Dairy Industry- By Group 9 - Copy
Transcript of Dairy Industry- By Group 9 - Copy
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IndexIndex
IntroductionIntroductionProduct LineProduct LineLeading PlayersLeading Players
Product OfferingsProduct OfferingsTop Selling ProductsTop Selling ProductsManufacturing ProcessManufacturing ProcessCritical Business Success FactorCritical Business Success Factor
Major Operational SuccessMajor Operational SuccessPrincipal WeaknessPrincipal WeaknessRecomendationsRecomendations
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Introduction to IndustryIntroduction to Industry
India is the largest milk producer in the world
Milk production increased from 72.12mmt (97-98) - 88.08 mmt (03- 04)
Contribution from India to total world milk production increased from9.9 % to 14.5%.
Market size for milk is estimated to be 36mn MT valued at Rs470bn
Market growth rate: 4% (volume terms)
Top 6 states viz. Uttar Pradesh, Punjab, Madhya Pradesh, Rajasthan,Tamil Nadu & Gujarat account for 58% of national production.
About 75% of milk is consumed at the household level.
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Product LineProduct Line
S.No. Poduct Share
1
Fluid Milk 46.00%
2
Ghee 27.50%
3 Butter 6.50%
4 Curd 7.00%
5 Khoa 6.50%
6 Milk Powders 3.50%
7
Cottage Cheese
(Paneer)
2.00%
8
Others (Cream, IceCream, etc)
1.00%
9 Casein
10 Yogurt
World market Size $4.87Bn By 2011
CAGR 4.90%
Indian Market size
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Leading PlayersLeading Players
Leading Players : India
Company Revenue (crores)
Amul 6700
Mother Dairy 3280
Vijaya 835
Aavin
Verka
Parag 320
Mahanand
Nandani
Bhagirathi
Paras
Leading Players : World
Company Share Revenue
Nestle 5% US$ 105 Billion
Danone 2.50% Euro 8.6 Billion
Dean 2.40% US$ 12.5Billion
Uniliver US$ 6.38 Billion
Lactails US$ 232.3 Million
Fonterra US$ 10.2 BillionKraft Foods US$ 6.39 Billion
FrieslandCampina US$ 11.7 Billion
American Dairy US$ 8.1 Billion
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Product OfferingsProduct Offerings
Product offerings : world
DANONE
Probitic Drinks : Actimel and Activia
Reduced-calorie products :Taillefine, Vitalinea & Ser
Fromage frais for children:Danimals or Petit Gervais
Chilled cholesterol-lowering products : Danacol
NESTLE
Dairy products : Nido & Coffee mate
Ice cream : MoveNpick & Hagen Dazs
Health Drinks : Impact
Drinks : Nescafe Express & Milo
DEAN FOODS
Liquid dairy products : Land O'Lakes
Soy Milk : Silk Soy Milk
Organic Milk: Horizon Organic
Other Milk Products : Hersheys
Product Offerings : India
Amul
Bread Spreads :Amul Butter, Amul Lite.
Fresh Milk :Fresh Milk, Amul Gold, Amul Tazza, Lite
Cheese: Pasturized Processed Cheese, Mozrella
Dahi: Masti Dahi, Pro- Biotic Dahi
Powdered: Milk:Full Cream Milk Whitner, Amulya
Milk Drinks: Kool, Kool Koko, Kool Caf, Nutramul
Mother Dairy
Probiotics- B Active Probiotic Curd, Lassi,Fibre Curd
Butter & Ghee
Flavoured Milk : Chillz
Ice Cream: Chillz
Aavin
Fresh Milk
Ghee & Butter
Milk Powder , Flavoured Milk
Cheese ,Yogurt & Ice Cream
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VerkaVerka
33 Top selling productsTop selling products Packaged MilkPackaged Milk-- Pasteurized Milk sold in polypacksPasteurized Milk sold in polypacks
GheeGhee-- Clearifed butterClearifed butter
PaneerPaneer-- UUnaged, acidnaged, acid--set,set, curd cheesecurd cheese mademadebyby curdlingcurdling heatedheated milkmilk
Dean FoodsDean Foods
33Top selling productsTop selling products
Liquid Fresh MilkLiquid Fresh Milk
Soy Milk ie Sun SoySoy Milk ie Sun Soy
Ice CreamIce Cream
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Milk Manufacturing ProcessMilk Manufacturing Process
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Curd/Lassi Manufacturing ProcessCurd/Lassi Manufacturing Process
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Critical Business Success FactorCritical Business Success Factor
Dean FoodsDean FoodsIntangiblesIntangibles Extensive BrandingExtensive Branding Product KnowledgeProduct Knowledge
Total Customer SatisfactionTotal Customer Satisfaction Accountability, commitment & quality service from suppliers.Accountability, commitment & quality service from suppliers. Leverage suppliers with full potential to achieve continuous improvements.Leverage suppliers with full potential to achieve continuous improvements.
