dansih projcet (2)

7/31/2019 dansih projcet (2)

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Introduction:

Unlike other electronic companies Samsung origins were not involving electronics but other

products.

In 1938 the Samsung's founder Byung-Chull Lee set up a trade export company in Korea,

selling fish, vegetables, and fruit to China. Within a decade Samusng had flour mills and

confectionary machines and became a co-operation in 1951. Humble beginnings.

From 1958 onwards Samsung began to expand into other industries such as financial, media,

chemicals and ship building throughout the 1970's. In 1969, Samsung Electronics was

established producing what Samsung is most famous for, Televisions, Mobile Phones

(throughout 90's), Radio's, Computer components and other electronics devices.

1987 founder and chairman, Byung-Chull Lee passed away and Kun-Hee Lee took over as

chairman. In the 1990's Samsung began to expand globally building factories in the US,

Britain, Germany, Thailand, Mexico, Spain and China until 1997.

In 1997 nearly all Korean businesses shrunk in size and Samsung was no exception. They

sold businesses to relieve debt and cut employees down lowering personnel by 50,000. But

thanks to the electronic industry they managed to curb this and continue to grow.

The history of Samsung and mobile phones stretches back to over 10 years. In 1993 Samsung

developed the 'lightest' mobile phone of its era. The SCH-800 and it was available on CDMA

networks.

Then they developed smart phones and a phone combined mp3 player towards the end of the

20th century. To this date Samsung are dedicated to the 3G industry. Making video,camera

phones at a speed to keep up with consumer demand. Samsung has made steady growth in

the mobile industry and are currently second but competitor Nokia is ahead with more than


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100% increase in shares.

According to the founder of Samsung Group, the meaning of the Korean hanja word

Samsung is "tristar" or "three stars". The word "three" represents something "big, numerous

and powerful"; the "stars" mean eternity.

Samsung History:

1938 to 1970:

The headquarters ofSamsung Sanghoe in Daegu in the late 1930s

Samsung diversified into many areas and Lee sought to establish Samsung as an industry

leader in a wide range of enterprises, moving into businesses such as insurance, securities,

and retail. Lee placed great importance on industrialization, and focused his economic

development strategy on a handful of large domestic conglomerates, protecting them from

competition and assisting them financially.

In 1948, Cho Hong-jai (the Hyosung groups founder) jointly invested in a new company

called Samsung Mulsan Gongs or the Samsung Trading Corporation, with the Samsung

Group founder Lee Byung-chull. The trading firm grew to become the present-day Samsung

C&T Corporation. But after some years Cho and Lee separated due to differences in

management between them. He wanted to get up to a 30% group share. After settlement,

Samsung Group was separated into Samsung Group and Hyosung Group, Hankook Tire, and

others.
http://en.wikipedia.org/wiki/Korean_languagehttp://en.wikipedia.org/wiki/Hanjahttp://en.wikipedia.org/wiki/Eternityhttp://en.wikipedia.org/wiki/Hyosunghttp://en.wikipedia.org/wiki/Hankook_Tirehttp://en.wikipedia.org/wiki/File:%EC%82%BC%EC%84%B1%EC%83%81%ED%9A%8C.jpghttp://en.wikipedia.org/wiki/Hankook_Tirehttp://en.wikipedia.org/wiki/Hyosunghttp://en.wikipedia.org/wiki/Eternityhttp://en.wikipedia.org/wiki/Hanjahttp://en.wikipedia.org/wiki/Korean_language


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In the late 1960s, Samsung Group entered into the electronics industry. It formed several

electronics-related divisions, such as Samsung Electronics Devices Co., Samsung Electro-

Mechanics Co., Samsung Corning Co., and Samsung Semiconductor & Telecommunications

Co., and made the facility in Suwon. Its first product was a black-and-white television set.

1970 to 1990:

The SPC-1000, introduced in 1982, was Samsung's first personal computer (Korean market

only) and uses an audio cassette tape to load and save data - the floppy drive was optional

After the founder's death in 1987, Samsung Group was separated into four business groups -

Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Shinsegae (discount store,

department store) was originally part of Samsung Group, separated in the 1990s from the

Samsung Group along with CJ Group (Food/Chemicals/Entertainment/logistics) and the

Hansol Group (Paper/Telecom).

