Dan Rubin, All of This Has Happened Before
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Transcript of Dan Rubin, All of This Has Happened Before
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All of ThisHas Happened Before…DIBI 2012, Newcastle upon Tyne, The NorthDan Rubin / @danrubin
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Prelude
We Begin With a Rant
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We don’t try hard enough.
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Why isn’t everyone using CSS3?
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Too many excuses, not enough do.
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Compromise is a convenient excuse.
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Constraints are good...
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...but not as an excuse to set lesser goals.
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Doing things the “old way”,
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Resistance to change,
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and dangerous words like:
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“But”
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“Should”
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“Just”
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Not affording enough time.
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Are we doomed to repeat our mistakes?
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Act I
We’ve Seen This Before
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Web Standards
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People still fight the idea.
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Accessibility
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Is treated as a pariah.
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Usability
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Seriously?
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Seemingly logical things to do.
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Why?
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It’s all down to how we think.
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De Bono’sSix Thinking Hats
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White
Black
Green
Red
Yellow
Blue
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Focus on changing the thought process.
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End of Act I
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Act II
Defining Failure
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Why do we view mistakes as bad things?
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1. Lack of success2. The omission of expected
or required action3. The action or state of not
functioning
fail·ure
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Language defines how we perceive the world.
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Fail Experimentvs.
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Mistake Tryvs.
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Failure comes from trying.
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How do you define failure?
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Personal Experience
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End of Act II
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Act III
Some Suggestions
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This first one is important:
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It’s our responsibility to know our job better than our clients do.
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It’s our responsibility to know our job better than our bosses do.
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Use R&Dto enable experiments.
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Use mini-projects as case studies.
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Let people fill in the blanks.
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Not every problem can be solved.
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Find every opportunity to improve something.
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Your mission: Try one thing this week.
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Thank you!@danrubin / danrubin.is
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