Ancillary Research Digipak

By Daniella cooper

Digipak Conventions

● A digipak is the packaging of a CD.

● The conventions of a digipak are;

Album title

Artist name

Artist logo

CD with the design on it

Lyric booklet, however not all artists include lyrics in the booklet and therefore may just be some comments from the artist, and/or may include pictures of the artist

● For our ancillary task, we will use these conventions as all the other artists that I have looked at have included all or most of the conventions used above and therefore if we do too, our ancillary task will look highly professional.

Ariana Grade My Everything Digipak

● The album work on the front of the album is very simple yet affective as it is just Ariana, however it goes well as it is very girly as it has a pink background. This suits the genre of music that she represents, which is pop/RnB as the image of her is in black and white, which are very RnB colours and then the pink for pop.

● The back of the album is also very simple, as it continues to use the colour pink. The writing for the track list on the back is in black, which is affective as the outfit that Ariana is wearing on the front is in black, therefore the album artwork clearly has a colour theme. It looks very simple and classic, which is what Ariana's personality is like in real life, she really likes the classical look and is always wearing the classical look eyeliner.

● Also on the back of her album is the barcode, which is what every album needs so that people can buy it. We should use this on our album as it looks very professional, even though our album is not real, we want our digipak to look as real and professional as possible.

● The CD on the inside of the digipak, is a picture from her single problem, which was the 1st single from her new album, which was very successful. The Cd is very basic, as again it goes with the colour scheme. I think that using a colour scheme for our digipak will be affective as it will relate to the genre that we choose, however that depends on the colours that we want to use.

● Not much has changed for the inside of Ariana Grande's digipak either as once again the colour scheme is pink. This looks like a very plain album digipak, so maybe we will make ours more interesting. It will be nice to have some sort of image inside the album cover as well, whereas Ariana has not done that with hers. Considering her target audience is teenage girls, she hasn't really made the album cover for teenagers. It is very classical and looks like it could be targeted at grandparents who like classical music. The picture of her at the front of the album is very provocative, and that is how we know it is aimed at a younger audience, more so teenage girls who have liked Ariana even before her singing career.

Rihanna Loud Digipak

● The art work for Rihanna's Loud album, is very red. This is because she had red hair, and therefore in this stage of her career decided to make her albums colour theme as red. Red is more of a colour related to urban R n B/pop artists, and this is what Rihanna is, therefore she has chosen a colour theme best suited to her genre.

● On the inside of the album, we can see that once again, it is filled with the colour red, she has even chosen a rose as the image on her CD. There is also loads of pictures of Rihanna throughout the digipak. Also, the Rihanna logo has been used on this album, which is where the R is shaped differently, this is a significant part of her album, as it establishes an importance to all her other albums but to also the people who buy it, because as soon as you see the log, you instantly know who it is.

Lady Gaga Artpop Digipak● Firstly, we can establish

that Lady Gaga's genre for this album is pop, as her album name is called Artpop. The art side to her album is that on the cover, she has different artistic images behind her. Also, throughout the album and its artwork, it tries to be artistic and quite creative. ● Firstly, we can establish that Lady Gaga's genre for this album is pop,

as her album name is called Artpop. The art side to her album is that on the cover, she has different artistic images behind her. She is known to be quite outrageous and this definatly shows throughout the digipak. Therefore, we have to make sure that for our digipak, that the art work is related to the character of the artist and also the genre of the artist.

● On the inside of the digipak, the outrageous artwork has calmed down. We can see that on one side, there is the tracklist of the album, which is written in pink and has a plain background of white, which is affective as it would have been too much.

● On the side where the CD is, there is a sort of optical illusion on the CD and the cover behind it, which is once again creative. There is also the image of lady Gaga, which is also on the front of the album.

● On the inside of the digipak, the outrageous artwork has calmed down. We can see that on one side, there is the tracklist of the album, which is written in pink and has a plain background of white, which is affective as it would have been too much.

Sam Smith The Lonely hour Digipak● Sam Smith's album cover is very

dark, and actually looks quite sad. The affect of him looking lonely is interesting, as his songs are quite sad, his image is that he's a man who has deep feelings and also, his album effectily is called the lonely hour.

The colour scheme therefore links to his personality as an artist, but also of his genre. His genre would be soul R n B. His lyrics have deep meanings.

● Sam Smith's album cover is very dark, and actually looks quite sad. The affect of him looking lonely is interesting, as his songs are quite sad, his image is that he's a man who has deep feelings and also, his album effectily is called the lonely hour.