1990 to 2000:
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Samsung started to rise as an international corporation in the 1990s. Samsung's construction

branch was awarded a contract to build one of the two Petronas Towers in Malaysia, Taipei

101 in Taiwan and the Burj Khalifa in United Arab Emirates. In 1993, Lee Kun-hee sold off

ten of Samsung Group's subsidiaries, downsized the company, and merged other operations

to concentrate on three industries: electronics, engineering, and chemicals. In 1996, the

Samsung Group reacquired the Sungkyunkwan University foundation.

Compared to other major Korean companies, Samsung survived the 1997 Asian financial

crisis relatively unharmed. However, Samsung Motor was sold to Renault at a significant

loss. As of 2010, Renault Samsung is 80.1 percent owned by Renault and 19.9 percent owned

by Samsung. Additionally, Samsung manufactured a range of aircraft from the 1980s to

1990s. The company was founded in 1999 as Korea Aerospace Industries (KAI), the result of

merger between then three domestic major aerospace divisions of Samsung Aerospace,

Daewoo Heavy Industries, and Hyundai Space and Aircraft Company. However, Samsung

still manufactures aircraft engines and gas turbines.

2000 to present:
http://en.wikipedia.org/wiki/Samsung_C%26Thttp://en.wikipedia.org/wiki/Samsung_C%26Thttp://en.wikipedia.org/wiki/Petronas_Towershttp://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Burj_Khalifahttp://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Lee_Kun-heehttp://en.wikipedia.org/wiki/Sungkyunkwan_Universityhttp://en.wikipedia.org/wiki/1997_Asian_financial_crisishttp://en.wikipedia.org/wiki/1997_Asian_financial_crisishttp://en.wikipedia.org/wiki/Samsung_Motorhttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Renault_Samsunghttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Aircrafthttp://en.wikipedia.org/wiki/Aerospacehttp://en.wikipedia.org/wiki/Aircraft_engineshttp://en.wikipedia.org/wiki/Gas_turbineshttp://en.wikipedia.org/wiki/File:Expo_2012_Samsung_pavilion.JPGhttp://en.wikipedia.org/wiki/Gas_turbineshttp://en.wikipedia.org/wiki/Aircraft_engineshttp://en.wikipedia.org/wiki/Aerospacehttp://en.wikipedia.org/wiki/Aircrafthttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Renault_Samsunghttp://en.wikipedia.org/wiki/Renaulthttp://en.wikipedia.org/wiki/Samsung_Motorhttp://en.wikipedia.org/wiki/1997_Asian_financial_crisishttp://en.wikipedia.org/wiki/1997_Asian_financial_crisishttp://en.wikipedia.org/wiki/Sungkyunkwan_Universityhttp://en.wikipedia.org/wiki/Lee_Kun-heehttp://en.wikipedia.org/wiki/United_Arab_Emirateshttp://en.wikipedia.org/wiki/Burj_Khalifahttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Taipei_101http://en.wikipedia.org/wiki/Malaysiahttp://en.wikipedia.org/wiki/Petronas_Towershttp://en.wikipedia.org/wiki/Samsung_C%26Thttp://en.wikipedia.org/wiki/Samsung_C%26T


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The Samsung pavilion at Expo 2012

Samsung Techwin has been the sole supplier of a combustor module of the Trent 900 engine

of the Rolls-Royce Airbus A380-The largest passenger airliner in the world- since 2001.

Samsung Techwin of Korea is a revenue-sharing participant in the Boeing's 787 Dreamliner

GEnx engine program.

In 2010, Samsung announced a 10-year growth strategy centred around five businesses. One

of these businesses was to be focused on biopharmaceuticals, to which the Company has

committed2.1 trillion.

In December 2011, Samsung Electronics sold its hard disk drive (HDD) business to Seagate.

In the first quarter of 2012, Samsung Electronics became the world's largest mobile phone

maker by unit sales, overtaking Nokia, which had been the market leader since 1998. In the

August 21st edition of theAustin American-Statesman, Samsung confirmed plans to spend 3

to 4 billion dollars converting half of its Austin chip manufacturing plant to a more profitable

chip. The conversion should start in early 2013 with production on line by the end of 2013.

