London Universities Environment Group. London. 3 rd September, 2013
Danny Scheinmann_SearchLove London 2013
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TELLING STORIES Danny Scheinmann
Transcript of Danny Scheinmann_SearchLove London 2013
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TELLING STORIES
Danny Scheinmann
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TELLING STORIES
Danny Scheinmann
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TELLING STORIES
Danny Scheinmann
![Page 6: Danny Scheinmann_SearchLove London 2013](https://reader033.fdocuments.us/reader033/viewer/2022052410/554bb106b4c905b3618b5953/html5/thumbnails/6.jpg)
STICKY MESSAGES
SIMPLE
UNEXPECTED
CONCRETE
CREDIBLE
EMOTIONAL
STORIES
From “Made to Stick” by Chip and Dan Heath
= SUCCES(s)