selected trip −build a personal schedule of notification messages −define the desirable set of alerting type of information−regularly get automated validation messages about his trip−trigger trip redesign

Multimodal Journey PlannerMultimodal Journey Planner : Services: Services

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FINLAND

GREECE

ITALY

SPAINMadrid

UK

NETHERLANDS

RUSSIA

CHINA

WORLDWIDE

EUROPE WIDE

Major cities:

Adriatic Sea:

Major Cities & Countries:

Beijing:

Hangzhou: Athens:Florence:

Gulf of Napoli:

North East:

Multimodal Journey PlannerMultimodal Journey Planner : Coverage of Pilot Operation: Coverage of Pilot Operation

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Subject: Wisetrip Stored Request Notification

Date: Wed, 21 Sep 2011 01:10:34 +0300

From: [email protected]

To: [email protected] were (0) trips found from: Lesvos to Piraeus on 2011-11-16. The next schedule call for trips updates will be on: 2011-10-05.Please login on http://www.wisetrip.travel and check the 'Stored Query' Section of My Trips to view your results

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Define personal reminders: Content and time

Setup basic preferences for personalised messages

Customise pre-defined schedule of notifications

Define whether to consider alerts and which alerts

Define which trips and how regularly should be validated

Define whether and for which reason trip redesign should take place

Notify the system with an alerting event

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Inclusion of a wide grid of criteria sourced by different user group needs– Eco-sensitive traveller & CO2 footprint, Elderly and disabled

preferences, Business vs Tourism traveller– Considering trip strategies – including the needs and

requirements of different user groups, i.e. – Eco-Sensitive– Transport Mode Likes/Dislikes– Elderly & Disabled + People Carrying Heavy luggage – Cost Sensitive users – Male, female, family needs– Time & trip specific preferences

Multimodal Journey PlannerMultimodal Journey Planner : R&D Orientation: R&D Orientation

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Advanced real time alerting services – open interface to accommodate and process alerting information from

variant sources – real-time event data and consideration of extraordinary conditions

(strikes, disasters, extreme weather);– Dynamic trip re-planning– Use of social networking functionalities for wider & efficient

dissemination of alerting information

Enhanced Interface– Mobile demonstrator (handheld and in-vehicle devices),– Social Networking Functions for information dissemination (especially

extra-ordinary data) and user experience exchange– Integrated Ticket Approach

Extended Content Integration in terms of:– geographical coverage and transport modes (railway, car and bicycle)

Multimodal Journey PlannerMultimodal Journey Planner : R&D Orientation: R&D Orientation

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• Creating the “informed” traveller across unexpected conditions and trip changes is the major impact envisaged

• Linking local transport means with international rail/airline/ferry trip is a means to promote public, local and environment friendly transports

• WISETRIP service links many Journey Planning Systems and real-time data providers, and brings them to the service of the international traveller. Henceforth, it wides their use and accelerates their positive impact to transport and mobility.

• A remote location is better known as accessible when a trip planner can show the route to it and the transportation system can reach it by a combination of means

• Wide Cooperation with Journey Planning engines and real-time event information providers can become effective

• Expansion in terms of geography and mode is fundamental as well as the integration of unified ticketing services, in order to achieve commercial existence and sustainability

Multimodal Journey PlannerMultimodal Journey Planner : Impact: Impact

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The DIAVATIS Project Promoting the local themes

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An information system developed to promote the cultural and natural resources of regions-destinations towards the critical points of the tourism chain, through digital

content and the use of new technologies.

Supports the recording, registration, management and promotion of the tourism, cultural and historical characteristics of Greek regions.

Supports the representation and analytical display of points of interest, assisting the visit, access and touring at them.

Allows for easy and flexible creation of trip packages by travel agencies, aiming at advanced services for their customers.

http://www.diavatis.gr

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Content Provider (s) Registration, maintenance and update of regional information. Possible content providers: Municipalities, Association of Municipalities or other

bodies that possess significant regional data and are allowed to exploit them.

Travel Agencies Professionals involved in the tourism field, selling transport, accommodation,

entertainment and touring services at visitors and travellers. They offer trip packages created and customised through the Diavatis system.

Possible bodies: travel agencies, travel advisors, tour operators, agencies organising excursions.

Provider The body operating Diavatis system. Content collection, electronic distribution

and publication. Information are stored either as XML/HTML/TEXT documents, either are portrayed on digital maps and images.

