DAM Jaaroverzicht 2019 - gfk.com€¦ · Sociale media, online winkelen en nieuws jan - nov 2019...
Transcript of DAM Jaaroverzicht 2019 - gfk.com€¦ · Sociale media, online winkelen en nieuws jan - nov 2019...
DAM Jaaroverzicht 2019
Maandbereik 25-54 jaar
Bron: Online bereikcijfers GfK DAM december 2019
dec 2019 t.o.v. dec 2017
2015 - 2017 - 2019
NPO Radio 2
NPO Radio 1
Radio10
538
Qmusic
NPO 3FM
Radio Veronica
FunX
5,6%
6,2%
3,5%
5,1%
6,7%
2,5%
1,5%
1,1%
2,9% SkyRadio
27,7%
6,8%
5,8%
5,7%
5,6%
4,8%
1,5%
1,2%
8,7%Radio websites en apps
Sociale media, online winkelen en nieuws
jan - nov 2019 dec 2019
Online video
YouTube
18% +3%p
87% +4%p
57% +19%p
50% +16%p
41% +4%p
40% +8%p
Snapchat
Facebook 81% +20%p
38% +9%p
29% +16%p
27% +9%pAmazon
Coolblue
Aliexpress
Bol.com
NPO Start Ziggo GO/TV
Disney+ KIJK.nl Videoland
79%
WhatsApp Messenger
Facebook Messenger
53%
55% +14%p
52% +5%p
51% +2%p
44% +9%pTelegraaf
NU.nl
NOS
AD
Gebruik PC/ laptop, mobiel en tablet
21%13 jaar en ouder
Berichten Sociale media Online winkelen Nieuws
20%13-34 jaar
20%35-49 jaar
21%50-64 jaar
22%65+ jaar
61%
67%
67%
58%
45%
18%
13%
13%
21%
34%
Top 2000
Kerstmuziek maand
Top 4000
Serious Request
-5%p -1%p+6%p
69%
83%
17%
29%
38%
16%
2%
26%23%
6%5% 5%
33%30%
13% 11%18%
86%
25%
About GfKGfK is focused, digital and a client-centric business. The company connects data and science and is in the unique position to leverage proprietary and third-party data to create indispensable predictive market and consumer insights as well as recommendations. Innovative analytics solutions provide answers for key business questions around consumers, markets, brands and media. As an analytics partner, GfK promises its clients all over the world “Growth from Knowledge”.For more information, please visit www.gfk.com/nl or follow GfK on LinkedIn: linkedin.com/company/gfk/