On August 24, 2012, a U.S jury ruled that Samsung had to pay Apple Incorporated US$1.05billion dollars in damages for violating its patents on smartphone technology. Samsung

decried the decision saying that the move could harm innovation in the sector. It also

followed a South Korean ruling that said both companies were guilty of infringing on each

other's intellectual property. In the first trading after the ruling, Samsung shares on the Kospi

index fell 7.7%, the largest fall since October 24, 2008, to 1,177,000 Korean won. Apple then

sought to bar the sales of eight Samsung phones (,Galaxy S 4G, Galaxy S2 AT&T, Galaxy S2

Skyrocket, Galaxy S2 T-Mobile Galaxy S2 Epic 4G, Galaxy S Showcase, Droid Charge and

Galaxy Prevail) in the United States.

On September 4, 2012, Samsung announced it plans to examine all of its Chinese suppliers

for possible violations of labor policies. The company said it will carry out audits of 250

Chinese companies that are its exclusive suppliers to see if children under the age of 16 are

being used in their factories.
http://en.wikipedia.org/wiki/Expo_2012http://en.wikipedia.org/wiki/Trent_900http://en.wikipedia.org/wiki/Rolls-Royce_plchttp://en.wikipedia.org/wiki/Airbus_A380http://en.wikipedia.org/wiki/Boeinghttp://en.wikipedia.org/wiki/787_Dreamlinerhttp://en.wikipedia.org/wiki/Biopharmaceuticalhttp://en.wikipedia.org/wiki/South_Korean_wonhttp://en.wikipedia.org/wiki/South_Korean_wonhttp://en.wikipedia.org/wiki/Hard_disk_drivehttp://en.wikipedia.org/wiki/Seagate_Technologyhttp://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttp://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Austin_American-Statesmanhttp://en.wikipedia.org/wiki/Austin_American-Statesmanhttp://en.wikipedia.org/wiki/Austin_American-Statesmanhttp://en.wikipedia.org/wiki/Apple_Inc._v._Samsung_Electronics_Co.,_Ltd.#U.S._courtshttp://en.wikipedia.org/wiki/Apple_Incorporatedhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Kospi_indexhttp://en.wikipedia.org/wiki/Kospi_indexhttp://en.wikipedia.org/wiki/Korean_wonhttp://en.wikipedia.org/wiki/Korean_wonhttp://en.wikipedia.org/wiki/Kospi_indexhttp://en.wikipedia.org/wiki/Kospi_indexhttp://en.wikipedia.org/wiki/Smartphonehttp://en.wikipedia.org/wiki/Apple_Incorporatedhttp://en.wikipedia.org/wiki/Apple_Inc._v._Samsung_Electronics_Co.,_Ltd.#U.S._courtshttp://en.wikipedia.org/wiki/Austin_American-Statesmanhttp://en.wikipedia.org/wiki/Nokiahttp://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttp://en.wikipedia.org/wiki/Mobile_phone#Manufacturershttp://en.wikipedia.org/wiki/Seagate_Technologyhttp://en.wikipedia.org/wiki/Hard_disk_drivehttp://en.wikipedia.org/wiki/South_Korean_wonhttp://en.wikipedia.org/wiki/Biopharmaceuticalhttp://en.wikipedia.org/wiki/787_Dreamlinerhttp://en.wikipedia.org/wiki/Boeinghttp://en.wikipedia.org/wiki/Airbus_A380http://en.wikipedia.org/wiki/Rolls-Royce_plchttp://en.wikipedia.org/wiki/Trent_900http://en.wikipedia.org/wiki/Expo_2012


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Acquisitions and attempted acquisitionsOperations:

Samsung Group headquarters at Samsung Town, Seoul

Samsung comprises around 80 companies. It is highly diversified, with activities in areas

including construction, electronics, financial services, shipbuilding and medical services.

In FY 2009, Samsung reported consolidated revenues of 220 trillion KRW ($172.5 billion).

In FY 2010, Samsung reported consolidated revenues of 280 trillion KRW ($258 billion), and

profits of 30 trillion KRW ($27.6 billion) (based upon a KRW-USD exchange rate of 1,084.5

KRW per USD, the spot rate as of 19 August 2011). However, it should be noted that these

amounts do not include the revenues from all of Samsung's subsidiaries based outside of

South Korea.

Subsidiaries and affiliates:

As of April 2011 the Samsung Group comprised 59 unlisted companies and 19 listed

companies, all of which had their primary listing on the Korea Exchange stock-exchange.

