Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013

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Build for speed How to prototype and test any product in 5 days @dburka / @jakek

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Transcript of Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013

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Build for speedHow to prototype and test any product in 5 days

@dburka / @jakek

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1986

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$199

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$4

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Sat Sun

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$4 + 48 hrs

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Rent before you buy

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Build

Learn

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Start with a bad idea

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Waste time building

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No going back

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Inconclusive results

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Product in the wild

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Next shiny idea

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Build

Learn

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Days 1-3

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Days 1-3 Day 4

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Days 1-3 Day 4

Day 5

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Days 1-3 Day 4

Day 5

5-day design sprint

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Fantastic

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DAY 1

Create time pressure

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FM T W T

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FM T W T

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M T W T!!!!!5 user studies

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M T W T!!!!!5 user studies

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DAY 1 Get the right people in the room

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Designer Engineer

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Investor CFOFounder/CEO

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COO Customer support Marketing

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How do you sell coffee beans?

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Normal humans don’t get it

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What do you suggest?

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How do you make coffee at home?

What do you suggest?

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DAY 2 Find more than 1 solution

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No group brainstorms

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10+ solutions

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DAY 3 Voting is better than talking

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No design-by-committee

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Weighted voting

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Weighted voting

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Weighted voting

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Recreatecafé

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Storytelling

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“How do you brew?”

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Which one?

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BATTLEROYALE

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DAY 4 Prototype

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Not enough time!

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Keynotopia

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DAY 5 Research

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5x

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Data without launching!

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BATTLE ROYALE

Recreate cafe Storytelling “How do you brew?”

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Recreate cafe Storytelling “How do you brew?”

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Dodged a bullet.

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Recreate cafe Storytelling “How do you brew?”

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Recreate cafe Storytelling “How do you brew?”

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Recreate cafe Storytelling “How do you brew?”

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Recreate cafe Storytelling “How do you brew?”

Risks paid off

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Confidence

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Build

Learn

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2x

Launched

Growth2x

Time on site

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That’s just a website.

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iOS & Android

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Expert users?

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Investors

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Wood workers

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Geneticists

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Farmers

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Doctors

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Startup founders

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Architecture Enterprise cloud

Healthcare Fitness

Personal finance Investing

Food retail Custom-made goods

Car sharing Email

Online marketplace Legal documents

Genomics Discount coupons

Education Robotics

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Create time pressure

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Create time pressure Prototype

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Create time pressure Prototype

Quick research

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Ship early, ship often

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Ship early, ship often

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Ship early, ship often

Learn early, learn often

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bit.ly/designsprint

@dburka / @jakek

Go forth and prototype