Damon Cronkey - The Voice in Big Data
Transcript of Damon Cronkey - The Voice in Big Data
INBOUND15
Half of Germans and Americans and 42% of Chinese report their employers have spent substantial time, money and energy on big data.
INBOUND15
1 in 3people say their big data investments have not paid off, or are unsure if they have.
INBOUND15
Gym Membership $272
Teeth Whitening $88
Hotel Rooms $210
How “Big Data” Can Predict Your Divorce, ABC News/Nightline, December 2012
INBOUND15
How Companies Learn Your Secrets, The New York Times Magazine, February 2012
The pregnancy prediction score
INBOUND15
“Sales of most big, luxury sport-utility vehicles are up in 2007, like the Land Rover, Range Rover, along with several large (and expensive) SUVs from non-luxury brands, like the Chevrolet Suburban”
Source: AutoData 2007
Current SUV sales remain steady in 2007
INBOUND15
What are you looking for in your next car?
Market Research Driving Product Development at Ford Motor Company
Fuel efficiency
INBOUND15
What was the primary reason for leaving the company?
The Happiness Machine, Slate, January 2013
70%
60%
50%
40%
30%
20%
10%
Maternity Leave
INBOUND15
Implicit + Explicit = Question Bank
Gets past the blank
page challenge
Question Bank helps customers write better surveys