Principal subsidiary and affiliate companies of Samsung include:

Ace Digitech Cheil Industries Credu
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Imarket Korea Samsung Card C&T Corporation

Samsung Electro-Mechanics Samsung Electronics

Samsung Engineering

The headquarters of Samsung Engineering in SeoulSamsung Engineering Co., Ltd. is a multinational construction company headquartered in

Seoul. It was founded in January 1970. Its principal activity is the construction of oil refining

plants; upstream oil and gas facilities; petrochemical plants and gas plants; steel making

plants; power generation plants; water treatment facilities; and other infrastructure. Itachieved total revenues of 9,298.2 billion won (US$8,062 million) in 2011.

Samsung Machine Tools:

Samsung Machine Tools of America is a national distributor of machines in

the United States

Samsung Electronics Introduced Samsung Galaxy Tab to U.S. Market
http://en.wikipedia.org/wiki/File:Korea_HQ_Office.jpg


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Samsung Mobile Display developed flexible AMOLED panel with four times clearer

WVGA resolution

Samsung Electronics launched OMNIA 7, the first Windows Phone 7 smartphone

Samsung Electronics held the Samsung Mobile Solutions Forum 2010 in Taiwan

Samsung Electronics introduced Samsung Galaxy Tab to U.S. market

Samsung Electronics launched WAVE, the first smartphone based on Bada platform

Samsung Electronics announced the industrys first multi-chip package (MCP) with PRAM

for use in mobile handsets

Samsung Electronics globally launched the Worlds first Full HD 3D LED TV

Samsung Electronics was ranked No. 1 in market share for French Door refrigerators in the

U.S.

Samsung Electronics began mass producing industrys first 3D TV panels

Apple (iPhone)

Announced in January 2007 and released the

following June, the iPhone marked Apple's

entry into the cellular phone marketplace.

Described by Steve Jobs as "a wide-screen

iPod with hand controls... a revolutionary

mobile phone... [and] a breakthrough Internet

communications device," the iPhone was the

first Apple-branded consumer device to run on

OS X. Based around a touch-based user

interface with a single button, the iPhone was controlled using a variety of one- and two-

finger gestured. It included a custom version of Safari that allowed full browsing of any web

page, a revamped iPod interface with CoverFlow, integrated access to YouTube and Google

Maps, an iChat-like SMS text-messaging interface (iChat itself was missing from the initial

release), and a standard set of cellphone apps, such as a calendar, an address book and a

calculator.


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The iPhone was available exclusively with AT&T voice/data plans, and was limited to

EDGE-based network access, rather than the faster 3G wireless networking standard. This

was mitigated somewhat by an integrated 802.11g WiFi chipset, which allowed for faster

browsing on any available WiFi network.

Though the iPhone officially only supported web-based applications from third-party

developers, an underground development effort was quickly organized, and within a few

months native 3rd party applications were widely available. Warantee-breaking hardware

modifications to "unlock" the iPhone from the AT&T network were also uncovered. The

iPhone was sold in two configurations: a 4 GB model sold for $499, and an 8 GB model for

$599. In September 2007, Apple discontinued the 4 GB model, and dropped the price of the 8

GB model to $399 (a $100 Apple Store credit was offered to angry early adopters). In

February 2008, a $499 16 GB model was added. All models were discontinued in June 2008,

with the release of the iPhone 3G. In the United States and it is first GSM Unlocked iPhone

which also works on AT&T mobile carrier without doing any complicated unlock process.

World timeline:

The international release of the iPhone has been staggered over several months. Today, the

iPhone is available in most countries.

