DANIEL CARRANZA

NICK HARMON

ANDY MARTINEZ

OSCAR GARCIA

EVAN GOMEZ

http://www.youtube.com/watch?v=3Zd_khk6zXo

INTROWhy? We all have a common interest for this brand.

When? Adidas was founded in 1948 after Gebruder Dassler Schufabrik split into two companies, It’s a German sport’s clothes company.

Who? Founded by a Nazi guy named Adolf Dassler.

Audience- For everyone/ also has a separate department for athletes

http://www.adidas.com/us/

LOGOSThorough testing of products to ensure maximum potential for athletes

Affordable and high quality materials

Popular in western hemisphere Professional athletes wear Adidas so it must be a good product

Made a deal with the NBA for their shoes

First shoe company to make a shoe with a microprocessor

http://www.adidas.com/us/sale/_/N-1z13y2p

PATHOSThey look awesome!

Celebrities wear them!

They are affordable!

There’s many different styles!

Not just shoes but clothing and athletic gear as well!

ETHOSAdidas is a well known brand.

Adidas products are popular all over the world.

Professional athletes and teams wear Adidas.

They are the official NBA clothing provider.

Many celebrities put their name on the line when supporting Adidas.

http://www.youtube.com/watch?v=hYCb2ZcGnIA