Dana Oshiro Resume
2
The Tao of D To ensure that the best content, products and ideas bubble up regardless of the platform. Highlights • Managed content and editorial strategies for Heroku, Salesforce and Tokoni • Guided 200+ sites (9to5Mac, Phandroid etc.) in raising collective monthly uniques from 33 to 120M in 2 yrs • Led publisher and event partnerships with Samsung, Sony, Toshiba and Intel • Established PR, marketing and event programs for Code for America, Heroku and inPowered • Co-managed a $20M ad budget for 22 Ministries as the Corporate Comms Officer for the Province of BC • Published by The Next Web, Mashable, ReadWrite, Silicon Valley Watcher and the New York Times SENIOR MARkETING MANAGER, COdE fOR AMERICA [MAY 2013 – CURRENT] • Managed the content and creation of the organizations website [Launch feb 2014]; • Owned developer, city and startup recruiting across the organization; • Established core marketing infrastructure including first recruitment budgets and event calendars; and, • Created collateral and byline articles for government, open source and general tech audiences. MARkETING & CONTENT STRATEGIST, SELf-EMPLOYEd [SEPTEMBER 2007 – MAY 2013] CLIENTS: Salesforce, Heroku, Respectance, StyleMob, Tokoni, MyThings and Alter.net • Created content strategy, product launch and crisis communications plans; • Produced content and editorial for developer, business, consumer and sales audiences; • Led teams of community managers and editors to drive leads and member acquisition; and, • Mentored marketing teams on blogger relations, community infrastructure and content management. SENIOR MANAGER Of MEdIA ANALYSIS & PUBLISHING STRATEGY, INPOWEREd [MAR 2010 - fEB 2013] • Increased network-wide traffic by 400% for 200 sites including Phandroid, MacRumors and 9to5Mac; • Built network-wide strategy for blogs, social media, events and direct mail; • Brokered network exclusives with brands like Sony, Samsung, Toshiba and Intel; and, • Spoke at TEdxSLO, Social Media Marketing Conference, San fran Music Tech and CES. LEAd STARTUP CHANNEL WRITER, REAdWRITEWEB [JUN 2009 – APR 2010] • Lead the ReadWriteStart Channel writing on launches, negotiation tactics, marketing and venture capital; and, • Created channel features, editorial strategies, and engagement tactics. Experience [email protected] 415.830.2968 LINKEDIN.COM/IN/DANAOSHIRO @DANAOSHIRO DANAOSHIRO.COM DANA OSHIRO
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Transcript of Dana Oshiro Resume
The Tao of DTo ensure that the best content, products and ideas bubble up regardless of the platform.
Highlights• Managed content and editorial strategies for Heroku, Salesforce and Tokoni
• Guided 200+ sites (9to5Mac, Phandroid etc.) in raising collective monthly uniques from 33 to 120M in 2 yrs
• Led publisher and event partnerships with Samsung, Sony, Toshiba and Intel
• Established PR, marketing and event programs for Code for America, Heroku and inPowered
• Co-managed a $20M ad budget for 22 Ministries as the Corporate Comms Officer for the Province of BC
• Published by The Next Web, Mashable, ReadWrite, Silicon Valley Watcher and the New York Times
SENIOR MARkETING MANAGER, COdE fOR AMERICA[MAY 2013 – CURRENT]• Managed the content and creation of the organizations website [Launch feb 2014]; • Owned developer, city and startup recruiting across the organization; • Established core marketing infrastructure including first recruitment budgets and event calendars; and,• Created collateral and byline articles for government, open source and general tech audiences.
MARkETING & CONTENT STRATEGIST, SELf-EMPLOYEd[SEPTEMBER 2007 – MAY 2013]CLIENTS: Salesforce, Heroku, Respectance, StyleMob, Tokoni, MyThings and Alter.net• Created content strategy, product launch and crisis communications plans; • Produced content and editorial for developer, business, consumer and sales audiences; • Led teams of community managers and editors to drive leads and member acquisition; and, • Mentored marketing teams on blogger relations, community infrastructure and content management.