Date Countries Carrier

29 June

2007

United States(1)

AT&T (29th June 2007), Verizon (February 2011), Sprint

(October 2011), C Spire Wireless (Late 2011), Cricket (June

2012),Virgin Mobile(June 2012)

November

2007

United Kingdom

Germany France (4)O2,3,T-Mobile,Orange,Vodafone,Tesco Mobile

June

2011

Slovenia[101]

Trinidad & Tobago[102]Simobil,bmobile
http://apple-history.com/iphone_3ghttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/AT%26T_Mobilityhttp://en.wikipedia.org/wiki/AT%26T_Mobilityhttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/Sprint_Nextelhttp://en.wikipedia.org/wiki/Sprint_Nextelhttp://en.wikipedia.org/wiki/C_Spire_Wirelesshttp://en.wikipedia.org/wiki/C_Spire_Wirelesshttp://en.wikipedia.org/wiki/C_Spire_Wirelesshttp://en.wikipedia.org/wiki/Cricket_Wirelesshttp://en.wikipedia.org/wiki/Cricket_Wirelesshttp://en.wikipedia.org/wiki/Virgin_Mobile_USAhttp://en.wikipedia.org/wiki/Virgin_Mobile_USAhttp://en.wikipedia.org/wiki/Virgin_Mobile_USAhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Telef%C3%B3nica_Europehttp://en.wikipedia.org/wiki/Telef%C3%B3nica_Europehttp://en.wikipedia.org/wiki/Telef%C3%B3nica_Europehttp://en.wikipedia.org/wiki/Hutchinson_3Ghttp://en.wikipedia.org/wiki/Hutchinson_3Ghttp://en.wikipedia.org/wiki/Hutchinson_3Ghttp://en.wikipedia.org/wiki/T-Mobilehttp://en.wikipedia.org/wiki/T-Mobilehttp://en.wikipedia.org/wiki/T-Mobilehttp://en.wikipedia.org/wiki/Orange_(brand)http://en.wikipedia.org/wiki/Orange_(brand)http://en.wikipedia.org/wiki/Orange_(brand)http://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Tesco_Mobilehttp://en.wikipedia.org/wiki/Tesco_Mobilehttp://en.wikipedia.org/wiki/Sloveniahttp://en.wikipedia.org/wiki/Sloveniahttp://en.wikipedia.org/wiki/Sloveniahttp://en.wikipedia.org/wiki/Trinidad_and_Tobagohttp://en.wikipedia.org/wiki/Trinidad_and_Tobagohttp://en.wikipedia.org/wiki/Trinidad_and_Tobagohttp://en.wikipedia.org/wiki/Simobilhttp://en.wikipedia.org/wiki/Simobilhttp://en.wikipedia.org/wiki/Bmobile_TThttp://en.wikipedia.org/wiki/Bmobile_TThttp://en.wikipedia.org/wiki/Bmobile_TThttp://en.wikipedia.org/wiki/Bmobile_TThttp://en.wikipedia.org/wiki/Simobilhttp://en.wikipedia.org/wiki/Trinidad_and_Tobagohttp://en.wikipedia.org/wiki/Trinidad_and_Tobagohttp://en.wikipedia.org/wiki/Sloveniahttp://en.wikipedia.org/wiki/Sloveniahttp://en.wikipedia.org/wiki/Tesco_Mobilehttp://en.wikipedia.org/wiki/Vodafonehttp://en.wikipedia.org/wiki/Orange_(brand)http://en.wikipedia.org/wiki/T-Mobilehttp://en.wikipedia.org/wiki/Hutchinson_3Ghttp://en.wikipedia.org/wiki/Telef%C3%B3nica_Europehttp://en.wikipedia.org/wiki/Francehttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/United_Kingdomhttp://en.wikipedia.org/wiki/Virgin_Mobile_USAhttp://en.wikipedia.org/wiki/Cricket_Wirelesshttp://en.wikipedia.org/wiki/C_Spire_Wirelesshttp://en.wikipedia.org/wiki/Sprint_Nextelhttp://en.wikipedia.org/wiki/Verizon_Wirelesshttp://en.wikipedia.org/wiki/AT%26T_Mobilityhttp://en.wikipedia.org/wiki/United_Stateshttp://apple-history.com/iphone_3g


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Origins:

On September 7, 2005, Apple and Motorola released the ROKR E1, the first mobile phone to

use iTunes. Jobs was unhappy with the ROKR, feeling that having to compromise with a

non-Apple designer (Motorola) prevented Apple from designing the phone they wanted to

make. In September 2006, Apple discontinued support for the ROKR and released a version

of iTunes that included references to an as-yet unknown mobile phone that could display

pictures and video.

On January 9, 2007 Steve Jobs announced the iPhone at the Macworld convention, receiving

substantial media attention, and that it would be released later that year. On 29th of June 2007

the first iPhone was released.

