Daniel stuerzebecher eccl s2_ecc2012
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MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 1
European Creative Cluster Lab
(ECCL)
European Cluster Conference 2012 Daniel Stürzebecher
20.04.2012
2
European Creative Industries Alliance
Expert Forum in Innovative Creative Industries Forum of 20 -25 Experts to discuss how industrial innovation policy can strengthen creative
industries in Europe
Aw
are
ne
ss r
ais
ing
Policy Learning Platform Platform for 20 members to jointly develop better policies through
peer review, twinning joint activities, etc.
Info
rmation s
erv
ice
an
d
guid
ance
Pilot Action I Pilot Action II Pilot Action III
Public-private
partnership on
better business
support
Public private
partnership on
better access to
finance
Public-private
partnership on
cluster
excellence and
cooperation
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 3
The European Creative Cluster Lab…
“…is a think tank and beta site for new approaches, instruments and processes for creative cluster management in creative and traditional industries in Europe.”
Key Message
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 4
Challenges
Creative Industries -
Area of increasing economic Importance
Creative Industries and
creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and
Innovative Practices in Cluster Aspect of
Organisations
1
2
3
European Creative Cluster Lab
New Collaboration
Approaches
btw. Creative Clusters
Social Media Lab,
Creative Camps
Cross Sectorial
Collaboration btw.
Creative and Traditional
Industries Clusters
Collaboration Pilots, Living
Labs
Managing Creativity and
Creative Teams
Trainings and coachings
Incubation, Innovation
and Creativity
Ministudies and new models
New Approaches for
Support to Creative
Industries
Mentoring,
Ambassador and
Training Schemes
Pilot Activities and
Implementation
Instruments and Tool
Boxes for Cluster
Management
Results
Impacts Main Objectives
Improving Cluster Management for Creative Industries
Fostering Inter Creative Cluster Cooperation and Cross-
sectorial Knowledge Spill-over - Regionally and Internationally
Development of New Creative Cluster Support for Creative
SME’s
1
2
3
Develop new Creative Industries related
Cluster Management Tools and Business Models 4
50 Cluster all over Europe
linked
Reaching Creative SME’s all
over Europe
10 Pilot Actions conducted:
- Cross sectorial
- International
- Social Community based
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 5
Creative Industries – Challenges
Challenges
Creative Industries -
Area of increasing economic Importance
Creative Industries and
creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and
Innovative Practices in Cluster Aspect of
Organisations
1
2
3
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 6
Challenges
Creative Industries -
Area of increasing economic Importance
Creative Industries and
creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and
Innovative Practices in Cluster Aspect of
Organisations
1
2
3
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 7
Challenges
Creative Industries -
Area of increasing economic Importance
Creative Industries and
creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and
Innovative Practices in Cluster Aspect of
Organisations
1
2
3
European Creative Cluster Lab
New Collaboration
Approaches
btw. Creative Clusters
Social Media Lab,
Creative Camps
Cross Sectorial
Collaboration btw.
Creative and Traditional
Industries Clusters
Collaboration Pilots, Living Labs
Managing Creativity and
Creative Teams
Trainings and coachings
Incubation, Innovation
and Creativity
Ministudies and new models
New Approaches
for Support to
Creative
Industries
Mentoring and
Training
Schemes
Pilot Activities
and
Implementation
Instruments and
Tool Boxes for
Cluster
Management
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 8
Challenges
Creative Industries -
Area of increasing economic Importance
Creative Industries and
creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and
Innovative Practices in Cluster Aspect of
Organisations
1
2
3
European Creative Cluster Lab
New Collaboration
Approaches
btw. Creative Clusters
Social Media Lab,
Creative Camps
Cross Sectorial
Collaboration btw.
Creative and Traditional
Industries Clusters
Collaboration Pilots, Living
Labs
Managing Creativity and
Creative Teams
Trainings and coachings
Incubation, Innovation
and Creativity
Ministudies and new models
New Approaches for
Support to Creative
Industries
Mentoring,
Ambassador and
Training Schemes
Pilot Activities and
Implementation
Instruments and Tool
Boxes for Cluster
Management
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 9
Challenges
Creative Industries -
Area of increasing economic Importance
Creative Industries and
creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and
Innovative Practices in Cluster Aspect of
Organisations
1
2
3
European Creative Cluster Lab
New Collaboration
Approaches
btw. Creative Clusters
Social Media Lab,
Creative Camps
Cross Sectorial
Collaboration btw.
Creative and Traditional
Industries Clusters
Collaboration Pilots, Living
Labs
Managing Creativity and
Creative Teams
Trainings and coachings
Incubation, Innovation
and Creativity
Ministudies and new models
New Approaches for
Support to Creative
Industries
Mentoring,
Ambassador and
Training Schemes
Pilot Activities and
Implementation
Instruments and Tool
Boxes for Cluster
Management
Results
Impacts Main Objectives
Improving Cluster Management for Creative Industries
Fostering Inter Creative Cluster Cooperation and Cross-
sectorial Knowledge Spill-over - Regionally and Internationally
Development of New Creative Cluster Support for Creative
SME’s
1
2
3
Develop new Creative Industries related
Cluster Management Tools and Business Models 4
50 Cluster all over Europe linked
Reaching Creative SME’s all
over Europe
10 Pilot Actions conducted:
- Cross sectorial
- International
- Social Community based
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 10
Challenges
Creative Industries -
Area of increasing economic Importance
Creative Industries and
creative- based Organisations are different in
managing Relationships and Production
Lack of Methods, Tools, Schemes and
Innovative Practices in Cluster Aspect of
Organisations
1
2
3
European Creative Cluster Lab
New Collaboration
Approaches
btw. Creative Clusters
Social Media Lab,
Creative Camps
Cross Sectorial
Collaboration btw.
