Dan Becker Portfolio 2015_hr
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Transcript of Dan Becker Portfolio 2015_hr
Volvo cars have always had a perception of being some of the safest on the road. With this in mind i combined this brand association with imagery that emphasised this value, whilst illustrating the attractive profile of the car. A clean background maintained the focus on the car and its surrounding safety bubble.
press aDvertisement
Find out more. www.volvocars.com
The aim of this packaging design was to make Jackson Ranch’s wines stand out from the crowd. the brief was to create a design that was unique and eye-catching. I based elements of the design around the five pointed star, a strong link to its origins in the USA. I used bold colours and silver foiling to create a label unlike anything else on the market.
wine bottle branDing
Journey Magazine was initiated by Lifestyle Ford as a brand awareness project. This publication combines beautiful photography with striking typographic elements and vivid colours. This first issue was delivered to over 70,000 households in Kent and Sussex.
automotive magazine
Summer of even more!
offers that will really make your summer come alive!
JOURNEYGet up to
£2,000for your old car with scrappaGe*
*terms & conditions apply
The magazine from LifeSTyLe fordiSSue 1: Summer 2014
advanced TechnoLogySee how ford’s acclaimed technology could improve your driving experience.
order your 64 PLaTe noW!
save up to
£3,818 on selected new fords^
^when financed with ford credit
This page shows inside spreads of the magazine.
automotive magazine continueD
ooZES
FRoM £14,995^
FoRd ecoSport RANGEThe new Ford EcoSport is smart, capable, powerful and fuel-efficient. Featuring SyNC with Applink, a technology that enables you to access your smartphone’s apps on the move, it’s an entirely new type of SUV: a Smart Utility Vehicle.
autoexpress.co.uk
STAR QUALITY up to
62.4 mpgcomBined fuel consumptionapplies to 1.5tdci 91ps
optional
SYNcwith applink and
emerGency assistance
ecoSport TITANIUM 1.5 112PS 16” alloy wheels Keyless entry with Ford Power Start Button Electric front and rear windows
From £14,995^ £97.81 a month^
ecoSport TITANIUM X-PACK 1.5 TdCI 90PS
17” alloy wheels Cruise control Radio/Cd with USB connection
From £17,495^ From £105.36 a month^
IconIc Led dAy runnInG LIGhtS
with
KEYlESS ENtRY
for convenience
* Specification varies depending on model. ^When financed with Ford Credit, includes deposit contribution. See inside back cover for full terms and conditions.
12
FRoM £21,495^
FoRd S-mAX RANGENot only does the Ford S-MAX exude sophistication and luxury, it also has practicality at its core. With seven seats and front and rear parking sensors as standard, the S-MAX is the ideal car for you and your family.
carBuyer.co.uk
S-mAX ZETEC 1.6 160PS 5dR 16” alloy wheels dual-zone Electronic Automatic Temperature Control Front & rear park assist Sport-style seats with driver’s manual adjustable
lumbar support
S-mAX TITANIUM 2.0 TdCI 140PS 5dR Auto headlights and rain-sensing wipers lEd daytime running lights Sony dAB audio system & USB connectivity Solar reflect windshield
From £21,495^ £277.09 a month^
From £24,340^ £238.58 a month^
Brilliant PeoPle Carrier
LuXury, SAFety And eFFIcIency*
Bluetooth Voice Control
Alcantara and Napoli leather trim
Rear-view camera
Blind Spot Information System
lane departure Warning
ADVANcEDSAFEtY
FEAtuRESacross the ranGe
* Specification varies depending on model. Features may be cost options. ^When financed with Ford Credit, includes deposit contribution. See inside back cover for full terms and conditions.
SAVE £1,615off the mrrp^
SAVE £1,505
off the mrrp^
24 25
Logo design and flyer for a Kent-based IT solutions company. The logo progressed through many development stages before the final version was presented. negative space is used to incorporate a cursor, a symbol that represents both the IT sector and the experience of searching, and finding the right IT solution for the customer.
logo Design anD flyer
AFFORDABLE COMPUTER REPAIR IN KENTDO YOU NEED A LOCAL AND RELIABLE COMPUTER SERVICE THAT WILL COME TO YOUR HOME AT THE WEEKEND FOR NO EXTRA COST?
SEEK THIS GEEK OFFERS AN AFFORDABLE, LOCAL AND PERSONALISED SERVICE FOR HOUSEHOLDS ACROSS KENT.
SERVICES INCLUDE:
> COMPUTER & LAPTOP REPAIR
> SYSTEM UPGRADES
> BROADBAND INSTALLATION
> HOME NETWORKING
> AND MORE...
OPENING HOURS:
MON – FRI: 7PM – 10PM SAT: 10AM – 8PMSUN: 10AM – 5PM
RATES:
CALL OUT: NO CHARGEFIRST HOUR: £35SECOND HOUR ONWARDS: £20MAXIMUM CHARGE: £95
No Fix No Fee
CONTACT A GEEK TODAY:Tel: 07912 436721 Email: [email protected]
www.seekthisgeek.co.uk
Scan with your smart phone to fi nd out more
Seekthisgeek recommend DesignedByDaniel.co.uk for your graphic design needs.
PROMOTION
Imagine, if you can, a group of nomadictribespeople, digging a deep pit in a slope inthe ground, lugging piles of rocks into the pit,
then burning large amounts of wood for aboutsix to eight hours, letting the smoke out andthen enjoying the residual heat for the next 12hours. This was, believe it or not, the origin ofthe sauna, which was used not only to warmthe body, but also to cleanse the mind,rejuvenate and refresh the spirit.