On June 11, 2007 announced at the Apple's Worldwide Developers Conference that the

iPhone would support third-party applications using the Safari engine on the device. On June

29, 2007, Apple released version 7.3 of iTunes to coincide with the release of the iPhone.

This release contains support for iPhone service activation and syncing.

According to The Wall Street Journal, the iPhone is manufactured on contract in the

Shenzhen factory of the Taiwanese company Hon Hai (also known as Foxconn).
http://en.wikipedia.org/wiki/Motorolahttp://en.wikipedia.org/wiki/Motorola_ROKR_E1http://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/ITunes_version_historyhttp://en.wikipedia.org/wiki/ITunes_version_historyhttp://en.wikipedia.org/wiki/MacWorld_Expohttp://en.wikipedia.org/wiki/Apple_Worldwide_Developers_Conferencehttp://en.wikipedia.org/wiki/Third-party_developerhttp://en.wikipedia.org/wiki/Safari_(web_browser)http://en.wikipedia.org/wiki/The_Wall_Street_Journalhttp://en.wikipedia.org/wiki/The_Wall_Street_Journalhttp://en.wikipedia.org/wiki/Shenzhenhttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Foxconnhttp://en.wikipedia.org/wiki/Foxconnhttp://en.wikipedia.org/wiki/Foxconnhttp://en.wikipedia.org/wiki/Foxconnhttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/Shenzhenhttp://en.wikipedia.org/wiki/The_Wall_Street_Journalhttp://en.wikipedia.org/wiki/Safari_(web_browser)http://en.wikipedia.org/wiki/Third-party_developerhttp://en.wikipedia.org/wiki/Apple_Worldwide_Developers_Conferencehttp://en.wikipedia.org/wiki/MacWorld_Expohttp://en.wikipedia.org/wiki/ITunes_version_historyhttp://en.wikipedia.org/wiki/ITunes_version_historyhttp://en.wikipedia.org/wiki/ITuneshttp://en.wikipedia.org/wiki/Motorola_ROKR_E1http://en.wikipedia.org/wiki/Motorola


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Hello (Advertising):

The first advertisement for iPhone, titled "Hello," aired during the 79th Academy Awards on

February 25, 2007 on ABC. The ad features clips from several notable films and television

shows over the last 70 years, showing iconic characters answering telephones and saying

"hello" or a similar greeting. The iPhone is shown at the end with the caption "Hello. Coming

in June."

The commercial was created by TBWA\Chiat\Day, Apple's ad agency since CEO Steve Jobs'

return to the company in 1998.

On June 3, 2007, Apple released four advertisements announcing a June 29, 2007 releasedate. A fifth ad featuring YouTube was released on June 21, 2007. All five advertisements

feature a voice over describing various iPhone features, demonstrated on-screen. The song

"Perfect Timing (This Morning)" by Orba Squara plays in the background.

The first publicly released iPhone 3G ad was first shown at WWDC 2008. Since then, iPhone

3G ads have been similar to those of the original iPhone; however, the background is white

and the music used is "You, Me, and the Bourgeoisie" by The Submarines and can be viewed

on Apple's website.

One iPhone television advertisement was banned in the UK after the Advertising Standards

Authority decided that the ad made false claims about the device's ability to access websites,

and did not mention limitations in doing so.

In April 2009, iPhone commercials started to showcase applications as part of its "There's an

app for that" campaign.

Domain name:

On July 1, 2007, it was reported that Apple paid at least US$1 million to Michael Kovatch for

the transfer of the iPhone.com domain name. Kovatch registered the domain in 1995. That

URL now redirects to Apple's iPhone page.
http://en.wikipedia.org/wiki/79th_Academy_Awardshttp://en.wikipedia.org/wiki/American_Broadcasting_Companyhttp://en.wikipedia.org/wiki/TBWA%5CChiat%5CDayhttp://en.wikipedia.org/wiki/YouTubehttp://en.wikipedia.org/wiki/Orba_Squarahttp://en.wikipedia.org/wiki/WWDChttp://en.wikipedia.org/wiki/The_Submarineshttp://en.wikipedia.org/wiki/Domain_namehttp://en.wikipedia.org/wiki/Uniform_Resource_Locatorhttp://en.wikipedia.org/wiki/Uniform_Resource_Locatorhttp://en.wikipedia.org/wiki/Domain_namehttp://en.wikipedia.org/wiki/The_Submarineshttp://en.wikipedia.org/wiki/WWDChttp://en.wikipedia.org/wiki/Orba_Squarahttp://en.wikipedia.org/wiki/YouTubehttp://en.wikipedia.org/wiki/TBWA%5CChiat%5CDayhttp://en.wikipedia.org/wiki/American_Broadcasting_Companyhttp://en.wikipedia.org/wiki/79th_Academy_Awards