DIAVATIS projectDIAVATIS project : Roles and Involved Bodies: Roles and Involved Bodies

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DIAVATIS is based around a central servercentral server, that offers access to licensed users (Content providers, Travel Agencies).

Each user (desktop clientdesktop client) is allowed to access data stored in his/her personal areapersonal area as well as in the public areapublic area of the database. They exploit available data for

points of interest and design trip plans. The system collects data registered in the public area and distributes them to all licensed users.

The public only accesses the public area data.

Desktop Client Content Provider 1

Desktop Client Content Provider 2

Desktop Client Travel agent 1

Desktop Client Travel agent 2

www.diavatis.grpublic access

InfoKioskpublic access

Database DIAVATIS

Personal area DC 1

Public area DCs

Central server DIAVATIS

DIAVATIS projectDIAVATIS project : Architecture: Architecture

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General information categories: Cultural Elements: Historical and archaeological areas,

museums, monuments, monasteries, individual traditional buildings or building blocks, ethnographic- folklore resources, mythological elements, etc.

Cultural Events: Museum exhibitions, cultural activities, art exhibitions, etc.

Natural Environment: Geographical formations (beaches, gorges, lakes, forests etc.), biotopes and water land reserves, rocks, vegetation, rare types of flora / fauna, wild life sights, etc.

Places that promote culture in combination with natural environment: Routes where you can admire nature together with cultural sights, natural paths, linked with historical facts, etc.

Analytical presentation of each municipality

Analytical presentation of sights – points of interest Proposed routes-paths

DIAVATIS projectDIAVATIS project : Content: Content

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recording of points of interest and multimedia material

creation of excursion schedules

cost accounting of excursion schedules

content distribution

Desktop ClientsDesktop Clients

DIAVATIS projectDIAVATIS project : Applications: Applications

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publication of points of interest

publication of multimedia

publication of excursion schedules

Web PortalWeb Portal

DIAVATIS projectDIAVATIS project : Applications: Applications

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The tourism trend favours the development of the individual tourism model rather than the mass tourism model. The travel agent becomes

travel consultant enabled by ICT & rich eContent.

In this context the distribution and promotion of reliable knowledge data about natural and cultural resources of a destination is of major

importance for tourism professionals, clients and destinations.

Crete is a region that accommodates the needs of variant tourist interest, hiding a high potential for alternative modes of

tourism and such projects can become pilots for the future.

DIAVATIS expansion to whole region and incorporation of its concept into its destination marketing strategic action plan

would be a fundamental step.

DIAVATIS projectDIAVATIS project : At the service of a regional strategy: At the service of a regional strategy

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The CRETEWISE ProjectEnhancing the tourist experience at site

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Development and evaluation of advanced services for wireless broadband access networks under a framework of a necessary and

acceptable quality of service

Wireless access into information applications through portable computers and PDAs / smartphones

Telecommunication services (Voice over IP, Multimedia sharing)

Location based services Promotion of tourism content:

– Detailed digital content from Cretaquarium Thalassokosmos and Natural History Museum of Crete

– Digital information about tourism, cultural and historical sites of Crete (content from DIAVATIS project)

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Voice TelecommunicationInstant messagingInformation service

Data exchange

Voice TelecommunicationInstant messagingInformation service

Data exchange

Indoor

Outdoor

GPS

Wi-fi

CRETEWISE visionCRETEWISE vision : A network of “enabled” locations: A network of “enabled” locations

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While penetration of smartphones is enlarged, information services towards the mobile user are becoming the opportunity.

Reliability of data, quality of information and uniformity of data and service availability across broad geographical regions is essential.

Telecommunications and information services at-hand is the key to deployment.

Crete can become an ICT-enabled region for citizens and tourists.

CRETEWISE pilot can show benefits for users and destinations, but also show a strategic plan to follow.

CRETEWISE visionCRETEWISE vision : Regional Strategy: Regional Strategy

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ICT offers a broad field for ideas to emerge and deploy • Wireless technology & ad-hoc nets will enable revolutionary services • Next generation web is emerging – Semantic query interaction

should be the key• Advanced Augmented reality techniques will be deployed • User interface will employ vehicle-to-infrastructure technologies,

wearable devices, and other items of the Internet of Things vision• Innovation will remain under a continuous process• Milestone deployments should be planned, participating in a long-

term strategic plan

CRETEWISE visionCRETEWISE vision

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Conclusions

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Integration & Synthesis• Dynamic packaging • All types of thematic tourism can participate in a bundling process at

various selling procedures• Intermodality and transport systems integrations is also achievable

and can improve accessibility of rural areas as well as form a unified, well-tuned service network to accommodate the needs of citizens and visitors.

