Danielle Hampton, Gloria Kaucic, Jessica Zemba, Randall Hoover, and

Rebecca Sigler

Did you know…There are 28 million teenagers (13-19 years old) in the United States (US Census Bureau 2013)

What do teenagers like to do?Communicate for self-expression and fun via text, social media, and other venues.

They even carry it over to their cars or family cars they drive

How do they do it?

WE HAVE A SOLUTION THAT ALLOWS THEM TO COMMUNICATE AND HAVE FUN WITHOUT HARMING VEHICLES

AND PROVIDES THEM MORE VARIETY AND SPONTANEITY

IT IS….

• Alpha-Mag Package• Plus interactive website

Imagine instead of this…

CLASS OF 2014

SELF-EXPRESSIONCUSTOMIZABLENON-DESTRUCTIVEREUSABLEWEATHERPROOFFUN!

WHAT ARE THE BENEFITS OF ALPHA-MAG?

•Teenagers•Like Mary

She’s on her way to the football game and wants to show school spirit. So she…

WHO’S OUR PERFECT CUSTOMERS?

GO FALCONS

Collin

He wants people to follow his jazz band. So he…

WHO IS OUR PERFECT CUSTOMER?

@LITTLEDRUMMERBOY

WHERE ARE MARY AND COLLIN?

• HIGH SCHOOL• IN OHIO ALONE THERE ARE 802 HIGH SCHOOLS

ARE THEY INTERESTED?• Survey sent to 45 teenagers at 2pm• At 9pm the same day and 66% had

responded and every single response was yes!

FIRST MARKET SEGMENT• School Support Clubs– Boosters– Bands– Robotics– Theater Arts

DO THEY LIKE THIS IDEA?Booster Clubs“I like this idea. I think this would very popular at our

school. We would be very interested in working with you.”Jeff SheeksPresident of the BoostersArchbishop Hoban High School (578 students)

ADDITIONAL INTEREST• Brecksville Broadview High School • (1600 students)• Southfield Christian High School (215 students)• Orange High School• Assumption High School (200 students)

Representatives at all of these schools said they would like to distribute this product at their schools

ADDITIONAL MARKETS• Parents• College Students• Small Business Owners• People looking to self-promote• Special Occasions

HOW DO WE GET ALPHA-MAGS TO THEM?

Primary Strategy• Distribute through School Support Groups• Social Media (Interactive Website)• Guerilla Marketing

WHO ARE OUR COMPETITORS?

• Marker Companies • Bumper Stickers• Magnetic Symbols

• Customizable• Interchangeable and Reusable• Marketing Plan is Directly Targeted At Schools• Building Relationships through Interactive

Website

HOW ARE WE DIFFERENT?

WHAT DO YOU GET?• Alpha-Mag packs of 50 Letters• Choice of 4” letters or 8” letters for $29.95• In 5 different colors

• Also packets of 10 symbols or 10 numbers for purchase ex. ()”#:@ $ ?! for $9.99

• Plan to continue to develop more products

WHAT ARE OUR STARTUP COSTS?

• Start Up Costs: $42,000– Website– Equipment and Dyes– Organization Costs (Legal)

WHERE DOES THE REVENUE COME FROM?

Our figures are made using a conservative revenue model based on 1% penetration in Ohio of 802 schools in the first year using outsourcing.

Year 2 is same plan adding a machine for customization to replace any fall off from the previous year.

Year 3 continues growth using same model as Year 2

FINANCIAL PROJECTIONSYear 1 Year 2 Year 3

WHO’S OUR TEAM?• Rebecca: Sales• Gloria: Social Media Marketing• Danielle: Product Developer• Jess: Graphic Designer• Randall: Finance

ALPHA-MAGREMEMBER WE DON’T JUST SELL MAGNETS, WE SELL CREATIVITY,

SELF-EXPRESSION, AND FUN!

SO…

#WINNING

IS IT TOO MUCH FOR THE CUSTOMER?

• REPRESENTATIVES AT ALL 5 SCHOOLS SAID PRICES WERE REASONABLE

AND…

$20 for 18x11

$13 for 13x8.5