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U.S. release

People waiting to buy the iPhone upon release in New York City, June 29, 2007

On June 28, 2007, during an address to Apple employees, Steve Jobs announced that all full-

time Apple employees and those part-time employees that have been with the company at

least one year would receive a free iPhone. Employees received their phones in July after the

initial demand subsided.

Initially priced at US$ 599 and US$ 499 for the 8 GB and 4 GB models, the iPhone went on

sale on June 29, 2007. Apple closed its stores at 2:00 PM local time to prepare for the 6:00

PM iPhone launch, while hundreds of customers lined up at stores nationwide.

On January 11, 2011, Verizon announced during a media event that it had reached an

agreement with Apple and would begin selling a CDMA iPhone 4. The Verizon iPhone went

on sale on February 10, 2011. By contrast, T-Mobile USA's inability to provide the iPhone to

customers raised its subscription churn rate, put the unit in an "unsustainable position", and

contributed to parent Deutsche Telekom's decision to sell it to AT&T in March 2011.

During Apple's official unveiling of the iPhone 4S on October 4, 2011 it was announced that

Sprint would begin carrying the reconfigured CDMA iPhone 4 and the iPhone 4S in the US

on October 14. Cricket Wireless announced on May 31, 2012, that it would become the first

prepaid carrier in the US to offer the iPhone 4 and iPhone 4S, beginning June 22, 2012. A

week later, Virgin Mobile USA became the second American prepaid carrier to offer the

iPhone 4 and 4S, announcing plans to release the phones on June 29, 2012.
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13/17

Having lost its appeal, Apple is supposed to run a public apology

in 14-pt. type

Samsung Galaxy Tab 10.1 and Apple iPad

FORTUNE -- Apple (AAPL) is having a tough time making the case that Samsung's Galaxy

Tab is an iPad rip off. Courts in The Netherlands and Australia didn't buy it, and even the

California jury that dinged Samsung $1 billion for copying the iPhone let the Tab off the

hook.

But perhaps the most famous ruling in Samsung's favor was the one made in July by a

London High Court that described the Tab as not "cool" enough to be confused with the iPad.

Apple appealed the July ruling and on Thursday that appeal was denied.

Unless it chooses to take the case to the U.K. Supreme Court, Apple must make amends, as

ordered in July, by posting a public apology -- in 14-pt. Arial -- on its U.K. website and in

advertisements in theDaily Mail, the Financial Times, T3 Magazine and other publications to

"correct the damaging impression" that Samsung was a copycat.

Apple Wins Over Jury in Samsung Patent Dispute, Awarded

$1.05 Billion in Damages (Live Blog):
http://money.cnn.com/quote/quote.html?symb=AAPLhttp://tech.fortune.cnn.com/2012/07/18/will-apple-post-u-k-notice-that-samsung-did-not-copy-ipad/http://fortunebrainstormtech.files.wordpress.com/2012/10/372256251902.pnghttp://tech.fortune.cnn.com/2012/07/18/will-apple-post-u-k-notice-that-samsung-did-not-copy-ipad/http://money.cnn.com/quote/quote.html?symb=AAPL


14/17

The nine-member jury sided almost entirely with Apple Inc. in its patent dispute case with

Samsung Electronics Co., awarding Apple nearly $1.05 billion in a sweeping victory over

claims that the Korean electronics maker copied the designs of its iPhone smartphone and

iPad tablet.

The verdict comes after less than three full days of deliberation in a high-stakes trial overseen

by U.S. District Court Judge Lucy Koh in San Jose federal court.