Enhanced Experience• Smooth trip planning • Informed visitor at the site – Augmented reality can give the

necessary information at the right time

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Conclusions

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Strategy and roadmap is necessary at regional level to assure

• concentration among R&D projects• follow-up of selected R&D towards sustainable

services/infrastructures• enhance visibility and awareness• coordination at multiple levels and especially for content

development, synthesis & maintenance

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FORTHcrs: About Us

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Emirates International Telecommunications LLC

The largest private broadband and satellite service provider in Greece

ForthnetGroup consists, among other companies, of Forthnet, the major private et broadband company in Greece and of Nova, the major private entity of radio and television services provision in the country

e-Tourism Solutions ProviderFerry Reservation SystemsCulture & Tourism

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Unified Management and Distribution of Travel Services

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Transport

Hotels

Events

Management & Control At all Levels

Packages

B2B

B2C

B2B2C

Cross-sales

Integrated Sales

Affiliation

Information

IT D

ISTR

IBU

TIO

N S

OLU

TIO

NS

Ferry Operators Airlines Bus Trains

Hotels Hotel Chains Consolidators

Theatres Museums Events

Tour Operators Travel Agents Suppliers Additional Services

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Distribution Network: Multi-Company Unified Sales Over 5000 Travel Agents 400 Million Euro Transactions Performance Levels 190.000 TKTs daily

OpenSeasWeb Services

Dynamic

Reservation Systems: Over 50 Ferry Operators Over 20 Million Tickets Integrated Sales Customisable Parametric Configuration

SeaOnLineFlightOnLineBusOnLine

Our Vision: Intermodality and CodeSharing Advanced Trip Information Services Destination Marketing Joined Services & Unified Ticketing

PathFinderJourney PlanningJoined Services

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E-Services at New Tanger Med Port: Passenger & Vehicle Control & Access Control Fully Integrated Check-in, Web Check-in & Info Panels Interchangeability boarding between companies 8 Ferry Companies, 7 MM Passengers, 0,7MM Trucks

Integrated e-Tourism Practice - Lauro: Integrating Ferry, Rail, Airline, Services & Hotel Destination Marketing for Arcipelago Campano Ferry Reservation System & Distribution Roomview & Dynamic Packaging

Digital Information – OpenSeas.gr: An online reference point for ferries and island

destinations, promoting online ferry bookings Added value, provides a tourism sales portal for

summer holidays & island hopping in Greece

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Transport Research www.wisetrip.travel: International intermodal Journey Planner. Personalised

information delivery during the whole trip duration basedupon several editable & customisable user preferences

In cooperation with University of Aberdeen & Traveline

Information Services - Voice Portals: Voice Portal for all domestic routes in Greece with real-time

ferry schedule and position/estimate time of arrival info Call Center, Voice Portal reference number & SMS Info

Services for the Adriatic Routes via Patra, Igoumenitsa, Corfu

Mobile Applications, Mobile Ticketing: iSlands & iSole: Ferry schedule information Ferry Mobile Ticketing for ArcipelagoCampano Customised Applications for ferries, destinations,

agencies, hotel chains can be implemented

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Other Information Services: Customisable Web Services for ferry schedule information provision Digital Signage Services at ports of Patra,

Igoumenitsa, Corfu and Heraklion.

Culture: Distribution to ticketing network National Opera, Cretaquarium Planetarium, Technology Museum Local Theaters, Events

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Not just a Reservation Software: A Complete System to Connect Customers, Communities &

Government

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Benefits

Increased Control

Increased Revenue

Benefits for the Community

Better Information

Analyse & Understand the Market &

Consumers Needs

Lower Distribution Costs

Centralise & Distribute

Unified Distribution of Information & Sales

Cooperations and Alliances

Support Community & Public Platforms

Cooperative Destination Marketing

Fill Up Market Gap

Technology

EnhancedSystem Functionality

Provide System to Minor Transport

Operators

Connect with External Providers

Intermodality

Unified Content &Distribution Tools

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Thank You

FORTHcrs S.A.© 2011 All Rights Reserved

Science And Technology Park of Crete71003, Vassilika Vouton

Heraklion, KritiTel. +30 2810 391200Fax +30 2810 391207

Email: [email protected]

Dante enhanced tourist_experience_vassilis_spitadakis

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