Dans Story Cvi Movie
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Transcript of Dans Story Cvi Movie
![Page 1: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/1.jpg)
Dan’s Story
![Page 2: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/2.jpg)
Meet Dan
$
![Page 3: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/3.jpg)
Pains
Busin
ess
$
![Page 4: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/4.jpg)
Customers
![Page 5: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/5.jpg)
Looking Closer
Advertising
Campaign
![Page 6: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/6.jpg)
WasteThat’s 40 Counties.
100+ miles
Lexington
Fayette
![Page 7: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/7.jpg)
Lexington
FayetteBuyersOut of 40 Counties……51%
of families making $200K+ live in Fayette County.
![Page 8: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/8.jpg)
So Dan had a thought...If the majority of my customers
come from Fayette County…
And more than half of the market’s high-income homes are in Fayette County…
Why am I advertising in 40 counties?
![Page 9: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/9.jpg)
Great Question Dan
![Page 10: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/10.jpg)
Dan talked to John from Insight Media
![Page 11: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/11.jpg)
Success
Sale
s
Cost
s
![Page 12: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/12.jpg)
How?
![Page 13: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/13.jpg)
Movie Making
Lexington
Fayette
![Page 14: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/14.jpg)
Lexington
Fayette
All of Dan’s commercials were funneledto Fayette, where his consumers are.
![Page 15: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/15.jpg)
Dan’s Commercial
Dan’s Commercial
![Page 16: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/16.jpg)
What does Insight Media mean to Dan?
![Page 17: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/17.jpg)
The Right BuyerInsight delivered Dan more
buyers,rather than shoppers, increasing business.
Maximum ValueWasted advertising was
eliminated byfunneling Dan’s message to the communitiesand networks that mattered most.
Continued GrowthWith a more efficient
advertising campaign,Dan’s business will continue to grow whilealso keeping advertising costs down.
![Page 18: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/18.jpg)
Peace of Mind
…
...and less time worrying
about his advertising campaign.
More time on the golf course
![Page 19: Dans Story Cvi Movie](https://reader034.fdocuments.us/reader034/viewer/2022052409/54552362af79590b088b4742/html5/thumbnails/19.jpg)
…
If you’re like Dan,
Let’s talk
859.422.1800www.powerofcable.com