Daily starf Audience Facts

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Media Pack 2009

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“The Daily Star is Britain's brightest, bubbliest and youngest tabloid newspaper. We aim to put a smile on the face of our readers every single day because, let's face it, life can be pretty tough at times. Yes we cover the serious news stories but we don't bore, preach or patronize our readers.

Daily Star life is about having fun, having attitude, being a bit cheeky. It's about having a beer with your mates, watching the footie and

hitting the High Street for some retail therapy.”

Editor Dawn Neesom

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The Daily Star is growing its circulation every month

660,000

680,000

700,000

720,000

740,000

760,000

780,000

800,000

820,000

840,000

860,000

880,000

July 08-Dec 08

Aug 08-Jan 09

Sept 08-Feb 09

Oct 08-Mar 09

Nov 08-April 09

Dec 08-May 09

Jan 09-June 09

Feb 09-July 09

March 09-Aug 09

April 09-Sept 09

The Daily Star has seen its period on period Circulation increase since December 2008

Source: ABC Circulation Data, 6 monthly data

863,805

5

The Daily Star is beating the entire National Daily Newspaper Market

-16.8

-9.4-6-5.5-5.1-3.8-2.5-1.9

17.5

-20

-15

-10

-5

0

5

10

15

20

Dai

ly S

tar

Dai

ly E

xpre

ss

Th

e S

un

Dai

ly M

ail

The

Gua

rdia

n

Dai

ly

Tel

egra

ph

Th

e T

imes

Dai

ly M

irro

r

Th

e

Inde

pen

den

t

Source : ABC April – September 2009 vs 2008

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Regular Features§ Everyday The Goss, Play List, Soap Stars, TV Guide,

It’s the Business, Racing, Sport

§ Monday Seriously Football pullout

§ Tuesday Star Columnist Dominic Diamond, Cashpoint pullout (every other Tuesday)

§ Wednesday Diet & Fitness pullout

§ Thursday Startech

§ Friday Star Bets, Star Film, Fighting Talk, Star Style, Back Row, MotorMouth

§ Saturday Go For It Travel guide, Wooly’s World, Star Form pullout, Hot TV Supplement

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Launched 1978

Circulation 863,805

All adults Readership 1,648,000

Male/ female 69 / 31

BC1C2 1,120,000 (68%)

Average age 40

Age 15-54 1,326,000 (80%)

ABC1 15-54 481,000 (29%)

BC1C2 15-54 927,000 (56%)

Working full time 992,000 (60%)

Source: ABC Apr - Sep 2009 / NRS Jan - Jun 2009

Daily Star Vital Statistics

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Daily Star Demographic Profile

Source: NRS Jan - Jun 2009

Average Age = 40142

60 61

150 147

119

105

85

37

141

120

Male Female ABC1 C2DE 15-24 25-34 35-44 45-54 55-64 65+ Working

Full

TimeDaily Star

GBAverage= 100

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The Daily Star Reader

Is keen to beinfluenced

(by other peopleand by advertising)

Especiallyenjoys celebrity

endorsement

Is tempted by premiumproducts and designer

labels

Wants to be‘in the know’ about

new products

Enjoys shopping and lovesto spend money

Enjoys advertising andregards it as a formof entertainment

Embraces life& is optimistic

Is keen toinfluence others

Source: TGI Apr 08 – Mar 09

10

The Daily Star Reader

Young, with a growing family

Very high levels of full time employment ensuring high disposable incomes

Views the newspaper they read primarily as entertainment

Very interested in fashion culture and prioritising personal appearance

Influenced by and interested in celebrities

Views advertising as an integral part of the entertainment mix

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Rate Card

HEAD OF TRADING: Melanie DanksADVERTISMENT CONTROLLER: Jane PutleyGROUP HEAD: Jason Campbell

0207 098 2933

£85.00£97.00

Holidays & Travel, Gardening, Postal BargainsExpress Money

FEATURES (MINIMUM 5 SCC ’S)

£82.00Back Page Solus (15cm x 2 columns)

SPECIAL POSITIONS

£97.00£85.00

Firm DayRun of Week

PAGEDISPLAY OTR COLOUR

£72.00£63.00

Firm DayRun of Week(Page size – 35cm x 7 columns = 245cm)

SCCDISPLAY MONO

Advertising Rates

Source: NRS Jan-June 2009

69%4036%

ABC1C2 ProfileAverage AgeSolus Readership

Daily Star Profile


0207 098 2933

£85.00£97.00

Holidays & Travel, Gardening, Postal BargainsExpress Money

FEATURES (MINIMUM 5 SCC ’S)


SPECIAL POSITIONS

£97.00£85.00

Firm DayRun of Week

PAGEDISPLAY OTR COLOUR

£72.00£63.00

Firm DayRun of Week(Page size – 35cm x 7 columns = 245cm)

