Dansk Byggeri · 2017-06-20 · Worlds’ 8th biggest importer / exporter of goods Third biggest...
Transcript of Dansk Byggeri · 2017-06-20 · Worlds’ 8th biggest importer / exporter of goods Third biggest...
Dansk Byggeri Delegation Visit to Milan
09:00 - 10:00 Introduction to the visit (Trade Council of Denmark)
c/o Hotel Ibis
10:00 Transfer to CityLife by taxi (about 20 minutes)
10:30 - 12:10 CityLife Development site
Address: Piazza Tre Torri (M5 Tre Torri)
12:15 Latest Transfer to Bosco Verticale (by Metro, about 10 minutes)
12:30 - 13:30 Bosco Verticale residential building
Address: Piazza Tre Torri (M5 Tre Torri)
13:30 Transfer to Riva1920 Facilities (by bus). Quick lunch.
14:40 - 16:30 Visit to Riva1920
16:30 Bus to Anzivino Viticoltori – Dinner in Gattinara.
• 366.000 Sq. Mt., one of the largest re-
development projects in Europe
• Project by CityLife won the
international tender with a €523 Million
offer.
• Designed by international architects
Zaha Hadid, Arata Isozaki and Daniel
Libeskind
• Three Skyscrapers awarded with
GOLD level LEED™ pre-certification.
• Luxury residential area of 164.000 Sq.
Mt. (about 1.300 apartments) with high
standards in terms of design and
construction materials.
• Over 50% of the area is green space.
• Advanced alternative energy systems
(ground water, district heating,
photovoltaics, etc.).
…
• Residential complex of two towers (111
and 76 Meters) that host 900 trees over
8.900 Sq. Mt. of terraces.
• Project received several international
Architecture awards
• Trees helps to: mitigate smog, produce
oxygen, moderate temperatures,
attenuate noise.
• Structural challenges: building design
tested in a wind tunnel; steel-reinforced
concrete balconies designed to be 28 cm
thick, with 1.30 Mt parapets.
• Furniture manufacturers has been
involved in the projects (i.e. Molteni & C
that designed and provided furniture to 30
apartments in one of the buildings).
• …
Several commonplaces are
associated to Italy, and
many of them are true.
HOWEVER:
Worlds’ 8th biggest importer / exporter of
goods
Third biggest economy of the EU, and
2nd biggest manufacturer of products
(after Germany)
One of the largest EU contributors
None of the Italian banks has gone
bankrupted during the crisis (although
some of them need to be re-
capitalized).
There is no housing bubble like in
Spain.
There is no relevant private debt.
2nd largest industry sector in
Italy after building machine
(which is 4th in Europe)
2nd exporter in the world after
China
2nd largest furniture
manufacturer in the world
Automotive sector (including
Tier2 and subcontracting)
accounts for 10% of the GDP.
FCA group ranks 6th in the world
Second biggest robotics
industry in the world
Second biggest pharma
manufacturer in Europe
Ranks 4th in Europe and 7th in
the world
Mechanics, electronics, ICT,
and the science and
technology of automatic control
systems
What Denmark currently export to Italy:
• Finished goods
• Food
• Energy
• Pharma
• Semi-finished products
• Machines and transports
Possibilities for Danish industries in Italy
• Italy is one of the largest European
market, with over 60 millions potential
customers
• High purchase power
• Strong sense of fashion / design
• Made in Denmark = positive value
• Denmark and Danish product have a
good reputation in Italy.
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Source: ANCE (Italian Association of Constructors)
13
2008-2015 (°) 2016 (°)
CONSTRUCTION -34,9% 0,3%
Housing -27,7% 0,1%
- newhousebuilding (°) -61,0% -3,4%
- rehabilitation and maintenance (°) 19,1% 1,7%
Non residential -41,4% 0,6%
- private (°) -36,5% 0,8%
- public (°) -47,1% 0,4%
CONSTRUCTION OUTPUT (*)
% variation
Source: ANCE (Italian Association of Constructors)
Despite Italy did not experience a bubble
in the Real Estate market, the market has
been affected by the crisis in terms of
price and sales
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Source: ANCE, and Italian Tax Revenues Agency
15
40
60
80
100
120
140
2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
INVESTIMENTI IN COSTRUZIONI n.i. 2000=100
New buildings
Non-residential -
private
Renovation and
maintenance
Construction output (2000=100)
Non-residential -
public
Source: ANCE (Italian Association of Constructors)
In Milan there are 1.3 million Squared Meters of dismantled
railway tracks. These seven areas will go through
requalification projects, with a mix of residential /
commercial activities. Over 50 % of the surfaces will be
green areas
Hierarchy structure:
Decisional process:
Distance from the power:
Responsibilities:
Vertical,
top/down
Decisions taken by the owner
and/or to management
It is difficult to reach
the boss
Concentrated at the top
of the pyramid
Horizontal,
flat organization
Search of consensus,
shared decision
It is easier to reach the
boss
Employees have more
responsibilities
Before the meeting – engagement step:
• Agree for a meeting with the top management
• Be sure the counterpart is the right decision makers
• Be sure you have a written confirmation for the meeting (or in Calendar)
• Time is a flexible concept: expect delay or shift in the start / end of a meeting
• Job title are cared and in use. Title-form matters (“De” = “Lei”)
During the meeting – in the room:
• You have only one chance to make a first impression: dress properly (formal).
• Start with a small talk. Show interest in the person. Avoid engineer-to-engineer type of
conversation.
• Don’t go with a strict agenda. Be flexible. Expect to be interrupted by questions or comment.
• No means Maybe.
• No direct questions on numbers during the first meeting.
After the meeting – follow up
• It is about relationships: networking, networking, networking
• Follow up regularly. Be sure you have established a connection