The history of steam bathing can be tracedback as far as the ancient Greeks. It wassubsequently adopted by the Romans, and inTurkey the steam bath or “hamam” hassurvived thousands of years. The practicespread into Europe but in early days thepopularity of steam baths was limited by thetechnical problems of regulating thetemperature. Today, though, developments insteam generating technology have made itpossible to install steam baths and now steam
SAUNAS ANDSTEAM ROOMSBY DRÖM UK
showers almost anywhere at a reasonable cost.Today’s sauna rooms and steam rooms bear
little or no resemblance to those early “designs”but the concept remains the same: water andwarmth are the basis for life, and bathing in asauna or steam room is now considered anormal, regular part of many people’s routine.The health and relaxation benefits are welldocumented and people flock to spas,boutique hotels and health clubs to enjoythese. In design terms, the sauna in particularhas come a long way – no longer a woodenbox, almost any shape, size, colour or finish ispossible, and in keeping with today’s trend foropenness and spaciousness, the framelessglass frontage has become very popular.
Sauna rooms have a new dimension onceyou rid yourself of the wooden box mentality –clad the exterior in large format tiles, create aninteresting interior with blonde and dark woodfor contrast and place a mosaic mural on the
Main Image: Sauna & steam rooms with frameless glassRight: Sauna rooms have a new dimension once you rid yourself of the wooden boxmentality – clad the exterior in large format tiles, create an interesting interiorwith blonde and dark wood for contrast and place a mosaic mural onthe wall for an exciting bathroom finish.
wall for anexciting bathroom finish.
At Dröm UK, we are continuously beingasked to design new and unusual saunas andsteam rooms and no doubt, technologypermitting, there will always be the opportunityto go one better! Watch this space.
Dröm UK01932 355655www.dromuk.com
this piece was commissioned by dröm to create a visually stimulating advertisement/advertorial design for a world-renowned interior design magazine. I liaised between Drom and the publishers to ensure the design was in keeping with both the client brief and the upmarket appeal of the magazine.
aDvertorial
This sophisticated responsive design was aimed at maximising the conversion rate of enquiries at a local group of Mazda dealerships. The high proportion of customers using mobile devices required a redirection of the brand’s marketing communications to ensure all customers could view the content.
responsive email campaign
your first online order
25% offspecial offer
Join now
Welcome to the Pure way.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor.
Organic gourmet meals for your healthy baby
stages Menu contact us sign inabout us delivery
your first online order
25% offspecial offer
Join now
Welcome to the Pure way.Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Sed ut perspiciatis unde omnis iste natus error sit voluptatem accusantium doloremque laudantium, totam rem aperiam, eaque ipsa quae ab illo inventore veritatis et quasi architecto beatae vitae dicta sunt explicabo. Nemo enim ipsam voluptatem quia voluptas sit aspernatur aut odit aut fugit, sed quia consequuntur magni dolores eos qui ratione voluptatem sequi nesciunt. Neque porro quisquam est, qui dolorem ipsum quia dolor.
Organic gourmet meals for your healthy baby
stages Menu contact us sign inabout us delivery
Responsive website designed for Pure Baby Food, a business start-up, promoting healthy, homemade food for babies. A mobile and desktop-friendly website was essential due to a high proportion of consumers making purchases on various devices.
responsive website Design + branDing
lifestyle europe automotive app. this redesign of the corporate app for iPhone, helped to reflect the new branding of the company and provide customers with easy vehicle search, valuation and comparison features. The app helped to increase traffic to the company website, the main source of enquiry.
iphone app
Pinnacle Heating Solutions LtdRingwood, Church Walk, Wilmington, Kent DA2 7ELTel: 0800 5677145 Email: [email protected]
Company Registration No. 5729864. 222245
www.pinnacleheatingsolutions.co.uk
Pinnacle Heating Solutions LtdRingwood, Church Walk, Wilmington, Kent DA2 7ELTel: 0800 567 7145 Email: [email protected]
Company Registration No. 5729864. 222245
www.pinnacleheatingsolutions.co.uk
With compliments
logo and stationery designed for an engineering company. in a competitive marketplace, I wanted to give the brand an eye-catching, intelligently designed and memorable logo. the shift of the dot of the ‘i’ to become the degree symbol next to the red ‘C’ is a clever play on the symbolism of the various characters of the company name.
branDing
Closed gate fold booklet for Lifestyle Ford, promoting the dealer’s 63-plate new car offers. 75,000 brochures were printed and delivered via a royal mail door drop. i was responsible for design, production, print sourcing and budget control. This project gained an exceptionally high ROI and expanded Lifestyle Ford’s market share substantially.
gatefolD brochure
email campaigns for lifestyle kia. this campaign produced the best ever open rates for the brand, rising from a previous average of 24%, to 41% and 46% respectively, with click-through rates of up to 13%. the success of the campaign helped develop new digital marketing practices for the brand, including a warmer, more emotive communication style.
responsive email campaigns
Press advertisement for Stella Artois. This tongue-in-cheek design illustrates the desirability of the Stella Artois product. The double-entendre of the headline implies the perceived effect of the product, as well as the literal sense that is illustrated in the action of the snail’s inability to resist the drink, even if he must leave his shell behind.
press aDvertisement
If you are looking for more samples of any specific type of work or technique, please get in touch and I’d be happy to supply these.
Please contact me on:
e: [email protected] t: 077399 05321
want to see more?
