DesignDan

aejmcAUGUST 2010DENVER

Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy

QThe type-

face Goudy was cre-ated in 1916 by Frederic W.

Goudy. The font was made for the American Type Founders as an

old-style serif typeface. Today, Goudy is used as a text typeface for Harper’s Magazine, as well as the official typeface for Emory University in Atlanta, Georgia. Goudy is known for a few distinct charac-teristics, including the diamond-shaped

dots on the lower-case j and i. Goudy also features a distinct capital Q, which

looks calligraphic opposed to other letters. Rounded serifs on cer-

tain glyphs also suggest Goudy has a Venetian influence.

Not only were the UConn Huskies undefeated, they beat every team by double digits, a first in NCAA Women’s Bas-ketball history. This graph shows their 5 biggest blow-outs this season by point margin.

Season average 30.5 Points

A Season of Big Wins

Nov. 25 @ BYU

Dec. 18 Washington

Jan. 17 Syracuse

Feb. 15 Pittsburgh

Dec. 19 N. Colorado

109-51

107-53

95-42

96-47

85-40

58 Pts.

54 Pts.

53 Pts.

49 Pts.

45 Pts.

Source: Yahoo! Sports

Portfolio

Logos

Typography Brochures

Infographics

Rickershauser’s

aejmcAUGUST 2010DENVER

aejmcAUGUST 2010DENVER

Logo DesignThis logo was created for a logo competition for the Association for Education in Journalism and Mass Communication’s Summer Convention.

Logo DesignThis logo was created for the Adopt-a-

Student program, a program that partners sponsers from the United States with a

student from South Africa.

SOUTH AFRICA SOUTH AFRICA

Not only were the UConn Huskies undefeated, they beat every team by double digits, a first in NCAA Wketball history. This graph shows their 5 biggest blow-outs this season by point margin.

A Season of Big Win

Nov. 25 @ BYU

Dec. 18 Washington

Jan. 17 Syracuse

Feb. 15 Pittsburgh

Dec. 19 N. Colorado

107-53

96-47

85-40

Infographics

e the UConn Huskies undefeated, they beat every team by double digits, a first in NCAA Women’s Bas-

This graph shows their 5 biggest blow-outs

Season average 30.5 Points

A Season of Big Wins

109-51

107-53

95-42

96-47

85-40

58 Pts.

54 Pts.

53 Pts.

49 Pts.

45 Pts.

Source: Yahoo! Sports

This infographic was created to highlight a unique aspect of NCAA Womens basketball team’s historic 08-09 season.

InfographicsThis infographic was created to convey statistics about online shopping in an interesting way.

Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy

QT h e

typeface Goudy was created in 1916 by Frederic

W. Goudy. The font was made for the American Type Founders as an

old-style serif typeface. Today, Goudy is used as a text typeface for Harper’s Maga-zine, as well as the official typeface for Em-ory University in Atlanta, Georgia. Goudy is known for a few distinct characteristics, including the diamond-shaped dots on the lower-case j and i. Goudy also features a dis-

tinct capital Q, which looks calligraphic opposed to other letters. Rounded

serifs on certain glyphs also sug-gest Goudy has a Vene-

tian influence.

Typography

Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy Goudy

QT h e

typeface Goudy was created in 1916 by Frederic

W. Goudy. The font was made for the American Type Founders as an

old-style serif typeface. Today, Goudy is used as a text typeface for Harper’s Maga-zine, as well as the official typeface for Em-ory University in Atlanta, Georgia. Goudy is known for a few distinct characteristics, including the diamond-shaped dots on the lower-case j and i. Goudy also features a dis-

tinct capital Q, which looks calligraphic opposed to other letters. Rounded

serifs on certain glyphs also sug-gest Goudy has a Vene-

tian influence.

This design assignment was created to highlight a unique character of a particular type-face.

Brochure Design by Dan Rickershauser

Checks/money orders can be made payable to Elon University/AAASE. *Arrangements can be made for cash payments.