Apple's Samsung Victory Shows Patents Aren't Just For Inventions Any MoreDaniel FisherForbes Staff

Apple, Samsung Patent War Puts Future of Innovation At RiskConnie GuglielmoForbes Staff

Apple, Samsung Patent War: A Quick Guide To The Courtroom Play-By-Play Connie GuglielmoForbes Staff

The jurys $1 billion verdict is a sweeping victory for Apple. It solidifies Apples

dominance of the market for smart phones and tablets, said Steve Mitby, a partner with

Ahmad, Zavitsanos, Anaipakos, Alavi & Mensing P.C. in Houston. If the court issues an
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15/17

injunction based on the jurys verdict, this would ban Apples key competitor from the

market for months, if not years.

Apple sued Samsung in April 2011, alleging it had copied the designs of the iPhone and

iPad. Samsung countersued Apple in June 2011, saying the Cupetino, California-company

had infringed on Samsung patents around wireless communications and camera phones.

The jury, made up of seven men and two women, today found no such infringement on

Apples part and said Samsung was entitled to zero in damages.

Apple was seeking $2.5 billion in damages, and it called on the jury Aug. 21 to impose a

heavy penalty on Samsung. They will not change their way of operating if you slap them on

the wrist, Apple attorney Howard McElhinny said in his closing argument.

It wasnt a clean sweep for Apple. The jury didnt agree to some of Apples claims around

the iPad and Samsungs Galaxy Tab 10.1 tablet. Still, the overall impression after a read

through of the 20-page verdict form, which contains 33 multi-part questions, showed the jury

bought into Apples copying claims, particularly around the iPhone.

Heres Apples statement on todays verdict:

We are grateful to the jury for their service and for investing the time to listen to our

story and we were thrilled to be able to finally tell it. The mountain of evidence

presented during the trial showed that Samsungs copying went far deeper than even

we knew. The lawsuits between Apple and Samsung were about much more than

patents or money. They were about values. At Apple, we value originality and

innovation and pour our lives into making the best products on earth. We make these

products to delight our customers, not for our competitors to flagrantly copy. We

applaud the courtfor finding Samsungs behavior willful and for sending a loud and

clear message that stealing isnt right.

This is what Samsung had to say:
http://www.scribd.com/doc/103475136/Apple-Samsung-Formhttp://www.scribd.com/doc/103475136/Apple-Samsung-Form


16/17

Todays verdict should not be viewed as a win for Apple, but as a loss for the American

consumer. It will lead to fewer choices, less innovation, and potentially higher prices. It is

unfortunate that patent law can be manipulated to give one company a monopoly over

rectangles with rounded corners, or technology that is being improved every day by Samsung

and other companies. Consumers have the right to choices, and they know what they are

buying when they purchase Samsung products. This is not the final word in this case or in

battles being waged in courts and tribunals around the world, some of which have already

rejected many of Apples claims. Samsung will continue to innovate and offer choices for the

consumer.

The damages total was at first $1.051 billion, but that became a tentative number after Judge

Koh asked the jury to review two inconsistencies in the award, totaling about $2.4 million.

After deliberating, the jury came back and gave a new total of $1,049, 393,540 or nearly

$1.05 billion.

Investors reacted favorably to the news, sending Apples shares up $11.73, or 1.7 percent, in

extended trading to $674.95. Google, whose Android mobile operating system software

powers many Samsung devices, fell $5.63, or less than 1 percent, to $673.

This verdict threatens the future of Googles Android products. Based on this verdict, Apple

will likely sue other competitors that use the Android system, Mitby said. The result will

likely be an increase in costs to Android users because of licensing fees to Apple. This will

drive many Android consumers over to Apple. Next to Samsung, the biggest loser today is

Google.

Most of these patent claims dont relate to the core Android operating system, a Google

spokesperson said. The mobile industry is moving fast and all players includingnewcomers are building upon ideas that have been around for decades. We will continue

working with our partners to give consumers innovative and affordable products.

Apple and Samsung will return to Judge Kohs courtroom next month to argue over Apples

request for an injunction to stop the infringing products from being sold. Mitby said its likely

Samsung will appeal to the Federal Circuit, the Washington, D.C.-based appeals court that

hears patent-related appeals. The Federal Circuit has a history of scaling back big damages

awards, which may spell trouble for Apples $1 billion in past damages, he said. However,


17/17

on the core issues of infringement and validity, the Federal Circuit is less likely to reverse. So

even if Samsung is able to reduce the monetary award, the jurys decision spells trouble for

the future of Samsungs product line which is an even bigger financial issue for Samsung.

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