SCCDISPLAY MONO

Advertising Rates


69%4036%

ABC1C2 ProfileAverage AgeSolus Readership

Daily Star Profile

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The Daily Star weekend magazine

Regular Features

§ TV Week§ Soap Week§ Digital Week§ Movie Week§ Watch The Best Sport On TV § TV Features§ Hot TV Guide§ Competitions§ Justin Toper’s Stars

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Special printing facilities i.e. fragrance & gummed cards on request. Minimum volume of inserts are 50,000

ADVERTISEMENT FEATURES£19,500On application

PageSponsorship Rates

£25.00£30.00£40.00£50.00 + £40.00

Loose insert (sheet to 16 pages)Loose insert (16+ pages)Bound-inPost-itTips On (+page cost)

INSERTS


0207 098 2933

£18,500£16,500

Outside Back CoverInside Back/Front Cover

SPECIAL POSITIONS

£15,000Run of Magazine

PAGEDISPLAY COLOUR

Advertising Rates


68%42

ABC1C2 ProfileAverage Age

Hot TV Profile


ADVERTISEMENT FEATURES£19,500On application


£25.00£30.00£40.00£50.00 + £40.00


INSERTS


0207 098 2933

£18,500£16,500


SPECIAL POSITIONS


PAGEDISPLAY COLOUR

Advertising Rates


68%42


Hot TV Profile

Rate Card

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“We cover all news that is fit to print, we don’t bully or preach, it is serious fun…We are an energetic paper, not tied down by history.A cheeky newspaper for the young and young at heart!”

Gareth Morgan - Editor

Daily Star Sunday

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Regular Features§ Joe Mott - Gossip page

§ Rehab

§ Game On – Game reviews

§ Garry Bushell – Bushell on the Box

§ Cashpoint – Finance

§ No Limits – Motoring

§ Go For It – Holiday and travel

§ It’s the business – Business section

§ Seriously football

§ Neil Sean’s The Biz

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Launched 2002

Circulation 386,265

All adults 941,000

BC1C2 629,000 (67%)

Average age 38

Age 15-54 776,000 (82%)

ABC1 15-54 307,000 (33%)

BC1C2 15-54 530,000 (56%)


Source: ABC Apr – Sep 2009/ NRS Jan-Jun 2009

Daily Star Sunday Vital Statistics

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132

69 67

142

181

78

94

62

44

120

154


Full

TimeDaily Star Sunday

GBAverage= 100

Daily Star Sunday Demographic Profile

Source: NRS Jan- Jun 2009

Average Age = 38

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Rate Card


0207 098 2933


SPECIAL POSITIONS

£116.00Firm Day

DISPLAY OTR COLOUR

£86.00Firm Day

SCCDISPLAY MONO

Advertising Rates

Source: NRS Jan -Dec 2008

69%38


Daily Star Sunday Profile


0207 098 2933


SPECIAL POSITIONS

£116.00Firm Day

DISPLAY OTR COLOUR

£86.00Firm Day

SCCDISPLAY MONO

Advertising Rates

Source: NRS Jan -Dec 2008

69%38


Daily Star Sunday Profile

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Daily Star Sunday weekend magazine

Regular Features

§ Celebrity features

§ Celebrity health and

fitness

§ Real life features

§ Tried & tested product

recommendations

§ 7- day television guide

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Circulation As per Daily Star Sunday

All adults readership 572,000

Male/ female 55/45

ABC1 174,000 (30%)

BC1C2 359,000 (63%)

Average age 40

Age 15-54 456,000 (80%)

ABC1 15-54 139,000 (24%)

BC1C2 15-54 290,000 (51%)



Take 5 Vital Statistics

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Take 5 Demographic Profile


Average Age = 40

114

87

54

158

134

87

112

71

51

113

154


Full

TimeTake 5

GBAverage= 100

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Rate Card


ADVERTISEMENT FEATURES

£19,500On application


£25.00£30.00£40.00£50.00 £40.00


INSERTS


0207 098 2933

£18,500£16,500


SPECIAL POSITIONS


PAGEDISPLAY COLOUR

Advertising Rates

Source: NRS Jan-Dec 2008

65%

40


Take 5 Profile


ADVERTISEMENT FEATURES

£19,500On application


£25.00£30.00£40.00£50.00 £40.00


INSERTS


0207 098 2933

£18,500£16,500


SPECIAL POSITIONS


PAGEDISPLAY COLOUR

Advertising Rates

Source: NRS Jan-Dec 2008

65%

40


Take 5 Profile

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Traffic

§ 1,165,035 monthly unique users

§ 8,766,539 monthly page impressions

Source: Google Analytics October 2009

www.dailystar.co.uk

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N&SPortfolio

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Northern & Shell PLC

10 Lower Thames StreetLondon, EC3R 6EN020 8612 7000

Daily starf Audience Facts

Education

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