Become aSponsor!

WhySponsor?

• While South Africa is regarded as the economic powerhouse of Africa, the effects of segregationist policies of the Apartheid have had lingering effects.

• Unemployment in South Africa nears 25 percent. These numbers are significantly higher in townships like Alexandra, where the Ekukhanyisweni Primary School is located.

• The Adopt-a-Student program was developed with community partners in South Africa that Elon University has built close relationships with.

For More Information on the Adopt-a-Student Program or other service projects in South Africa, e-mail Dr. Prudence Layne at playne@elon.edu or call her office at (336) 278-5618.

You can also visit the program’s blog at http://idd.elon.edu/sasa for further details.

Adopt-a-StudentElon University

2338 Campus Box,Elon, NC 27244

Alexandra

You’re donation is guaranteed to make it to the right hands, and make a big difference in a child’s life.

Brochures

Brochure Design by Dan Rickershauser

SOUTH AFRICA

Checks/money orders can be made payable to Elon University/AAASE. *Arrangements can be made for cash payments.

Become aSponsor!

For More Information on the Adopt-a-Student Program or other service projects in South Africa, e-mail Dr. Prudence Layne at playne@elon.edu or call her office at (336) 278-5618.

You can also visit the program’s blog at http://idd.elon.edu/sasa for further details.

Adopt-a-StudentElon University

2338 Campus Box,Elon, NC 27244

You’re donation is guaranteed to make it to the right hands, and make a big difference in a child’s life.

This brochure was created for the Adopt-a-Student program to be handed our for potential sponsers.

Brochures

The Adopt-a-Student program is one of the service projects Elon students engage in as part of the winter-term study abroad trip to South Africa.

The program was founded in January 2008 by Elon English professor Dr. Prudence Layne as part of the Global Links Library and Literacy Campaign.

The adopt-a-student program matches up a student of the Ekukhanyisweni Primary School in Alexandra, South Africa with a sponsor from the United States who agrees to fund the student’s educational costs for one year.

Sponsorship of each student is $40 U.S. dollars (Rand 280). The money goes towards the student’s school fees (Rand 100), school supplies and a school and gym uniform.

Working with the principal and teachers at the school, students who show academic promise, whose families are experiencing financial difficulties, and students in the higher grades are given priority.

The Ekukhanyisweni Primary School, opened in January of 2007, takes its name from the Zulu word, meaning “place of light.”

The school currently educates students aged pre-kindergarten to junior high school.

More than 1,050 students attend the Ekukhanyisweni Primary School. With only 25 teachers, resources at the school can be strained.

In 2008, enough money was raised to adopt 73 students, surpassing the goal of 25 students.

In 2009, 155 Students were sponsored, more than double the number of students sponsored the previous year.

About Us

“Place of Light”

This brochure was created for the Adopt-a-Student program to be handed our for potential sponsers.

“This day will go down in school history ... We are extremely grateful

for all you’ve done.”

Headmistress Helen Mabonela, on the opening day of the library

The Ekukhanyisweni Primary School, opened in January of 2007, takes its name from the Zulu word, meaning “place of light.”

The school currently educates students aged pre-kindergarten to junior high school.

More than 1,050 students attend the Ekukhanyisweni Primary School. With only 25 teachers, resources at the school can be strained.

In 2008, enough money was raised to adopt 73 students, surpassing the goal of 25 students.

In 2009, 155 Students were sponsored, more than double the number of students sponsored the previous year.

• In January of 2009, the Ekukhanyisweni Primary School library was opened.

• Daniel and Laurel Woods of the Tennessee-based Sapphire Foundation

donated most of the books and software to get the library operating.

• The opening of the library is another part of the Global Links Library & Literacy Campaign to help improve literacy and the love of reading; foster cross-cultural understanding; and to

provide students to create and share original artistic pieces, such as poetry,

fiction, non-fiction, and other original work of art.

Ekukhanyisweni School Library

“Place of Light”