Speed Of Dean FoodSpeed Of Dean Food Largest refrigerated directLargest refrigerated direct--store delivery distribution networksstore delivery distribution networks Delivery vehicle equipped with new prototype truck refrigeration systemDelivery vehicle equipped with new prototype truck refrigeration system DieselDiesel--free, hybrid electricfree, hybrid electric--powered refrigeration tech. helps reduce carbonpowered refrigeration tech. helps reduce carbon
footprint, create operational efficiencies & cost savings.footprint, create operational efficiencies & cost savings.
InnovationInnovation Global ProductsGlobal Products AdvertisingAdvertising
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Critical Business Success FactorsCritical Business Success Factors
VerkaVerkaNumber one Pouch Packed Milk Supplier in Chandigarh,Punjab & Himachal
Seek Differentiated, Superior ProductsSeek Differentiated, Superior Products
Demand Sharp, Stable And Early Product DefinitionDemand Sharp, Stable And Early Product Definition-- Supporting milk producers in uplifting their rural economy.Supporting milk producers in uplifting their rural economy.
Export of Desi Ghee to many countries Investment in latest technology, which help in improving theInvestment in latest technology, which help in improving the
qualityquality international standards.international standards.
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Major Operational SuccessMajor Operational Success
VerkaVerkaVerka is enjoying a healthy market share (packed milk).Verka is enjoying a healthy market share (packed milk).The distribution network is very strongThe distribution network is very strong
Customers face absolutely no problem in getting Verka milkCustomers face absolutely no problem in getting Verka milkfrom market.from market.
Only competitor is loose milk sold by unorganized sector.Only competitor is loose milk sold by unorganized sector.
Promotion for Verka milk has very thin visibility.Promotion for Verka milk has very thin visibility. Plant Quality Performance is not been communicatedPlant Quality Performance is not been communicatedMisconceptions in the Minds of Consumer regarding packed milk.Misconceptions in the Minds of Consumer regarding packed milk. It was also noticed that home delivery is important for milkIt was also noticed that home delivery is important for milkconsumers.consumers.
Major Operational FailureMajor Operational Failure
VerkaVerka
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Principal WeaknessPrincipal Weakness
VerkaVerkaLimited human resources & most departments areLimited human resources & most departments arefalling short of work forcefalling short of work force
Political & govt. interference in the day to day operations.Political & govt. interference in the day to day operations.
Changing external environment & less flexible policiesChanging external environment & less flexible policiesfor deciding procurement as well as packed milk prices.for deciding procurement as well as packed milk prices.
Lacks in Communicating its quality assuranceLacks in Communicating its quality assurance
POOR Visibility of advertisement.POOR Visibility of advertisement.
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RecommendationsRecommendations
VerkaVerkaConcentrate more on its advertisement strategy.Concentrate more on its advertisement strategy.
Target diff. segments among milk consumers.Target diff. segments among milk consumers.
Consider manufacturing of new variants such asConsider manufacturing of new variants such ashomogenized milk & probiotic milk.homogenized milk & probiotic milk.
Home delivery of milk with the help of distributors.Home delivery of milk with the help of distributors.
Educate people regarding milk adulteration.Educate people regarding milk adulteration.
Need to regularly communicate & take feedbackNeed to regularly communicate & take feedback
Improving the relations with dealers.Improving the relations with dealers.
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Thank YouThank You