Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
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Transcript of Daniel Burka/Jake Knapp, Build for Speed, WarmGun 2013
Build for speedHow to prototype and test any product in 5 days
@dburka / @jakek
1986
$199
$4
Sat Sun
$4 + 48 hrs
Rent before you buy
Build
Learn
Start with a bad idea
Waste time building
No going back
Inconclusive results
Product in the wild
Next shiny idea
Build
Learn
Days 1-3
Days 1-3 Day 4
Days 1-3 Day 4
Day 5
Days 1-3 Day 4
Day 5
5-day design sprint
Fantastic
DAY 1
Create time pressure
FM T W T
FM T W T
M T W T!!!!!5 user studies
M T W T!!!!!5 user studies
DAY 1 Get the right people in the room
Designer Engineer
Investor CFOFounder/CEO
COO Customer support Marketing
How do you sell coffee beans?
Normal humans don’t get it
What do you suggest?
How do you make coffee at home?
What do you suggest?
DAY 2 Find more than 1 solution
No group brainstorms
10+ solutions
DAY 3 Voting is better than talking
No design-by-committee
Weighted voting
Weighted voting
Weighted voting
Recreatecafé
Storytelling
“How do you brew?”
Which one?
BATTLEROYALE
DAY 4 Prototype
Not enough time!
Keynotopia
DAY 5 Research
5x
Data without launching!
BATTLE ROYALE
Recreate cafe Storytelling “How do you brew?”
Recreate cafe Storytelling “How do you brew?”
Dodged a bullet.
Recreate cafe Storytelling “How do you brew?”
Recreate cafe Storytelling “How do you brew?”
Recreate cafe Storytelling “How do you brew?”
Recreate cafe Storytelling “How do you brew?”
Risks paid off
Confidence
Build
Learn
2x
Launched
Growth2x
Time on site
That’s just a website.
iOS & Android
Expert users?
Investors
Wood workers
Geneticists
Farmers
Doctors
Startup founders
Architecture Enterprise cloud
Healthcare Fitness
Personal finance Investing
Food retail Custom-made goods
Car sharing Email
Online marketplace Legal documents
Genomics Discount coupons
Education Robotics
Create time pressure
Create time pressure Prototype
Create time pressure Prototype
Quick research
Ship early, ship often
Ship early, ship often
Ship early, ship often
Learn early, learn often
bit.ly/designsprint
@dburka / @jakek
Go forth and prototype