Creative and Traditional
Industries Clusters
Collaboration Pilots, Living
Labs
Managing Creativity and
Creative Teams
Trainings and coachings
Incubation, Innovation
and Creativity
Ministudies and new models
New Approaches for
Support to Creative
Industries
Mentoring,
Ambassador and
Training Schemes
Pilot Activities and
Implementation
Instruments and Tool
Boxes for Cluster
Management
Results
Impacts Main Objectives
Improving Cluster Management for Creative Industries
Fostering Inter Creative Cluster Cooperation and Cross-
sectorial Knowledge Spill-over - Regionally and Internationally
Development of New Creative Cluster Support for Creative
SME’s
1
2
3
Develop new Creative Industries related
Cluster Management Tools and Business Models 4
50 Cluster all over Europe
linked
Reaching Creative SME’s all
over Europe
10 Pilot Actions conducted:
- Cross sectorial
- International
- Social Community based
European Creative Cluster Lab – Managing Networked Creativity to boost European Competitiveness Overview – Letters of Support
Contributor Multiplier
European Cluster
Managers‘ Club
EDU Cluster
kre(h)tiv Hannover
Stowarzyszenie Twórców
Grafiki Użytkowej
Region Lombardia Technologie- und
Marketinggesellschaft (TMG) University of Lille
Science and Technology
CSP –
Innovazione Nelle ICT
medien forum freiburg
Ad Artis SAR Art
Foundation
Popakademie Baden-
Württemberg
Coworking Stuttgart
InnoTrain IT
District of Creativity
Network
European Cluster
Collaboration Platform
Creative Zürich
ImMediaTe – Filas
City of Amsterdam – Economics
Affairs Department
Le Fresnoy, Studio national
des arts contemporains
SAR Marketing
Communication Association
Architecture, Engineering
and Design Stuttgart (aed)
Austria
Wirtschaftsservice
TACTICS
Milano Metropoli
Centrum Cybernetyki
Eurometropolis Lille-
Kortrijk-Tournai
University of Lille
Sciences Humaines
Baden-Württemberg:
Connected
Alternatywny Klaster
Informatyczny
Barcelona Activa Barcelona Design Centre
Clusterland
Oberösterreich
Mazowiecki Sojusz
Energetyczny
Mazovia Klaster ICT
Bristol City Council -
Economic Development
Ministry of Finance and
Economics; Baden-Württemberg
Generalitat of Catalunya
- Culture Department
Millenium Project
Cluster-Excellence.eu
Regions-of-Knowledge
European Interest Group of
Creativity and Innovation (EICI)
Cluster Creative Industries
Baden- Württemberg
City of Copenhagen
Tallinn City Enterprise
Board
ACCIÓ- Economic
Development Agency
OPTOKLASTER- Mazovian
Photonics Technology Cluster
National Endowment for Science,
Technology and the Arts (NESTA)
How to Grow (EDC)
Nord-Pas de Calais -
regional council
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 12
BE PART OF THE ECCL
AND CONTRIBUTE TO…
Pilots
Mini Studies
Creative Camps
Case Studies
Creative Cluster
Trainings
Cooperation
Projects
International Cluster
Matchmakings
Cluster Management
Staff Exchange
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 13
Man
agin
g N
etw
ork
ed C
reat
ivit
y to
Bo
ost
Eu
rop
ean
C
om
pet
itiv
enes
s
Social Media Lab,
Creative Camps
Collaboration
Pilots, Living
Labs
Ministudies and
new models
Formulating
Recommendations Outline
Outcomes Proof of concepts Proof of concepts
Project
Report/Greenbook
New Approaches
for Support to
Creative Industries
Project
Report/Greenbook
Instruments and
Tool Boxes
Constant Dissemination of concepts (e.g. Keynote TCI-Conference 2014)
Pil
ot
Ac
tivit
ies
an
d
Imp
lem
en
tati
on
Trainings and
coachings
Pil
ot
Ac
tivit
ies
an
d
Imp
lem
en
tati
on
Processing
Recommendations
ECCL – Tangible outcomes and results
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 14
ECCL as Pilot Case
The way we work in ECCL can be the blueprint for the way creative clusters
collaborate
MFG – Public Innovation Agency for ICT and Media © 19.04.2012, MFG Baden-Württemberg | 15
ECCL Target Groups
Target Groups
Indirect beneficiaries:
Direct benificaries
Creative Cluster initiatives participating in this Strand
SMEs in Clusters participating in this Strand
Creative and traditional clusters participating in the Call / all Strands
Supporter of ECCL/ Associated Partners to be
Relevant cluster initiatives identified via relevant European Initiatives and
projects:
• EICI – European Interest Group on Creativity and Innovation
• European Cluster Collaboration Platform
• European Cluster Managers’ Club
• European Cluster Observatory
• TCI – the global practitioners network for competitiveness, clusters and
innovation
8
900
25
~50
50
Other European Clusters and SMEs through spill overs and collaboration activities
linked 200