SENIOR MANAGER Of MEdIA ANALYSIS & PUBLISHING STRATEGY, INPOWEREd[MAR 2010 - fEB 2013]• Increased network-wide traffic by 400% for 200 sites including Phandroid, MacRumors and 9to5Mac; • Built network-wide strategy for blogs, social media, events and direct mail; • Brokered network exclusives with brands like Sony, Samsung, Toshiba and Intel; and, • Spoke at TEdxSLO, Social Media Marketing Conference, San fran Music Tech and CES.
LEAd STARTUP CHANNEL WRITER, REAdWRITEWEB [JUN 2009 – APR 2010] • Lead the ReadWriteStart Channel writing on launches, negotiation tactics, marketing and venture capital; and,• Created channel features, editorial strategies, and engagement tactics.
Experience
415.830.2968
LINKEDIN.COM/IN/DANAOSHIRO
@DANAOSHIRO
DANAOSHIRO.COM
DANA OSHIRO
• Assc. fundraising Professionals 2004• Women’s Congressional School 2003• PR diploma, kwantlen College 2003• BA Literature, University of Victoria 1999
• Toastmasters Sf (Toastbusters)• Social Media Club• Super Happy dev House
• Advisor, Converge Labs [current]• SV Advisory to the White House Office of Engagement [current]• Social Media Committee, IAB [Jul 2012 - May 2013]• fundraising Chair, Intrepid Theatre [Sept - May 2006]• Mentorship Chair, IABC, [Sept - Apr 2004]
MARkETING & AUdIENCE ACQUISITION STRATEGIST, SELf-EMPLOYEd [SEPT 2007- MAR 2010]Clients: Respectance, StyleMob, Tokoni and MyThings, Alternet, SOS Children’s Village and Sf Neighborhood Newspaper Association.• Produced plans on member acquisition, media relations and community.
MARkETING dIRECTOR, fIxYA.COM [AUG 2008 – APR 2009]• Grew traffic and engagement towards Series B through media relations and event relations; and,• Created editorial calendar including user features, reviews and how-tos.
MANAGER Of MEdIA RELATIONS ANd EVENT MARkETING, BREAST CANCER fUNd [MAY 2006 – MAY 2007]• Established the organization’s first social media presences and plan;• Owned marketing for the organization’s events, member drives and fundraising campaigns; and,• Successfully advocated to enact Senate Bill 1379 - the country’s first state-wide biomonitoring program.
PUBLIC AffAIRS OffICER, PROVINCE Of BC [MAR 2005 – MAY 2006]• Wrote speeches for BC’s Premier and the Ministers of Childcare, family development and finance; • Co-managed more than $20 million dollars in ad products and requests for the BC provincial gov’t;• Co-wrote the BC Provincial government’s graphic identity and branding policy; and,• Managed and wrote tv, radio, web and print campaigns for 22 Ministry departments.
MANAGER Of COMMUNICATIONS, VICTORIA COOL AId SOCIETY [APR 2004 – fEB 2005]• Researched, developed and implemented company-wide communications plans;• Co-organized the region’s first Homeless Count including recruiting 200+ high profile political participants;• Owned media relations including groundbreakings, launches and political scrum; and,• Established an anti-poverty coalition alongside the United Way, Mustard Seed food Bank and Salvation Army.
• The Next Web http://thenextweb.com/author/danao/• ReadWrite http://readwriteweb.com/archives/author/dana-oshiro.php• Mashable http://mashable.com/author/dana-oshiro/ • The New York Times http://nyti.ms/lNA6QE• Silicon Valley Watcher http://bit.ly/9Oo17R • BlogWorld Editorial http://bit.ly/msYhhW
415.830.2968
LINKEDIN.COM/IN/DANAOSHIRO
@DANAOSHIRO
DANAOSHIRO.COM
DANA OSHIRO
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