Press Release

KUBANA Festival and dance4life: Breaking Stereotypes29-31 July 2011

Taman Peninsula28 July 2011, Moscow

One of Russia’s largest music festivals, KUBANA-2011, and the dance4life international youth project join together to break stereotypes!

Dance4life and KUBANA together are disproving the view that music festivals are not a place for healthy behavior or health education, and that they are boring topics not fit for a place of relaxation.

This is not the first time that dance4life-Russia has worked with organizers of major events, and they know how to use flash mobs, trivia quizzes, body art, etc. to get people of all ages and social statuses interested in learning more about HIV, tuberculosis and sexual transmitted illnesses.

Asia Sidko, a volunteer from Moscow: “I look forward to working at the KUBANA festival and sharing all our useful and interesting information with festival attendees! I know we’ll have a great time! I hope that our lively team will be able to capture everyone’s attention – we’ve done it before – and get them to take responsibility for their health and join the fight against HIV.”

By teaming up with dance4life, KUBANA is showing that open-air music festivals can be both entertaining and healthy places, where attendees can learn current and up-to-date tips on how to stay healthy.

Ilya Ostrovski, the festival’s producer and General Director of STROVA-media: “I have known about dance4life’s work for a long time, since 2005, when the project first came to Russia. They do important work, and we are more than happy to support them! In fact, both the musicians and festival-goers are also supporting the campaign, as 50 rubles from every ticket sold to the Night Stage will go towards dance4life’s expansion throughout Russia.”

dance4life uses innovative and fresh approaches by working through youth culture to deliver information on preventative behaviors. Dance4life’s popularity is not just a trendy social fad, but a real opportunity to draw attention to health issues and stop the spread of HIV.

Many celebrities support dance4life’s work – DJ Tiesto, DJ Fedde le Grand, top Russian artist DJ FEEL, singer-actor Aleksey Vorobyev, supermodel Doutzen Kroes, TV journalist Vladimir Pozner, producer-actress Katerina Von Gechmen-Valdek, hockey player Pavel Datsyuk, and many others. More information on the campaign can be found at www.dance4life.ruKUBANA is Russia’s only festival that is part of the European Festival Association. Night Stage KUBANA consists of three different open-air concept-parties featuring: Infected Mushroom and SKAZI, special guests, Grammy-winning legendary performers the RAMONES with their project Marky Ramone’s Blitzkrieg, the best Russian DJ’s, and one of the most intriguing and well-known artists of the independent music scene, Dolphin. KUBANA – three days of sunshine, sea breezes, warm waters, love, and music! www.kubana.com

PR-Director, dance4lifeRussia: Yulia Koval-MolodtsovaRussia ● 125367 Moscow ● Polesskiy Proezd, 16, Str. 1, Office 324T/F +7 (495) 276 11 23, Mobile +7 (962) 928 13 69 ● pr@focus-media.ru, www . focus - media . ru www . dance 4 life . ru