RECRUITING OPTIMIZATION SUMMIT 2015

The Rise of Recruiting OptimizationDaniel Chait

Henry Ford revolutionized the business world. In 1990, Ford Motor Company beat out the competition because it had the best process and best equipment.

But – it wasn’t about the people.It was about the tools, process, and machines.

In the late 1990’s / early 2000’s, at the heart of the dot-com boom, lots of companies went after the ‘internet search’ space. But this time, it wasn’t about who had the best process or the most money. It was about who had the best people.

Google set out to put talent acquisition at the forefront of itsstrategy.

Here’s the factory floor.

The Rise of Recruiting Optimization

The argument is over.

Talent is the biggest driver of success in an organization.

The Rise of Recruiting Optimization

But it’s not yet reality.

Today, we are forced to make hiring decisions based on gut feel, without data. It’s not realistic for companies to deliver on this

vision.

The Rise of Recruiting Optimization

The next phase is to build this new reality.

The Rise of Recruiting Optimization

It’s already happened outside of recruiting

Back in the days of Mad Men, the biggest brands in the world would base their entire marketing campaigns on hunches and gut-feels (and scotch).

There was no evidence-based decision making. No data.

This would be an unheard-of approach now.

Now, Marketing is:

Data-driven, process-oriented, predictable, trackable, and optimizable

The Rise of Recruiting Optimization

A VP of Marketing can go to a CEO and say,

“Give me 1 dollar, and I will produce $1.30. Here’s how.”

The Rise of Recruiting Optimization

In recruiting, such important decisions are made within a company (who to hire) without nearly the level of sophistication or information that other divisions have.

The Rise of Recruiting Optimization

Thought experiment: The Magic Button

What if your CEO had a magic button that guaranteed your next hire would be perfect?

How much would he spend to push it?

The Rise of Recruiting Optimization

The Rise of Recruiting Optimization

▸ Bridging chasm between vision and reality

▸ Companies understand -> now need to act

The Rise of Recruiting Optimization

In that world you will become:

▸ Data driven.

▸ Predictive.

▸ Planned.

▸ Evidence-based.

▸ Automated.

Greenhouse is building a platform to deliver on the promise of the straight

line from action to results.

So that you are fully empowered, strategic leaders.

I can’t wait to see what happens next!