Daily Good Presentation 2009
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Transcript of Daily Good Presentation 2009
MORE THAN THE SUM OF ITS PARTS1 QUOTE + 1 STORY + 1 IDEA
CF Coordinators’ Retreat, 2009
What is DailyGood?
DGIncrementally ... Service to … Collectively … Organized By …
Extrinsic (Properties)
A Daily Email A List of Subscribers
A Website Content and List Managers
Systematic (Ideals)
A Vehicle for Positive content
A Reader Community
A Repository of Content
A Volunteer Team
Intrinsic (Essence)
A Connection to the Good and the Appeal of a Common Humanity
Be-the-Change Communities
A Platform for Exploration and Sharing
Change Agents doing Small Acts
Inspiration: How Are We Different?
Bang for your Karma buck The investment of “paying”
attention DG is like a vitamin
Gratitude: Interconnected CF parts
Easy access to inspiring content DG referrals – leveraging readership,
broadening what we offer Adword-driven cross-pollination
A day in the life of DG
100,000 emails daily X0,000 syndicated emails daily 20,000 website pages viewed daily 12,000 avg daily opens (conservative) 2,400 avg daily “more” reads in last 3 months Website: 3 mins / user – about 10.5 days / day 23 submitted stories used in last 3 months 10 cross-CF-portal stories in last 3 months
Trends: Things Are Looking Up!
Nov-9
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DailyGood Over the Years
Subscribers
Continuity:
Keep on Keeping On … Continued following from social change
luminaries Harvard reaches out Bhikku Bodhi & Rev. Heng Sure Bhoutik’s High School Teacher
Innovation: Steppin’ it Up
Website revamp: Exposing more content Web 2.0 – increased shelf
life Addition of daily photos Keyword tagging for future
Persisting links allow continuing spread DG iPhone app DG Facebook app Balanced Social Network attention
Twitter, Facebook, Stumble
Evolution: 1 of 3
Increase access to repository By theme By keywords By sources (eg. Greater Good) By most popular By most commented By featured
Evolution: 2 of 3
Be a re-source (i.e. continued source) Present dynamic content Create “value” lenses –
interconnectedness, gratitude, conscious business,
Offer ways to contribute Contribute to community Content suggestions Syndication
Evolution: 3 of 3
Foster connection
Provide greater interactivity with other readers
Link meaningfully to other resources Enable retroactive crowd-sourced content
elevation Allow visitors to shape future content Be-the-change communities
Progress: 1 of 2
Open Sourcing Positive News: Sharing positive content and creating systems for
organic spread Online, open-sourceish repository of good news. Any
member can contribute to the archive, or take from the archive.
Confirmed Partners of CF: Greater Good, Tikkun, Kindred, Tonic and others
A dozen or two other invitees
Progress: 2 of 2
Content Elevation and Long-tail exposure Tagging Party Coming Up
Identify Key Values Create Value “Lenses” Tag all DGs with Keywords
Perpetual Beta DG Website Continue to make small tweaks constantly
Q/A
Question: How can DG serve your project?